Brandwave

DeWalt vs Jacobs:Which is more popular?

In September 2026, DeWalt had more branded searches than Jacobs among chuck key brands in New Zealand. DeWalt had about 16,700 branded searches, while Jacobs had 30. DeWalt made up 44.7% of all chuck key brand searches we track, and Jacobs accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about chuck key brands, Jacobs appeared in three of the four answers and DeWalt in one. Jacobs was mentioned before DeWalt in every answer.

Among chuck key brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 555 searches for every 1 for Jacobs

DeWalt 16.6K searchesJacobs 30 searches

Who does AI mention more?

Jacobs, mentioned in 3 of 4 answers, DeWalt in 1

Jacobs in 3 of 4DeWalt in 1 of 4

Who does AI recommend more?

Jacobs, named ahead of DeWalt in every answer

Jacobs first in 3DeWalt never first

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Top chuck key brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Jacobs was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DeWalt was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Jacobs was listed before DeWalt in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jacobs1st
  2. Makita2nd
  3. Bosch3rd
  4. Röhm4th
  5. DeWalt5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jacobs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bosch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Röhm2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chuck key brands

4 answers

  • Asked ChatGPT

    “Which chuck key brand should I buy in New Zealand?”

    1. 1Jacobs
    2. 2Röhm
    3. 3Makita
    4. 4Bosch

  • Asked ChatGPT

    “What are the best chuck key brands in New Zealand?”

    1. 1Jacobs
    2. 2Bosch
    3. 3Makita
    4. 4Röhm

  • Asked ChatGPT

    “What's the best chuck key brand in New Zealand for a drill?”

    1. 1Jacobs
    2. 2Makita
    3. 3DeWalt
    4. 4Bosch

  • Searched Google, AI Overview

    “drill chuck key”

    1. Searched Google, AI Overview

      “replacement chuck key”

      Google showed no AI Overview for this search.

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Is DeWalt or Jacobs more popular in search?

    This chart shows how often people search Google for DeWalt and Jacobs by name. Each line represents a brand's share of searches for all five chuck key brands we track, month by month, from searches in New Zealand.

    DeWalt and Jacobs among chuck key brands in New Zealand, by month

    Share of searches by month for DeWalt, Jacobs. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMakitaDeWaltJacobsBoschRöhm
    Oct 202559.1%40.7%0.16%0%0.03%
    Nov 202554.4%45.5%0.09%0%0.03%
    Dec 202559.4%40.5%0.03%0.03%0.03%
    Jan 202659.2%40.6%0.07%0.04%0.04%
    Feb 202656.9%42.8%0.24%0%0.03%
    Mar 202656.1%43.6%0.31%0%0.03%
    Apr 202655.7%44%0.17%0%0.03%
    May 202654.2%45.6%0.16%0%0.03%
    Jun 202651.5%48.4%0.12%0%0.03%
    Jul 202652.6%47.3%0.13%0%0.03%
    Aug 202652.2%47.6%0.2%0%0.03%
    Sep 202655.1%44.7%0.08%0.03%0.03%

    How has the DeWalt and Jacobs comparison changed over the last 12 months?

    3 findings
    • DeWalt was ahead of Jacobs in every measured month of the 12 months ending September 2026.
    • Across the 12 months ending September 2026, DeWalt’s share of searches among chuck key brands in New Zealand moved from 40.7% to 44.7%, and its estimated monthly branded searches moved from 12.6K to 16.6K.
    • Across the 12 months ending September 2026, Jacobs’ share of searches among chuck key brands in New Zealand moved from 0.16% to 0.08%, and its estimated monthly branded searches moved from 50 to 30.

    How did search popularity change for New Zealand chuck key brands in September 2026?

    2 changes

    1. In September 2026, DeWalt lost share of searches among chuck key brands in New Zealand, from 47.6% to 44.7%.

    2. Estimated monthly branded searches for Jacobs in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

    How are branded searches counted?

    17 search terms

    Brandwave collects information about searches that people make online using DeWalt’s and Jacobs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    DeWalt

    16 branded search terms

    • dewalt
    • dewalt blower
    • dewalt chainsaw
    • dewalt drop saw
    • dewalt grass trimmer
    • dewalt grinder
    • dewalt impact wrench
    • dewalt laser
    • dewalt laser level
    • dewalt multi tool
    • dewalt planer
    • dewalt redemption
    • dewalt router
    • dewalt sander
    • dewalt table saw
    • dewalt tool box

    Jacobs

    1 branded search term

    • jacobs chuck

    How the Brand Demand Index is measured

    Other head-to-heads among chuck key brands

    Creator with pink hair and a pink jacket

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