DeWalt vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than DeWalt among SDS drill brands in New Zealand. Makita had about 9,100 branded searches, while DeWalt had 4,990. Makita made up 38.4% of all SDS drill brand searches we track, and DeWalt accounted for 21%. When we asked ChatGPT and Google AI Overviews about SDS drill brands, Makita appeared in all five answers and DeWalt in four. Makita was mentioned before DeWalt in three out of four answers.
Who do people search for more?
Makita, about 82% more searches than DeWalt
Who does AI mention more?
Makita, mentioned in every answer we collected
Who does AI recommend more?
Makita, named ahead of DeWalt in 3 of 4 answers
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Top SDS drill brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita appeared in all five answers. DeWalt was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita was listed before DeWalt in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Makita1st
DeWalt2nd- Bosch Professional3rd
Milwaukee4th
Ryobi5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- DeWalt4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Milwaukee4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Bosch Professional3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryobi2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about SDS drill brands
5 answers
Asked ChatGPT
“Which SDS drill brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best SDS drill brands in New Zealand?”
Asked ChatGPT
“What's the best SDS drill brand in New Zealand for home drilling?”
Searched Google, AI Overview
“best sds drill”
Searched Google, AI Overview
“best drill for masonry”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or Makita more popular in search?
This chart shows how often people search Google for DeWalt and Makita by name. Each line represents a brand's share of searches for all five SDS drill brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Milwaukee | Bosch Professional |
|---|---|---|---|---|---|
| Oct 2025 | 39.1% | 27.7% | 21.5% | 11.3% | 0.36% |
| Nov 2025 | 31.4% | 33.4% | 24.8% | 10.1% | 0.37% |
| Dec 2025 | 34.2% | 36.5% | 19.4% | 9.6% | 0.32% |
| Jan 2026 | 37.2% | 32.8% | 20.8% | 8.8% | 0.35% |
| Feb 2026 | 38.5% | 27.8% | 22.2% | 11.1% | 0.46% |
| Mar 2026 | 35.8% | 31.6% | 21.4% | 10.8% | 0.34% |
| Apr 2026 | 38.9% | 28.1% | 21.8% | 11% | 0.36% |
| May 2026 | 39.8% | 23% | 22.6% | 14.1% | 0.37% |
| Jun 2026 | 37.8% | 21.9% | 26.2% | 13.8% | 0.35% |
| Jul 2026 | 39.7% | 23.3% | 22.9% | 13.7% | 0.37% |
| Aug 2026 | 34.8% | 24.8% | 22.9% | 17.2% | 0.32% |
| Sep 2026 | 38.4% | 27.8% | 21% | 12.4% | 0.3% |
How has the DeWalt and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of DeWalt in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among SDS drill brands in New Zealand moved from 21.5% to 21%, and its estimated monthly branded searches moved from 4.2K to 5K.
- Across the 12 months ending September 2026, Makita’s share of searches among SDS drill brands in New Zealand moved from 39.1% to 38.4%, and its estimated monthly branded searches moved from 7.6K to 9.1K.
How did search popularity change for New Zealand SDS drill brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among SDS drill brands in New Zealand, from 34.8% to 38.4%.
In September 2026, DeWalt lost share of searches among SDS drill brands in New Zealand, from 22.9% to 21%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using DeWalt’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among SDS drill brands
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