Brandwave

How popular isMakita?

In September 2026, people searched for Makita by name about 26,500 times in New Zealand, an 11.7% increase from the previous year. These searches made up 55.1% of all New Zealand chuck key brand searches, placing Makita first out of five brands. When we asked both ChatGPT and Google AI Overviews about chuck key brands, Makita appeared in three of the four answers and was the second most recommended of the five.

Search and AI answers in September 2026

Makita is the most searched of 5 competitors and the second most recommended in AI answers.

  1. MakitaShare of searches 55.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
  2. DeWaltShare of searches 44.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  3. JacobsShare of searches 0.08%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
  4. BoschShare of searches 0.03%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
  5. RöhmShare of searches 0.03%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top chuck key brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Makita was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Makita is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Jacobs1st
  2. Makita2nd
  3. Bosch3rd
  4. Röhm4th
  5. DeWalt5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Jacobs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bosch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Röhm2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about chuck key brands

4 answers

  • Asked ChatGPT

    “Which chuck key brand should I buy in New Zealand?”

    1. 1Jacobs
    2. 2Röhm
    3. 3Makita
    4. 4Bosch

  • Asked ChatGPT

    “What are the best chuck key brands in New Zealand?”

    1. 1Jacobs
    2. 2Bosch
    3. 3Makita
    4. 4Röhm

  • Asked ChatGPT

    “What's the best chuck key brand in New Zealand for a drill?”

    1. 1Jacobs
    2. 2Makita
    3. 3DeWalt
    4. 4Bosch

  • Searched Google, AI Overview

    “drill chuck key”

    1. Searched Google, AI Overview

      “replacement chuck key”

      Google showed no AI Overview for this search.

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.

    Which chuck key brands compete with Makita?

    Makita against chuck key brands in New Zealand, by month

    Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMakitaDeWaltJacobsBoschRöhm
    Oct 202559.1%40.7%0.16%0%0.03%
    Nov 202554.4%45.5%0.09%0%0.03%
    Dec 202559.4%40.5%0.03%0.03%0.03%
    Jan 202659.2%40.6%0.07%0.04%0.04%
    Feb 202656.9%42.8%0.24%0%0.03%
    Mar 202656.1%43.6%0.31%0%0.03%
    Apr 202655.7%44%0.17%0%0.03%
    May 202654.2%45.6%0.16%0%0.03%
    Jun 202651.5%48.4%0.12%0%0.03%
    Jul 202652.6%47.3%0.13%0%0.03%
    Aug 202652.2%47.6%0.2%0%0.03%
    Sep 202655.1%44.7%0.08%0.03%0.03%

    1. 1.Makita

      55.1%

      Held 1st. 20.5K estimated branded searches, +13.3% vs prior month. Share +2.9 points.

    2. 2.DeWalt

      44.7%

      Held 2nd. 16.6K estimated branded searches, +0.79% vs prior month. Share -2.8 points.

    3. 3.Jacobs

      0.08%

      Held 3rd. 30 estimated branded searches, -57.1% vs prior month. Share -0.1 points.

    4. 4.Bosch

      0.03%

      Moved from 5th to 4th. 10 estimated branded searches, — vs prior month. Share 0 points.

    5. 5.Röhm

      0.03%

      Moved from 4th to 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

    Compare popularity between Makita and its closest rivals

    Every comparison with Makita

    60 comparisons

    How has branded search demand for Makita changed in New Zealand over the last 12 months?

    3 findings
    • Across the 12 months ending September 2026, estimated monthly branded searches for Makita in New Zealand rose from 23.8K to 26.5K.
    • Across the 12 months ending September 2026, Makita’s share of searches among chuck key brands in New Zealand decreased from 59.1% to 55.1%.
    • Across the 12 months ending September 2026, Makita’s share of searches among chuck key brands in New Zealand peaked at 59.4% in December 2025 and was lowest at 51.5% in June 2026.

    How did search popularity change for New Zealand chuck key brands in September 2026?

    5 changes

    1. In September 2026, Makita gained share of searches among chuck key brands in New Zealand, from 52.2% to 55.1%.

    2. In September 2026, DeWalt lost share of searches among chuck key brands in New Zealand, from 47.6% to 44.7%.

    3. In September 2026, Bosch rose from 5th to 4th among chuck key brands in New Zealand.

    4. In September 2026, Röhm fell from 4th to 5th among chuck key brands in New Zealand.

    5. Estimated monthly branded searches for Jacobs in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

    How are Makita’s branded searches counted?

    22 search terms

    Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

    • makita
    • makita battery
    • makita blower
    • makita chainsaw
    • makita chop saw
    • makita drill
    • makita edger
    • makita hedge cutter
    • makita impact wrench
    • makita lawn mower
    • makita led light
    • makita mower
    • makita mowers
    • makita multi tool
    • makita planer
    • makita router
    • makita sander
    • makita skill saw
    • makita tool
    • makita track saw
    • makita trimmers
    • makita work light

    Do you work for Makita? To request corrections or removal please contact us via our support page and we will be happy to assist.

