SDS drill brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched SDS drill brand in New Zealand, accounting for 38.4% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Makita showed up in every answer. Makita was recommended most often, coming first in three out of four responses that gave a list.
MakitaShare of searches 38.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RyobiShare of searches 27.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
DeWaltShare of searches 21%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
MilwaukeeShare of searches 12.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th- Bosch ProfessionalShare of searches 0.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
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Top SDS drill brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita appeared every time. Makita was recommended most often, coming first in three out of four answers that gave a list. DeWalt was second, and Bosch Professional was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Makita1st
- DeWalt2nd
- Bosch Professional3rd
- Milwaukee4th
- Ryobi5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch Professional3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SDS drill brands
5 answers
Asked ChatGPT
“Which SDS drill brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best SDS drill brands in New Zealand?”
Asked ChatGPT
“What's the best SDS drill brand in New Zealand for home drilling?”
Searched Google, AI Overview
“best sds drill”
Searched Google, AI Overview
“best drill for masonry”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which SDS drill brands do people search for most?
This chart shows how often people search Google for each SDS drill brand by name. Each line represents a brand's share of searches for all five SDS drill brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Ryobi, DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Milwaukee | Bosch Professional |
|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 27.7% | 21.5% | 11.3% | 0.36% |
| Nov 2025 | 31.4% | 33.4% | 24.8% | 10.1% | 0.37% |
| Dec 2025 | 34.2% | 36.5% | 19.4% | 9.6% | 0.32% |
| Jan 2026 | 37.2% | 32.8% | 20.8% | 8.8% | 0.35% |
| Feb 2026 | 38.5% | 27.8% | 22.2% | 11.1% | 0.46% |
| Mar 2026 | 35.8% | 31.6% | 21.4% | 10.8% | 0.34% |
| Apr 2026 | 38.9% | 28.1% | 21.8% | 11% | 0.36% |
| May 2026 | 39.8% | 23% | 22.6% | 14.1% | 0.37% |
| Jun 2026 | 37.8% | 21.9% | 26.2% | 13.8% | 0.35% |
| Jul 2026 | 39.7% | 23.3% | 22.9% | 13.7% | 0.37% |
| Aug 2026 | 34.8% | 24.8% | 22.9% | 17.2% | 0.32% |
| Sep 2026 | 38.4% | 27.8% | 21% | 12.4% | 0.3% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 9.1K | +19.7% | +3.5 points | |
| 2, held 2nd | 27.8% | 6.6K | +22.2% | +3.1 points | |
| 3, held 3rd | 21% | 5K | 0% | -1.8 points | |
| 4, held 4th | 12.4% | 3K | -21.3% | -4.8 points | |
| 5, held 5th | 0.3% | 70 | 0% | 0 points |
1.
Makita38.4%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +3.5 points.
2.
Ryobi27.8%
Held 2nd. 6.6K estimated branded searches, +22.2% vs prior month. Share +3.1 points.
3.
DeWalt21%
Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.8 points.
12.4%
Held 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4.8 points.
0.3%
Held 5th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among SDS drill brands in New Zealand?
5 brands
In September 2026, Makita was the most searched among SDS drill brands in New Zealand, with an estimated 9.1K branded searches, 38.4% of all searches for the five we track. Ryobi is in 2nd place, 10.5 percentage points behind at 27.8%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 39.1% → 38.4% | 39.8%May 2026 | 31.4%Nov 2025 | 1st |
| Ryobi | 27.7% → 27.8% | 36.5%Dec 2025 | 21.9%Jun 2026 | 2nd |
| DeWalt | 21.5% → 21% | 26.2%Jun 2026 | 19.4%Dec 2025 | 3rd |
| Milwaukee | 11.3% → 12.4% | 17.2%Aug 2026 | 8.8%Jan 2026 | 4th |
| Bosch Professional | 0.36% → 0.3% | 0.46%Feb 2026 | 0.3%Sep 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among SDS drill brands in New Zealand decreased from 39.1% to 38.4%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among SDS drill brands in New Zealand increased from 11.3% to 12.4%.
- Across the 12 months ending September 2026, Makita’s share of searches among SDS drill brands in New Zealand peaked at 39.8% in May 2026 and was lowest at 31.4% in November 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among SDS drill brands in New Zealand peaked at 36.5% in December 2025 and was lowest at 21.9% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among SDS drill brands in New Zealand peaked at 26.2% in June 2026 and was lowest at 19.4% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among SDS drill brands in New Zealand peaked at 17.2% in August 2026 and was lowest at 8.8% in January 2026.
- Across the 12 months ending September 2026, Ryobi, DeWalt and Bosch Professional held steady: their share of searches among SDS drill brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand SDS drill brands in September 2026?
4 changes
In September 2026, Makita gained share of searches among SDS drill brands in New Zealand, from 34.8% to 38.4%.
In September 2026, Ryobi gained share of searches among SDS drill brands in New Zealand, from 24.8% to 27.8%.
In September 2026, Milwaukee lost share of searches among SDS drill brands in New Zealand, from 17.2% to 12.4%.
In September 2026, DeWalt lost share of searches among SDS drill brands in New Zealand, from 22.9% to 21%.
Compare popularity between leading brands
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