Brandwave

How popular isBosch Professional?

In September 2026, people searched for Bosch Professional by name about 70 times in New Zealand, about the same as the previous year. These searches made up 0.3% of all New Zealand SDS drill brand searches, placing Bosch Professional fifth out of five brands. When we asked both ChatGPT and Google AI Overviews about SDS drill brands, Bosch Professional appeared in three of the five answers and was the third most recommended of the five.

Search and AI answers in September 2026

Bosch Professional is the fifth most searched of 5 competitors and the third most recommended in AI answers.

  1. MakitaShare of searches 38.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. RyobiShare of searches 27.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  3. DeWaltShare of searches 21%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. MilwaukeeShare of searches 12.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
  5. Bosch ProfessionalShare of searches 0.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd

Follow Bosch Professional and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top SDS drill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch Professional was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch Professional is the third most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. DeWalt2nd
  3. Bosch Professional3rd
  4. Milwaukee4th
  5. Ryobi5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Bosch Professional3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SDS drill brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which SDS drill brands compete with Bosch Professional?

Bosch Professional against SDS drill brands in New Zealand, by month

Share of searches by month for Makita, Ryobi, DeWalt, Milwaukee, Bosch Professional. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiDeWaltMilwaukeeBosch Professional
Oct 202539.1%27.7%21.5%11.3%0.36%
Nov 202531.4%33.4%24.8%10.1%0.37%
Dec 202534.2%36.5%19.4%9.6%0.32%
Jan 202637.2%32.8%20.8%8.8%0.35%
Feb 202638.5%27.8%22.2%11.1%0.46%
Mar 202635.8%31.6%21.4%10.8%0.34%
Apr 202638.9%28.1%21.8%11%0.36%
May 202639.8%23%22.6%14.1%0.37%
Jun 202637.8%21.9%26.2%13.8%0.35%
Jul 202639.7%23.3%22.9%13.7%0.37%
Aug 202634.8%24.8%22.9%17.2%0.32%
Sep 202638.4%27.8%21%12.4%0.3%

  1. 1.Makita

    38.4%

    Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +3.5 points.

  2. 2.Ryobi

    27.8%

    Held 2nd. 6.6K estimated branded searches, +22.2% vs prior month. Share +3.1 points.

  3. 3.DeWalt

    21%

    Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.8 points.

  4. 4.Milwaukee

    12.4%

    Held 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4.8 points.

  5. 5.Bosch Professional

    0.3%

    Held 5th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Bosch Professional and its closest rivals

Every comparison with Bosch Professional

5 comparisons

How has branded search demand for Bosch Professional changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bosch Professional in New Zealand held steady at 70.
  • Across the 12 months ending September 2026, Bosch Professional’s share of searches among SDS drill brands in New Zealand held steady, from 0.36% to 0.3%.

How did search popularity change for New Zealand SDS drill brands in September 2026?

4 changes

  1. In September 2026, Makita gained share of searches among SDS drill brands in New Zealand, from 34.8% to 38.4%.

  2. In September 2026, Ryobi gained share of searches among SDS drill brands in New Zealand, from 24.8% to 27.8%.

  3. In September 2026, Milwaukee lost share of searches among SDS drill brands in New Zealand, from 17.2% to 12.4%.

  4. In September 2026, DeWalt lost share of searches among SDS drill brands in New Zealand, from 22.9% to 21%.

How are Bosch Professional’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Bosch Professional’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bosch professional

How the Brand Demand Index is measured

Who owns Bosch Professional?

Bosch Professional is owned by Bosch. Brandwave also tracks Bosch, owned by the same company, in New Zealand.

Do you work for Bosch Professional? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does Bosch Professional compete?

Bosch Professional is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Palm sander brands6th of 60.25%Show ranking
SDS drill brands5th of 50.3%Shown above
Creator with pink hair and a pink jacket

Is Bosch Professional your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free