    How the Brand Demand Index is measured

    Where does Makita compete?

    Makita is ranked in 75 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
    Competitor setRankShare of searchesRanking
    Chainsaw and outdoor power brands3rd of 817.6%Show ranking
    Power tool brands1st of 928.3%Show ranking
    Cordless chainsaw brands3rd of 619.5%Show ranking
    Leaf blower brands2nd of 720.8%Show ranking
    Lawn mower brands5th of 102.9%Show ranking
    Stone saw brands1st of 629.4%Show ranking
    Cut off saw brands1st of 730.5%Show ranking
    Chuck key brands1st of 555.1%Shown above
    Edger brands2nd of 722.4%Show ranking
    Garden tool brands1st of 1329.1%Show ranking
    Air blower brands1st of 629.8%Show ranking
    Cordless blower brands3rd of 424.1%Show ranking
    Grass trimmer brands3rd of 824.3%Show ranking
    Pruning saw brands1st of 837.1%Show ranking
    Hedge cutter brands3rd of 425.2%Show ranking
    Saw stand brands1st of 539%Show ranking
    Skill saw brands1st of 439.1%Show ranking
    Drop saw brands1st of 439.6%Show ranking
    Hand sander brands1st of 632.9%Show ranking
    Orbital sander brands1st of 633.2%Show ranking
    Palm sander brands1st of 635.3%Show ranking
    Earth auger brands1st of 829.2%Show ranking
    Biscuit joiner brands1st of 633%Show ranking
    Reciprocating saw brands1st of 629.7%Show ranking
    Compound miter saw brands1st of 630.1%Show ranking
    Cordless roofing nailer brands1st of 634.8%Show ranking
    Cordless sander brands1st of 438.2%Show ranking
    Power screwdriver brands2nd of 531.2%Show ranking
    Drywall sander brands1st of 738.5%Show ranking
    Impact wrench brands1st of 537.9%Show ranking
    Panel saw brands1st of 646.3%Show ranking
    Hot glue gun brands1st of 735.2%Show ranking
    Cordless angle grinder brands1st of 536.2%Show ranking
    Brush cutter brands2nd of 632.4%Show ranking
    Staple gun brands1st of 636.6%Show ranking
    Cordless screwdriver brands1st of 537.1%Show ranking
    Cordless stapler brands1st of 437.1%Show ranking
    Power drill brands1st of 437.1%Show ranking
    Belt sander brands1st of 533.3%Show ranking
    Chain mortiser brands1st of 540.8%Show ranking
    SDS drill brands1st of 538.4%Show ranking
    Tire inflator brands1st of 438.5%Show ranking
    Cordless Sawzall brands1st of 534.4%Show ranking
    Dust extractor brands1st of 841.3%Show ranking
    Tile cutter brands1st of 642.2%Show ranking
    Push mower brands1st of 839%Show ranking
    Air nailer brands1st of 844.1%Show ranking
    Walk behind mower brands1st of 539.5%Show ranking
    Hand planer brands1st of 644.1%Show ranking
    Pipe cutter brands1st of 746.1%Show ranking
    Cable cutter brands1st of 447.2%Show ranking
    Laser level brands1st of 547.4%Show ranking
    SDS Max brands1st of 548%Show ranking
    Tool belt brands1st of 848.6%Show ranking
    Cordless planer brands1st of 353.5%Show ranking
    Tool bag brands1st of 649.5%Show ranking
    Toolbox brands1st of 649.8%Show ranking
    Die grinder bits brands1st of 550.4%Show ranking
    Plate compactor brands1st of 845.6%Show ranking
    Grinder blades brands1st of 651.4%Show ranking
    Variable speed grinder brands1st of 351.6%Show ranking
    Chasing machine brands1st of 651.8%Show ranking
    Lawn edger brands6th of 80.51%Show ranking
    Post hole digger brands2nd of 346.2%Show ranking
    Cordless buffer brands1st of 452.5%Show ranking
    Caulking gun brands1st of 652.9%Show ranking
    Keyless chuck brands1st of 653.2%Show ranking
    Pop rivet gun brands1st of 453.4%Show ranking
    Roto hammer brands1st of 453.4%Show ranking
    Breaker hammer brands1st of 453.4%Show ranking
    Right angle drill brands1st of 353.4%Show ranking
    Wall chaser machine brands1st of 456%Show ranking
    LED work light brands4th of 40.84%Show ranking
    Router collet brands1st of 463.2%Show ranking
    Demolition hammer brands1st of 364.5%Show ranking
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