DeWalt vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than DeWalt among chuck key brands in New Zealand. Makita had about 20,500 branded searches, while DeWalt had 16,700. Makita made up 55.1% of all chuck key brand searches we track, and DeWalt accounted for 44.7%. When we asked ChatGPT and Google AI Overviews about chuck key brands, Makita appeared in three of the four answers and DeWalt in one. Makita was mentioned before DeWalt in every answer.
Who do people search for more?
Makita, about 23% more searches than DeWalt
Who does AI mention more?
Makita, mentioned in 3 of 4 answers, DeWalt in 1
Who does AI recommend more?
Makita, named ahead of DeWalt in every answer
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Top chuck key brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Makita was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. DeWalt was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Makita was listed before DeWalt in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Jacobs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bosch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Röhm2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about chuck key brands
4 answers
Asked ChatGPT
“Which chuck key brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chuck key brands in New Zealand?”
Asked ChatGPT
“What's the best chuck key brand in New Zealand for a drill?”
Searched Google, AI Overview
“drill chuck key”
Searched Google, AI Overview
“replacement chuck key”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is DeWalt or Makita more popular in search?
This chart shows how often people search Google for DeWalt and Makita by name. Each line represents a brand's share of searches for all five chuck key brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Jacobs | Bosch | Röhm |
|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 40.7% | 0.16% | 0% | 0.03% |
| Nov 2025 | 54.4% | 45.5% | 0.09% | 0% | 0.03% |
| Dec 2025 | 59.4% | 40.5% | 0.03% | 0.03% | 0.03% |
| Jan 2026 | 59.2% | 40.6% | 0.07% | 0.04% | 0.04% |
| Feb 2026 | 56.9% | 42.8% | 0.24% | 0% | 0.03% |
| Mar 2026 | 56.1% | 43.6% | 0.31% | 0% | 0.03% |
| Apr 2026 | 55.7% | 44% | 0.17% | 0% | 0.03% |
| May 2026 | 54.2% | 45.6% | 0.16% | 0% | 0.03% |
| Jun 2026 | 51.5% | 48.4% | 0.12% | 0% | 0.03% |
| Jul 2026 | 52.6% | 47.3% | 0.13% | 0% | 0.03% |
| Aug 2026 | 52.2% | 47.6% | 0.2% | 0% | 0.03% |
| Sep 2026 | 55.1% | 44.7% | 0.08% | 0.03% | 0.03% |
How has the DeWalt and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among chuck key brands in New Zealand moved from 40.7% to 44.7%, and its estimated monthly branded searches moved from 12.6K to 16.6K.
- Across the 12 months ending September 2026, Makita’s share of searches among chuck key brands in New Zealand moved from 59.1% to 55.1%, and its estimated monthly branded searches moved from 18.3K to 20.5K.
How did search popularity change for New Zealand chuck key brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among chuck key brands in New Zealand, from 52.2% to 55.1%.
In September 2026, DeWalt lost share of searches among chuck key brands in New Zealand, from 47.6% to 44.7%.
How are branded searches counted?
31 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
DeWalt
16 branded search terms
- dewalt
- dewalt blower
- dewalt chainsaw
- dewalt drop saw
- dewalt grass trimmer
- dewalt grinder
- dewalt impact wrench
- dewalt laser
- dewalt laser level
- dewalt multi tool
- dewalt planer
- dewalt redemption
- dewalt router
- dewalt sander
- dewalt table saw
- dewalt tool box
Makita
15 branded search terms
- makita
- makita blower
- makita chainsaw
- makita chop saw
- makita hedge cutter
- makita impact wrench
- makita mowers
- makita multi tool
- makita planer
- makita router
- makita sander
- makita skill saw
- makita tool
- makita track saw
- makita trimmers
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