Chuck key brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched chuck key brand in New Zealand, accounting for 55.1% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Makita, Jacobs and Bosch were mentioned most often, in three of the four answers. Jacobs was recommended most often, coming first in all three responses that gave a list.
MakitaShare of searches 55.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
DeWaltShare of searches 44.7%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
JacobsShare of searches 0.08%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
BoschShare of searches 0.03%Mentioned in 3 of 4 AI answersPlace in AI recommendations 3rd
RöhmShare of searches 0.03%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top chuck key brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Makita, Jacobs and Bosch were mentioned most often, in three of the four answers. Jacobs was recommended most often, coming first in all three answers that gave a list. Makita was second, and Bosch was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Jacobs3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Bosch3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Röhm2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DeWalt1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about chuck key brands
4 answers
Asked ChatGPT
“Which chuck key brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chuck key brands in New Zealand?”
Asked ChatGPT
“What's the best chuck key brand in New Zealand for a drill?”
Searched Google, AI Overview
“drill chuck key”
Searched Google, AI Overview
“replacement chuck key”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which chuck key brands do people search for most?
This chart shows how often people search Google for each chuck key brand by name. Each line represents a brand's share of searches for all five chuck key brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Jacobs | Bosch | Röhm |
|---|---|---|---|---|---|
| Oct 2025 | 59.1% | 40.7% | 0.16% | 0% | 0.03% |
| Nov 2025 | 54.4% | 45.5% | 0.09% | 0% | 0.03% |
| Dec 2025 | 59.4% | 40.5% | 0.03% | 0.03% | 0.03% |
| Jan 2026 | 59.2% | 40.6% | 0.07% | 0.04% | 0.04% |
| Feb 2026 | 56.9% | 42.8% | 0.24% | 0% | 0.03% |
| Mar 2026 | 56.1% | 43.6% | 0.31% | 0% | 0.03% |
| Apr 2026 | 55.7% | 44% | 0.17% | 0% | 0.03% |
| May 2026 | 54.2% | 45.6% | 0.16% | 0% | 0.03% |
| Jun 2026 | 51.5% | 48.4% | 0.12% | 0% | 0.03% |
| Jul 2026 | 52.6% | 47.3% | 0.13% | 0% | 0.03% |
| Aug 2026 | 52.2% | 47.6% | 0.2% | 0% | 0.03% |
| Sep 2026 | 55.1% | 44.7% | 0.08% | 0.03% | 0.03% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 55.1% | 20.5K | +13.3% | +2.9 points | |
| 2, held 2nd | 44.7% | 16.6K | +0.79% | -2.8 points | |
| 3, held 3rd | 0.08% | 30 | -57.1% | -0.1 points | |
| 4, moved from 5th to 4th | 0.03% | 10 | — | 0 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.03% | 10 | 0% | 0 pointsmoved from 4th to 5th |
1.
Makita55.1%
Held 1st. 20.5K estimated branded searches, +13.3% vs prior month. Share +2.9 points.
2.
DeWalt44.7%
Held 2nd. 16.6K estimated branded searches, +0.79% vs prior month. Share -2.8 points.
3.
Jacobs0.08%
Held 3rd. 30 estimated branded searches, -57.1% vs prior month. Share -0.1 points.
4.
Bosch0.03%
Moved from 5th to 4th. 10 estimated branded searches, — vs prior month. Share 0 points.
5.
Röhm0.03%
Moved from 4th to 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among chuck key brands in New Zealand?
5 brands
In September 2026, Makita was the most searched among chuck key brands in New Zealand, with an estimated 20.5K branded searches, 55.1% of all searches for the five we track. DeWalt is in 2nd place, 10.4 percentage points behind at 44.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 59.1% → 55.1% | 59.4%Dec 2025 | 51.5%Jun 2026 | 1st |
| DeWalt | 40.7% → 44.7% | 48.4%Jun 2026 | 40.5%Dec 2025 | 2nd |
| Jacobs | 0.16% → 0.08% | 0.31%Mar 2026 | 0.03%Dec 2025 | 3rd |
| Bosch | 0% → 0.03% | 0.04%Jan 2026 | 0%Oct 2025 | 5th → 4th |
| Röhm | 0.03% | 0.04%Jan 2026 | 0.03%Sep 2026 | 4th → 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among chuck key brands in New Zealand decreased from 59.1% to 55.1%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among chuck key brands in New Zealand increased from 40.7% to 44.7%.
- Across the 12 months ending September 2026, Makita’s share of searches among chuck key brands in New Zealand peaked at 59.4% in December 2025 and was lowest at 51.5% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among chuck key brands in New Zealand peaked at 48.4% in June 2026 and was lowest at 40.5% in December 2025.
- Across the 12 months ending September 2026, Bosch rose from 5th to 4th among chuck key brands in New Zealand.
- Across the 12 months ending September 2026, Röhm fell from 4th to 5th among chuck key brands in New Zealand.
- Across the 12 months ending September 2026, Jacobs held steady: its share of searches among chuck key brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand chuck key brands in September 2026?
5 changes
In September 2026, Makita gained share of searches among chuck key brands in New Zealand, from 52.2% to 55.1%.
In September 2026, DeWalt lost share of searches among chuck key brands in New Zealand, from 47.6% to 44.7%.
In September 2026, Bosch rose from 5th to 4th among chuck key brands in New Zealand.
In September 2026, Röhm fell from 4th to 5th among chuck key brands in New Zealand.
Estimated monthly branded searches for Jacobs in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.
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