DeWalt vs Milwaukee:Which is more popular?
In September 2026, DeWalt had more branded searches than Milwaukee among SDS drill brands in New Zealand. DeWalt had about 4,990 branded searches, while Milwaukee had 2,950. DeWalt made up 21% of all SDS drill brand searches we track, and Milwaukee accounted for 12.4%. When we asked ChatGPT and Google AI Overviews about SDS drill brands, DeWalt and Milwaukee each appeared in four of the five answers. DeWalt was mentioned before Milwaukee in three out of four answers.
Who do people search for more?
DeWalt, about 69% more searches than Milwaukee
Who does AI mention more?
Both were mentioned in 4 of 5 answers.
Who does AI recommend more?
DeWalt, named ahead of Milwaukee in 3 of 4 answers
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Top SDS drill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, DeWalt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. DeWalt was listed before Milwaukee in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Makita1st- DeWalt2nd
- Bosch Professional3rd
Milwaukee4th
Ryobi5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch Professional3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SDS drill brands
5 answers
Asked ChatGPT
“Which SDS drill brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best SDS drill brands in New Zealand?”
Asked ChatGPT
“What's the best SDS drill brand in New Zealand for home drilling?”
Searched Google, AI Overview
“best sds drill”
Searched Google, AI Overview
“best drill for masonry”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or Milwaukee more popular in search?
This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all five SDS drill brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Milwaukee | Bosch Professional |
|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 27.7% | 21.5% | 11.3% | 0.36% |
| Nov 2025 | 31.4% | 33.4% | 24.8% | 10.1% | 0.37% |
| Dec 2025 | 34.2% | 36.5% | 19.4% | 9.6% | 0.32% |
| Jan 2026 | 37.2% | 32.8% | 20.8% | 8.8% | 0.35% |
| Feb 2026 | 38.5% | 27.8% | 22.2% | 11.1% | 0.46% |
| Mar 2026 | 35.8% | 31.6% | 21.4% | 10.8% | 0.34% |
| Apr 2026 | 38.9% | 28.1% | 21.8% | 11% | 0.36% |
| May 2026 | 39.8% | 23% | 22.6% | 14.1% | 0.37% |
| Jun 2026 | 37.8% | 21.9% | 26.2% | 13.8% | 0.35% |
| Jul 2026 | 39.7% | 23.3% | 22.9% | 13.7% | 0.37% |
| Aug 2026 | 34.8% | 24.8% | 22.9% | 17.2% | 0.32% |
| Sep 2026 | 38.4% | 27.8% | 21% | 12.4% | 0.3% |
How has the DeWalt and Milwaukee comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among SDS drill brands in New Zealand moved from 21.5% to 21%, and its estimated monthly branded searches moved from 4.2K to 5K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among SDS drill brands in New Zealand moved from 11.3% to 12.4%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand SDS drill brands in September 2026?
2 changes
In September 2026, Milwaukee lost share of searches among SDS drill brands in New Zealand, from 17.2% to 12.4%.
In September 2026, DeWalt lost share of searches among SDS drill brands in New Zealand, from 22.9% to 21%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among SDS drill brands
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