How popular isBosch Professional?
In September 2026, people searched for Bosch Professional by name about 70 times in New Zealand, about the same as the previous year. These searches made up 0.25% of all New Zealand palm sander brand searches, placing Bosch Professional sixth out of six brands. When we asked both ChatGPT and Google AI Overviews about palm sander brands, Bosch Professional appeared in three of the five answers and was the second most recommended of the six.
Bosch Professional is the sixth most searched of 6 competitors and the second most recommended in AI answers.
MakitaShare of searches 35.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RyobiShare of searches 23.4%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
DeWaltShare of searches 20.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
MilwaukeeShare of searches 10.4%Mentioned in 1 of 5 AI answersPlace in AI recommendations 6th- Bosch ProfessionalShare of searches 0.25%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
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Top palm sander brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Bosch Professional was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch Professional is the second most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Festool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Bosch Professional3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about palm sander brands
5 answers
Asked ChatGPT
“Which palm sander brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best palm sander brands in New Zealand?”
Asked ChatGPT
“What's the best palm sander brand in New Zealand for wood sanding?”
Searched Google, AI Overview
“orbital sander nz”
Searched Google, AI Overview
“best palm sander”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which palm sander brands compete with Bosch Professional?
Share of searches by month for Makita, Ryobi, DeWalt, Milwaukee, Festool, Bosch Professional. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Milwaukee | Festool | Bosch Professional |
|---|---|---|---|---|---|---|
| Oct 2025 | 36.1% | 23.8% | 20.6% | 9.7% | 9.4% | 0.31% |
| Nov 2025 | 30% | 29.6% | 24.1% | 9% | 7% | 0.33% |
| Dec 2025 | 32.8% | 32.5% | 19.7% | 8.5% | 6.3% | 0.28% |
| Jan 2026 | 35.4% | 29% | 20.5% | 7.8% | 7% | 0.31% |
| Feb 2026 | 36.1% | 24.2% | 21.1% | 9.6% | 8.7% | 0.4% |
| Mar 2026 | 33.4% | 27.4% | 20.2% | 9.4% | 9.4% | 0.29% |
| Apr 2026 | 36.7% | 24.6% | 20.8% | 9.6% | 8% | 0.32% |
| May 2026 | 36.7% | 19.7% | 21.5% | 12.1% | 9.6% | 0.31% |
| Jun 2026 | 34.7% | 18.7% | 24.4% | 11.8% | 10.1% | 0.3% |
| Jul 2026 | 36.1% | 19.7% | 21.5% | 11.6% | 10.8% | 0.31% |
| Aug 2026 | 32.7% | 21.2% | 22.4% | 14.7% | 8.6% | 0.28% |
| Sep 2026 | 35.3% | 23.4% | 20.2% | 10.4% | 10.4% | 0.25% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 35.3% | 10K | +20% | +2.6 points | |
| 2, moved from 3rd to 2nd | 23.4% | 6.6K | +22.2% | +2.2 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.2% | 5.7K | 0% | -2.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 10.4% | 3K | -21.3% | -4.3 points | |
| 5, held 5th | 10.4% | 2.9K | +33.2% | +1.7 points | |
| 6, held 6th | 0.25% | 70 | 0% | 0 points |
1.
Makita35.3%
Held 1st. 10K estimated branded searches, +20% vs prior month. Share +2.6 points.
2.
Ryobi23.4%
Moved from 3rd to 2nd. 6.6K estimated branded searches, +22.2% vs prior month. Share +2.2 points.
3.
DeWalt20.2%
Moved from 2nd to 3rd. 5.7K estimated branded searches, 0% vs prior month. Share -2.2 points.
10.4%
Held 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4.3 points.
5.Festool
10.4%
Held 5th. 2.9K estimated branded searches, +33.2% vs prior month. Share +1.7 points.
0.25%
Held 6th. 70 estimated branded searches, 0% vs prior month. Share 0 points.
Compare popularity between Bosch Professional and its closest rivals
Every comparison with Bosch Professional
5 comparisons
How has branded search demand for Bosch Professional changed in New Zealand over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Bosch Professional in New Zealand held steady at 70.
- Across the 12 months ending September 2026, Bosch Professional’s share of searches among palm sander brands in New Zealand held steady, from 0.31% to 0.25%.
How did search popularity change for New Zealand palm sander brands in September 2026?
5 changes
In September 2026, Ryobi overtook DeWalt to rank 2nd among palm sander brands in New Zealand, with 23.4% of the searches.
In September 2026, Makita gained share of searches among palm sander brands in New Zealand, from 32.7% to 35.3%.
In September 2026, Festool gained share of searches among palm sander brands in New Zealand, from 8.6% to 10.4%.
In September 2026, Milwaukee lost share of searches among palm sander brands in New Zealand, from 14.7% to 10.4%.
In September 2026, DeWalt lost share of searches among palm sander brands in New Zealand, from 22.4% to 20.2%.
How are Bosch Professional’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using Bosch Professional’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
- bosch professional
Who owns Bosch Professional?
Bosch Professional is owned by Bosch. Brandwave also tracks Bosch, owned by the same company, in New Zealand.
Do you work for Bosch Professional? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Bosch Professional compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Palm sander brands | 6th of 6 | 0.25% | Shown above |
| SDS drill brands | 5th of 5 | 0.3% | Show ranking |
Is Bosch Professional your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.