Brandwave

How popular isJacobs?

In September 2026, people searched for Jacobs by name about 30 times in New Zealand, a 40% decrease from the previous year. These searches made up 0.18% of all New Zealand keyless chuck brand searches, placing Jacobs fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about keyless chuck brands, Jacobs appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Jacobs is the fourth most searched of 6 competitors and the second most recommended in AI answers.

  1. MakitaShare of searches 53.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  2. DeWaltShare of searches 29.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. MilwaukeeShare of searches 17.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  4. JacobsShare of searches 0.18%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. AlbrechtShare of searches 0.06%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top keyless chuck brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Jacobs appeared in all four answers. Jacobs is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Röhm1st
  2. Jacobs2nd
  3. Albrecht3rd
  4. Milwaukee4th
  5. Makita5th
  6. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jacobs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Röhm4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Albrecht2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about keyless chuck brands

4 answers

  • Asked ChatGPT

    “Which keyless chuck brand should I buy in New Zealand?”

    1. 1Röhm
    2. 2Jacobs

  • Asked ChatGPT

    “What are the best keyless chuck brands in New Zealand?”

    1. 1Röhm
    2. 2Jacobs
    3. 3Albrecht
    4. 4Makita

  • Asked ChatGPT

    “What's the best keyless chuck brand in New Zealand for a drill?”

    1. 1Röhm
    2. 2Albrecht
    3. 3Jacobs

  • Searched Google, AI Overview

    “best keyless chuck”

    1. 1Röhm
    2. 2Jacobs
    3. 3Milwaukee

  • Searched Google, AI Overview

    “drill chuck replacement”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which keyless chuck brands compete with Jacobs?

Jacobs against keyless chuck brands in New Zealand, by month

Share of searches by month for Makita, DeWalt, Milwaukee, Jacobs. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeJacobsAlbrechtRöhm
Oct 202554.1%29.8%15.6%0.36%0.07%0.07%
Nov 202547.2%37.3%15.2%0.19%0.06%0.06%
Dec 202554%30.7%15.1%0.07%0.07%0.07%
Jan 202655.5%31.1%13.1%0.15%0.07%0.07%
Feb 202653.3%30.8%15.3%0.5%0%0.07%
Mar 202652.2%31.3%15.8%0.63%0%0.07%
Apr 202654%30.3%15.2%0.36%0.07%0.07%
May 202651.7%29.4%18.4%0.34%0.07%0.07%
Jun 202648.3%33.6%17.7%0.25%0.06%0.06%
Jul 202651.8%29.9%17.9%0.28%0.07%0.07%
Aug 202646.3%30.4%22.8%0.43%0.06%0.06%
Sep 202653.2%29.2%17.3%0.18%0.06%0.06%

  1. 1.Makita

    53.2%

    Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +7 points.

  2. 2.DeWalt

    29.2%

    Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Milwaukee

    17.3%

    Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -5.6 points.

  4. 4.Jacobs

    0.18%

    Held 4th. 30 estimated branded searches, -57.1% vs prior month. Share -0.3 points.

  5. 5.Albrecht

    0.06%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Röhm

    0.06%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Jacobs and its closest rivals

How has branded search demand for Jacobs changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Jacobs in New Zealand fell from 50 to 30.
  • Across the 12 months ending September 2026, Jacobs’ share of searches among keyless chuck brands in New Zealand held steady, from 0.36% to 0.18%.

How did search popularity change for New Zealand keyless chuck brands in September 2026?

4 changes

  1. In September 2026, Makita gained share of searches among keyless chuck brands in New Zealand, from 46.3% to 53.2%.

  2. In September 2026, Milwaukee lost share of searches among keyless chuck brands in New Zealand, from 22.8% to 17.3%.

  3. In September 2026, DeWalt lost share of searches among keyless chuck brands in New Zealand, from 30.4% to 29.2%.

  4. Estimated monthly branded searches for Jacobs in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are Jacobs’ branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Jacobs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • jacobs chuck

How the Brand Demand Index is measured

Who owns Jacobs?

Jacobs is owned by Stanley Black & Decker. Brandwave does not track any other brands owned by Stanley Black & Decker.

Do you work for Jacobs? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Jacobs compete?

Jacobs is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chuck key brands3rd of 50.08%Show ranking
Keyless chuck brands4th of 60.18%Shown above
Creator with pink hair and a pink jacket

Is Jacobs your brand?

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