Irwin vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than Irwin among pipe cutter brands in New Zealand. Makita had about 9,210 branded searches, while Irwin had 170. Makita made up 46.1% of all pipe cutter brand searches we track, and Irwin accounted for 0.85%. When we asked ChatGPT and Google AI Overviews about pipe cutter brands, Irwin appeared in two of the five answers and Makita in none.
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Top pipe cutter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Irwin was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
RIDGID4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Knipex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Rothenberger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Irwin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pipe cutter brands
5 answers
Asked ChatGPT
“Which pipe cutter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pipe cutter brands in New Zealand?”
Asked ChatGPT
“What's the best pipe cutter brand in New Zealand for a plumbing job?”
Searched Google, AI Overview
“pipe cutter for copper”
Searched Google, AI Overview
“best pipe cutter”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Irwin or Makita more popular in search?
This chart shows how often people search Google for Irwin and Makita by name. Each line represents a brand's share of searches for all seven pipe cutter brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Knipex | RIDGID | Irwin | Rothenberger |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 25.9% | 13.6% | 10.3% | 0.86% | 0.93% | 0.68% |
| Nov 2025 | 42.8% | 32.9% | 13.4% | 8.8% | 0.77% | 0.88% | 0.38% |
| Dec 2025 | 48.1% | 26.7% | 13.2% | 10.3% | 0.56% | 0.93% | 0.25% |
| Jan 2026 | 49.4% | 27.2% | 11.5% | 9.9% | 0.71% | 1% | 0.32% |
| Feb 2026 | 47.4% | 26.9% | 13.4% | 10.1% | 0.68% | 1% | 0.56% |
| Mar 2026 | 44.9% | 26.5% | 13.4% | 12.9% | 0.83% | 1.1% | 0.41% |
| Apr 2026 | 46.8% | 25.9% | 13% | 12% | 0.86% | 1.2% | 0.31% |
| May 2026 | 43.6% | 24.5% | 15.3% | 14.2% | 0.79% | 1.1% | 0.4% |
| Jun 2026 | 40.3% | 27.7% | 14.6% | 15.2% | 0.73% | 1.1% | 0.37% |
| Jul 2026 | 42.8% | 24.5% | 14.7% | 15.2% | 1.2% | 1.2% | 0.4% |
| Aug 2026 | 38.8% | 25.3% | 19% | 14.4% | 0.71% | 1.4% | 0.35% |
| Sep 2026 | 46.1% | 25% | 14.8% | 11.9% | 1.1% | 0.85% | 0.35% |
How has the Irwin and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of Irwin in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Irwin’s share of searches among pipe cutter brands in New Zealand moved from 0.93% to 0.85%, and its estimated monthly branded searches moved from 150 to 170.
- Across the 12 months ending September 2026, Makita’s share of searches among pipe cutter brands in New Zealand moved from 47.8% to 46.1%, and its estimated monthly branded searches moved from 7.7K to 9.2K.
How did search popularity change for New Zealand pipe cutter brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among pipe cutter brands in New Zealand, from 38.8% to 46.1%.
In September 2026, Irwin lost share of searches among pipe cutter brands in New Zealand, from 1.4% to 0.85%.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Irwin’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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