Brandwave

How popular isRIDGID?

In September 2026, people searched for RIDGID by name about 210 times in New Zealand, a 50% increase from the previous year. These searches made up 1.1% of all New Zealand pipe cutter brand searches, placing RIDGID fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about pipe cutter brands, RIDGID appeared in four of the five answers and was the most recommended of the seven.

Search and AI answers in September 2026

RIDGID is the fifth most searched of 7 competitors and the most recommended in AI answers.

  1. MakitaShare of searches 46.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. DeWaltShare of searches 25%Mentioned in 1 of 5 AI answersPlace in AI recommendations 5th
  3. MilwaukeeShare of searches 14.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. KnipexShare of searches 11.9%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  5. RIDGIDShare of searches 1.1%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top pipe cutter brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, RIDGID was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. RIDGID is the most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. RIDGID1st
  2. Rothenberger2nd
  3. Milwaukee3rd
  4. Knipex4th
  5. DeWalt5th
  6. Irwin6th
  7. Makita–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • RIDGID4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Knipex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Rothenberger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Irwin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about pipe cutter brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which pipe cutter brands compete with RIDGID?

RIDGID against pipe cutter brands in New Zealand, by month

Share of searches by month for Makita, DeWalt, Milwaukee, Knipex, RIDGID. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeKnipexRIDGIDIrwinRothenberger
Oct 202547.8%25.9%13.6%10.3%0.86%0.93%0.68%
Nov 202542.8%32.9%13.4%8.8%0.77%0.88%0.38%
Dec 202548.1%26.7%13.2%10.3%0.56%0.93%0.25%
Jan 202649.4%27.2%11.5%9.9%0.71%1%0.32%
Feb 202647.4%26.9%13.4%10.1%0.68%1%0.56%
Mar 202644.9%26.5%13.4%12.9%0.83%1.1%0.41%
Apr 202646.8%25.9%13%12%0.86%1.2%0.31%
May 202643.6%24.5%15.3%14.2%0.79%1.1%0.4%
Jun 202640.3%27.7%14.6%15.2%0.73%1.1%0.37%
Jul 202642.8%24.5%14.7%15.2%1.2%1.2%0.4%
Aug 202638.8%25.3%19%14.4%0.71%1.4%0.35%
Sep 202646.1%25%14.8%11.9%1.1%0.85%0.35%

  1. 1.Makita

    46.1%

    Held 1st. 9.2K estimated branded searches, +20.1% vs prior month. Share +7.3 points.

  2. 2.DeWalt

    25%

    Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -0.3 points.

  3. 3.Milwaukee

    14.8%

    Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -4.2 points.

  4. 4.Knipex

    11.9%

    Held 4th. 2.4K estimated branded searches, -16.5% vs prior month. Share -2.5 points.

  5. 5.RIDGID

    1.1%

    Moved from 6th to 5th. 210 estimated branded searches, +50% vs prior month. Share +0.3 points.

  6. 6.Irwin

    0.85%

    Moved from 5th to 6th. 170 estimated branded searches, -39.3% vs prior month. Share -0.6 points.

  7. 7.Rothenberger

    0.35%

    Held 7th. 70 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between RIDGID and its closest rivals

Every comparison with RIDGID

7 comparisons

How has branded search demand for RIDGID changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for RIDGID in New Zealand rose from 140 to 210.
  • Across the 12 months ending September 2026, RIDGID rose from 6th to 5th among pipe cutter brands in New Zealand.

How did search popularity change for New Zealand pipe cutter brands in September 2026?

6 changes

  1. In September 2026, Makita gained share of searches among pipe cutter brands in New Zealand, from 38.8% to 46.1%.

  2. In September 2026, Milwaukee lost share of searches among pipe cutter brands in New Zealand, from 19% to 14.8%.

  3. In September 2026, Knipex lost share of searches among pipe cutter brands in New Zealand, from 14.4% to 11.9%.

  4. In September 2026, Irwin lost share of searches among pipe cutter brands in New Zealand, from 1.4% to 0.85%.

  5. In September 2026, RIDGID rose from 6th to 5th among pipe cutter brands in New Zealand.

  6. Estimated monthly branded searches for DeWalt in New Zealand rose 19.1% over 12 measured months, from 4.2K to 5K in September 2026.

How are RIDGID’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using RIDGID’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ridgid

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How the Brand Demand Index is measured

Where does RIDGID compete?

RIDGID is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Pipe cutter brands5th of 71.1%Shown above
PVC cutter brands4th of 52%Show ranking
Pipe wrench brands4th of 56.1%Show ranking
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