Jacobs vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than Jacobs among chuck key brands in New Zealand. Makita had about 20,500 branded searches, while Jacobs had 30. Makita made up 55.1% of all chuck key brand searches we track, and Jacobs accounted for 0.08%. When we asked ChatGPT and Google AI Overviews about chuck key brands, Jacobs and Makita each appeared in three of the four answers. Jacobs was mentioned before Makita in every answer.
Who do people search for more?
Makita, about 684 searches for every 1 for Jacobs
Who does AI mention more?
Both were mentioned in 3 of 4 answers.
Who does AI recommend more?
Jacobs, named ahead of Makita in every answer
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Top chuck key brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Jacobs and Makita were each mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Jacobs was listed before Makita in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Jacobs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bosch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Röhm2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
DeWalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about chuck key brands
4 answers
Asked ChatGPT
“Which chuck key brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chuck key brands in New Zealand?”
Asked ChatGPT
“What's the best chuck key brand in New Zealand for a drill?”
Searched Google, AI Overview
“drill chuck key”
Searched Google, AI Overview
“replacement chuck key”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Is Jacobs or Makita more popular in search?
This chart shows how often people search Google for Jacobs and Makita by name. Each line represents a brand's share of searches for all five chuck key brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Jacobs. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Jacobs | Bosch | Röhm |
|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 40.7% | 0.16% | 0% | 0.03% |
| Nov 2025 | 54.4% | 45.5% | 0.09% | 0% | 0.03% |
| Dec 2025 | 59.4% | 40.5% | 0.03% | 0.03% | 0.03% |
| Jan 2026 | 59.2% | 40.6% | 0.07% | 0.04% | 0.04% |
| Feb 2026 | 56.9% | 42.8% | 0.24% | 0% | 0.03% |
| Mar 2026 | 56.1% | 43.6% | 0.31% | 0% | 0.03% |
| Apr 2026 | 55.7% | 44% | 0.17% | 0% | 0.03% |
| May 2026 | 54.2% | 45.6% | 0.16% | 0% | 0.03% |
| Jun 2026 | 51.5% | 48.4% | 0.12% | 0% | 0.03% |
| Jul 2026 | 52.6% | 47.3% | 0.13% | 0% | 0.03% |
| Aug 2026 | 52.2% | 47.6% | 0.2% | 0% | 0.03% |
| Sep 2026 | 55.1% | 44.7% | 0.08% | 0.03% | 0.03% |
How has the Jacobs and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of Jacobs in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Jacobs’ share of searches among chuck key brands in New Zealand moved from 0.16% to 0.08%, and its estimated monthly branded searches moved from 50 to 30.
- Across the 12 months ending September 2026, Makita’s share of searches among chuck key brands in New Zealand moved from 59.1% to 55.1%, and its estimated monthly branded searches moved from 18.3K to 20.5K.
How did search popularity change for New Zealand chuck key brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among chuck key brands in New Zealand, from 52.2% to 55.1%.
Estimated monthly branded searches for Jacobs in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.
How are branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Jacobs’ and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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