Bosch Professional vs Milwaukee:Which is more popular?

Name: Bosch Professional vs Milwaukee: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Milwaukee had more branded searches than Bosch Professional among SDS drill brands in New Zealand. Milwaukee had about 2,950 branded searches, while Bosch Professional had 70. Milwaukee made up 12.4% of all SDS drill brand searches we track, and Bosch Professional accounted for 0.3%. When we asked ChatGPT and Google AI Overviews about SDS drill brands, Milwaukee appeared in four of the five answers and Bosch Professional in three. Bosch Professional and Milwaukee were each mentioned first in two of the four answers.

Among SDS drill brands in New Zealand in September 2026

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Top SDS drill brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Milwaukee was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. Bosch Professional was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bosch Professional and Milwaukee were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Makita	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
DeWalt	Named in 3 of 3 ChatGPT answers	Named in 1 of 2 Google AI Overviews	4 of 5
Milwaukee	Named in 2 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	4 of 5
Bosch Professional	Named in 3 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	3 of 5
Ryobi	Named in 2 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	2 of 5

Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
Bosch Professional3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about SDS drill brands

5 answers

Asked ChatGPT
“Which SDS drill brand should I buy in New Zealand?”
1. 1Makita
2. 2Bosch Professional
3. 3DeWalt
4. 4Ryobi
5. 5Milwaukee
Asked ChatGPT
“What are the best SDS drill brands in New Zealand?”
1. 1Makita
2. 2Milwaukee
3. 3Bosch Professional
4. 4DeWalt
5. 5Ryobi
Asked ChatGPT
“What's the best SDS drill brand in New Zealand for home drilling?”
Searched Google, AI Overview
“best sds drill”
1. 1Makita
2. 2Milwaukee
Searched Google, AI Overview
“best drill for masonry”
1. 1DeWalt
2. 2Milwaukee
3. 3Makita

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bosch Professional or Milwaukee more popular in search?

This chart shows how often people search Google for Bosch Professional and Milwaukee by name. Each line represents a brand's share of searches for all five SDS drill brands we track, month by month, from searches in New Zealand.

Bosch Professional and Milwaukee among SDS drill brands in New Zealand, by month

Month	Makita	Ryobi	DeWalt	Milwaukee	Bosch Professional
Oct 2025	39.1%	27.7%	21.5%	11.3%	0.36%
Nov 2025	31.4%	33.4%	24.8%	10.1%	0.37%
Dec 2025	34.2%	36.5%	19.4%	9.6%	0.32%
Jan 2026	37.2%	32.8%	20.8%	8.8%	0.35%
Feb 2026	38.5%	27.8%	22.2%	11.1%	0.46%
Mar 2026	35.8%	31.6%	21.4%	10.8%	0.34%
Apr 2026	38.9%	28.1%	21.8%	11%	0.36%
May 2026	39.8%	23%	22.6%	14.1%	0.37%
Jun 2026	37.8%	21.9%	26.2%	13.8%	0.35%
Jul 2026	39.7%	23.3%	22.9%	13.7%	0.37%
Aug 2026	34.8%	24.8%	22.9%	17.2%	0.32%
Sep 2026	38.4%	27.8%	21%	12.4%	0.3%

How has the Bosch Professional and Milwaukee comparison changed over the last 12 months?

3 findings

Milwaukee was ahead of Bosch Professional in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, Bosch Professional’s share of searches among SDS drill brands in New Zealand moved from 0.36% to 0.3%, and its estimated monthly branded searches held steady at 70.
Across the 12 months ending September 2026, Milwaukee’s share of searches among SDS drill brands in New Zealand moved from 11.3% to 12.4%, and its estimated monthly branded searches moved from 2.2K to 3K.

How did search popularity change for New Zealand SDS drill brands in September 2026?

1 change

In September 2026, Milwaukee lost share of searches among SDS drill brands in New Zealand, from 17.2% to 12.4%.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Bosch Professional’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.