Brandwave

How popular isJacobs?

In September 2026, people searched for Jacobs by name about 30 times in New Zealand, a 40% decrease from the previous year. These searches made up 0.08% of all New Zealand chuck key brand searches, placing Jacobs third out of five brands. When we asked both ChatGPT and Google AI Overviews about chuck key brands, Jacobs appeared in three of the four answers and was the most recommended of the five.

Search and AI answers in September 2026

Jacobs is the third most searched of 5 competitors and the most recommended in AI answers.

  1. MakitaShare of searches 55.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. DeWaltShare of searches 44.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  3. JacobsShare of searches 0.08%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. BoschShare of searches 0.03%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. RöhmShare of searches 0.03%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top chuck key brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Jacobs was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Jacobs is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jacobs1st
  2. Makita2nd
  3. Bosch3rd
  4. Röhm4th
  5. DeWalt5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jacobs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bosch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Röhm2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chuck key brands

4 answers

  • Asked ChatGPT

    “Which chuck key brand should I buy in New Zealand?”

    1. 1Jacobs
    2. 2Röhm
    3. 3Makita
    4. 4Bosch

  • Asked ChatGPT

    “What are the best chuck key brands in New Zealand?”

    1. 1Jacobs
    2. 2Bosch
    3. 3Makita
    4. 4Röhm

  • Asked ChatGPT

    “What's the best chuck key brand in New Zealand for a drill?”

    1. 1Jacobs
    2. 2Makita
    3. 3DeWalt
    4. 4Bosch

  • Searched Google, AI Overview

    “drill chuck key”

    1. Searched Google, AI Overview

      “replacement chuck key”

      Google showed no AI Overview for this search.

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which chuck key brands compete with Jacobs?

    Jacobs against chuck key brands in New Zealand, by month

    Share of searches by month for Makita, DeWalt, Jacobs. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMakitaDeWaltJacobsBoschRöhm
    Oct 202559.1%40.7%0.16%0%0.03%
    Nov 202554.4%45.5%0.09%0%0.03%
    Dec 202559.4%40.5%0.03%0.03%0.03%
    Jan 202659.2%40.6%0.07%0.04%0.04%
    Feb 202656.9%42.8%0.24%0%0.03%
    Mar 202656.1%43.6%0.31%0%0.03%
    Apr 202655.7%44%0.17%0%0.03%
    May 202654.2%45.6%0.16%0%0.03%
    Jun 202651.5%48.4%0.12%0%0.03%
    Jul 202652.6%47.3%0.13%0%0.03%
    Aug 202652.2%47.6%0.2%0%0.03%
    Sep 202655.1%44.7%0.08%0.03%0.03%

    1. 1.Makita

      55.1%

      Held 1st. 20.5K estimated branded searches, +13.3% vs prior month. Share +2.9 points.

    2. 2.DeWalt

      44.7%

      Held 2nd. 16.6K estimated branded searches, +0.79% vs prior month. Share -2.8 points.

    3. 3.Jacobs

      0.08%

      Held 3rd. 30 estimated branded searches, -57.1% vs prior month. Share -0.1 points.

    4. 4.Bosch

      0.03%

      Moved from 5th to 4th. 10 estimated branded searches, — vs prior month. Share 0 points.

    5. 5.Röhm

      0.03%

      Moved from 4th to 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Jacobs and its closest rivals

    How has branded search demand for Jacobs changed in New Zealand over the last 12 months?

    2 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Jacobs in New Zealand fell from 50 to 30.
    • Across the 12 months ending September 2026, Jacobs’ share of searches among chuck key brands in New Zealand held steady, from 0.16% to 0.08%.

    How did search popularity change for New Zealand chuck key brands in September 2026?

    5 changes

    1. In September 2026, Makita gained share of searches among chuck key brands in New Zealand, from 52.2% to 55.1%.

    2. In September 2026, DeWalt lost share of searches among chuck key brands in New Zealand, from 47.6% to 44.7%.

    3. In September 2026, Bosch rose from 5th to 4th among chuck key brands in New Zealand.

    4. In September 2026, Röhm fell from 4th to 5th among chuck key brands in New Zealand.

    5. Estimated monthly branded searches for Jacobs in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

    How are Jacobs’ branded searches counted?

    1 search term

    Brandwave collects information about searches that people make online using Jacobs’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • jacobs chuck

    How the Brand Demand Index is measured

    Who owns Jacobs?

    Jacobs is owned by Stanley Black & Decker. Brandwave does not track any other brands owned by Stanley Black & Decker.

    Do you work for Jacobs? To request corrections or removal please contact us via our support page and we will be happy to assist.

    Where does Jacobs compete?

    Jacobs is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Chuck key brands3rd of 50.08%Shown above
    Keyless chuck brands4th of 60.18%Show ranking
    Creator with pink hair and a pink jacket

    Is Jacobs your brand?

    Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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