DeWalt vs RIDGID:Which is more popular?
In September 2026, DeWalt had more branded searches than RIDGID among pipe cutter brands in New Zealand. DeWalt had about 4,990 branded searches, while RIDGID had 210. DeWalt made up 25% of all pipe cutter brand searches we track, and RIDGID accounted for 1.1%. When we asked ChatGPT and Google AI Overviews about pipe cutter brands, RIDGID appeared in four of the five answers and DeWalt in one. RIDGID was mentioned before DeWalt in four out of five answers.
Who do people search for more?
DeWalt, about 24 searches for every 1 for RIDGID
Who does AI mention more?
RIDGID, mentioned in 4 of 5 answers, DeWalt in 1
Who does AI recommend more?
RIDGID, named ahead of DeWalt in 4 of 5 answers
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Top pipe cutter brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, RIDGID was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. DeWalt was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. RIDGID was listed before DeWalt in four out of five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- RIDGID4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Milwaukee3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Knipex3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers- Rothenberger3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Irwin2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- DeWalt1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about pipe cutter brands
5 answers
Asked ChatGPT
“Which pipe cutter brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best pipe cutter brands in New Zealand?”
Asked ChatGPT
“What's the best pipe cutter brand in New Zealand for a plumbing job?”
Searched Google, AI Overview
“pipe cutter for copper”
Searched Google, AI Overview
“best pipe cutter”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is DeWalt or RIDGID more popular in search?
This chart shows how often people search Google for DeWalt and RIDGID by name. Each line represents a brand's share of searches for all seven pipe cutter brands we track, month by month, from searches in New Zealand.
Share of searches by month for DeWalt, RIDGID. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Knipex | RIDGID | Irwin | Rothenberger |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.8% | 25.9% | 13.6% | 10.3% | 0.86% | 0.93% | 0.68% |
| Nov 2025 | 42.8% | 32.9% | 13.4% | 8.8% | 0.77% | 0.88% | 0.38% |
| Dec 2025 | 48.1% | 26.7% | 13.2% | 10.3% | 0.56% | 0.93% | 0.25% |
| Jan 2026 | 49.4% | 27.2% | 11.5% | 9.9% | 0.71% | 1% | 0.32% |
| Feb 2026 | 47.4% | 26.9% | 13.4% | 10.1% | 0.68% | 1% | 0.56% |
| Mar 2026 | 44.9% | 26.5% | 13.4% | 12.9% | 0.83% | 1.1% | 0.41% |
| Apr 2026 | 46.8% | 25.9% | 13% | 12% | 0.86% | 1.2% | 0.31% |
| May 2026 | 43.6% | 24.5% | 15.3% | 14.2% | 0.79% | 1.1% | 0.4% |
| Jun 2026 | 40.3% | 27.7% | 14.6% | 15.2% | 0.73% | 1.1% | 0.37% |
| Jul 2026 | 42.8% | 24.5% | 14.7% | 15.2% | 1.2% | 1.2% | 0.4% |
| Aug 2026 | 38.8% | 25.3% | 19% | 14.4% | 0.71% | 1.4% | 0.35% |
| Sep 2026 | 46.1% | 25% | 14.8% | 11.9% | 1.1% | 0.85% | 0.35% |
How has the DeWalt and RIDGID comparison changed over the last 12 months?
3 findings
- DeWalt was ahead of RIDGID in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among pipe cutter brands in New Zealand moved from 25.9% to 25%, and its estimated monthly branded searches moved from 4.2K to 5K.
- Across the 12 months ending September 2026, RIDGID’s share of searches among pipe cutter brands in New Zealand moved from 0.86% to 1.1%, and its estimated monthly branded searches moved from 140 to 210.
How did search popularity change for New Zealand pipe cutter brands in September 2026?
2 changes
In September 2026, RIDGID rose from 6th to 5th among pipe cutter brands in New Zealand.
Estimated monthly branded searches for DeWalt in New Zealand rose 19.1% over 12 measured months, from 4.2K to 5K in September 2026.
How are branded searches counted?
3 search terms
Brandwave collects information about searches that people make online using DeWalt’s and RIDGID’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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