Brandwave

Bosch Professional vs DeWalt:Which is more popular?

In September 2026, DeWalt had more branded searches than Bosch Professional among palm sander brands in New Zealand. DeWalt had about 5,710 branded searches, while Bosch Professional had 70. DeWalt made up 20.2% of all palm sander brand searches we track, and Bosch Professional accounted for 0.25%. When we asked ChatGPT and Google AI Overviews about palm sander brands, Bosch Professional and DeWalt each appeared in three of the five answers. Bosch Professional was mentioned before DeWalt in three out of four answers.

Among palm sander brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 82 searches for every 1 for Bosch Professional

DeWalt 5.7K searchesBosch Professional 70 searches

Who does AI mention more?

Both were mentioned in 3 of 5 answers.

Bosch Professional in 3 of 5DeWalt in 3 of 5

Who does AI recommend more?

Bosch Professional, named ahead of DeWalt in 3 of 4 answers

Bosch Professional first in 3DeWalt first in 1

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Top palm sander brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bosch Professional was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. DeWalt was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Bosch Professional was listed before DeWalt in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Bosch Professional2nd
  3. DeWalt3rd
  4. Ryobi4th
  5. Festool5th
  6. Milwaukee6th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Ryobi4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Festool3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bosch Professional3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about palm sander brands

5 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch Professional or DeWalt more popular in search?

This chart shows how often people search Google for Bosch Professional and DeWalt by name. Each line represents a brand's share of searches for all six palm sander brands we track, month by month, from searches in New Zealand.

Bosch Professional and DeWalt among palm sander brands in New Zealand, by month

Share of searches by month for DeWalt, Bosch Professional. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiDeWaltMilwaukeeFestoolBosch Professional
Oct 202536.1%23.8%20.6%9.7%9.4%0.31%
Nov 202530%29.6%24.1%9%7%0.33%
Dec 202532.8%32.5%19.7%8.5%6.3%0.28%
Jan 202635.4%29%20.5%7.8%7%0.31%
Feb 202636.1%24.2%21.1%9.6%8.7%0.4%
Mar 202633.4%27.4%20.2%9.4%9.4%0.29%
Apr 202636.7%24.6%20.8%9.6%8%0.32%
May 202636.7%19.7%21.5%12.1%9.6%0.31%
Jun 202634.7%18.7%24.4%11.8%10.1%0.3%
Jul 202636.1%19.7%21.5%11.6%10.8%0.31%
Aug 202632.7%21.2%22.4%14.7%8.6%0.28%
Sep 202635.3%23.4%20.2%10.4%10.4%0.25%

How has the Bosch Professional and DeWalt comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand palm sander brands in September 2026?

2 changes
  1. In September 2026, Ryobi overtook DeWalt to rank 2nd among palm sander brands in New Zealand, with 23.4% of the searches.

  2. In September 2026, DeWalt lost share of searches among palm sander brands in New Zealand, from 22.4% to 20.2%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Bosch Professional’s and DeWalt’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bosch Professional

1 branded search term

  • bosch professional

DeWalt

3 branded search terms

  • dewalt
  • dewalt redemption
  • dewalt sander

How the Brand Demand Index is measured

Other head-to-heads among palm sander brands

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