Staple gun brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched staple gun brand in New Zealand, accounting for 36.6% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Rapid showed up in every answer. Arrow was recommended most often, coming first in two out of three responses that gave a list.
MakitaShare of searches 36.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
RyobiShare of searches 30.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
DeWaltShare of searches 20.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
MilwaukeeShare of searches 11.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
RapidShare of searches 1.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
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Top staple gun brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Rapid appeared every time. Arrow was recommended most often, coming first in two out of three answers that gave a list. Rapid was second, and Ryobi was third. DeWalt, which ranked third in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Rapid4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Arrow3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers- Ryobi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about staple gun brands
4 answers
Asked ChatGPT
“Which staple gun brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best staple gun brands in New Zealand?”
Asked ChatGPT
“What's the best staple gun brand in New Zealand for home repairs?”
Searched Google, AI Overview
“electric staple gun nz”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“heavy duty staple gun”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which staple gun brands do people search for most?
This chart shows how often people search Google for each staple gun brand by name. Each line represents a brand's share of searches for all six staple gun brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Ryobi, DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Milwaukee | Rapid | Arrow |
|---|---|---|---|---|---|---|
| Oct 2025 | 37.2% | 29.9% | 20.5% | 10.8% | 1.6% | 0.1% |
| Nov 2025 | 29.5% | 36.5% | 23.3% | 9.5% | 0.97% | 0.08% |
| Dec 2025 | 32.1% | 39.7% | 18.3% | 9% | 0.76% | 0.13% |
| Jan 2026 | 35.6% | 34.8% | 19.9% | 8.4% | 1.1% | 0.1% |
| Feb 2026 | 36.8% | 29.5% | 21.3% | 10.6% | 1.4% | 0.49% |
| Mar 2026 | 34.1% | 32.8% | 20.4% | 10.3% | 1% | 1.2% |
| Apr 2026 | 37.4% | 29.9% | 20.9% | 10.5% | 1.1% | 0.1% |
| May 2026 | 38.2% | 25.1% | 21.7% | 13.6% | 1.4% | 0.15% |
| Jun 2026 | 35.8% | 24.9% | 24.9% | 13.1% | 1.2% | 0.14% |
| Jul 2026 | 37.9% | 25.3% | 21.9% | 13.1% | 1.6% | 0.15% |
| Aug 2026 | 33.1% | 27.3% | 21.7% | 16.3% | 1.5% | 0.09% |
| Sep 2026 | 36.6% | 30.1% | 20.1% | 11.9% | 1.3% | 0.08% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.6% | 9.1K | +19.7% | +3.5 points | |
| 2, held 2nd | 30.1% | 7.5K | +19.1% | +2.8 points | |
| 3, held 3rd | 20.1% | 5K | 0% | -1.6 points | |
| 4, held 4th | 11.9% | 3K | -21.3% | -4.4 points | |
| 5, held 5th | 1.3% | 320 | -8.6% | -0.2 points | |
| 6, held 6th | 0.08% | 20 | 0% | 0 points |
1.
Makita36.6%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +3.5 points.
2.
Ryobi30.1%
Held 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +2.8 points.
3.
DeWalt20.1%
Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.6 points.
11.9%
Held 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4.4 points.
5.
Rapid1.3%
Held 5th. 320 estimated branded searches, -8.6% vs prior month. Share -0.2 points.
6.
Arrow0.08%
Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among staple gun brands in New Zealand?
6 brands
In September 2026, Makita was the most searched among staple gun brands in New Zealand, with an estimated 9.1K branded searches, 36.6% of all searches for the six we track. Ryobi is in 2nd place, 6.5 percentage points behind at 30.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 37.2% → 36.6% | 38.2%May 2026 | 29.5%Nov 2025 | 1st |
| Ryobi | 29.9% → 30.1% | 39.7%Dec 2025 | 24.9%Jun 2026 | 2nd |
| DeWalt | 20.5% → 20.1% | 24.9%Jun 2026 | 18.3%Dec 2025 | 3rd |
| Milwaukee | 10.8% → 11.9% | 16.3%Aug 2026 | 8.4%Jan 2026 | 4th |
| Rapid | 1.6% → 1.3% | 1.6%Jul 2026 | 0.76%Dec 2025 | 5th |
| Arrow | 0.1% → 0.08% | 1.2%Mar 2026 | 0.08%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among staple gun brands in New Zealand decreased from 37.2% to 36.6%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among staple gun brands in New Zealand increased from 10.8% to 11.9%.
- Across the 12 months ending September 2026, Makita’s share of searches among staple gun brands in New Zealand peaked at 38.2% in May 2026 and was lowest at 29.5% in November 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among staple gun brands in New Zealand peaked at 39.7% in December 2025 and was lowest at 24.9% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among staple gun brands in New Zealand peaked at 24.9% in June 2026 and was lowest at 18.3% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among staple gun brands in New Zealand peaked at 16.3% in August 2026 and was lowest at 8.4% in January 2026.
- Across the 12 months ending September 2026, Arrow’s share of searches among staple gun brands in New Zealand peaked at 1.2% in March 2026 and was lowest at 0.08% in November 2025.
- Across the 12 months ending September 2026, Ryobi, DeWalt, Rapid and Arrow held steady: their share of searches among staple gun brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand staple gun brands in September 2026?
4 changes
In September 2026, Makita gained share of searches among staple gun brands in New Zealand, from 33.1% to 36.6%.
In September 2026, Ryobi gained share of searches among staple gun brands in New Zealand, from 27.3% to 30.1%.
In September 2026, Milwaukee lost share of searches among staple gun brands in New Zealand, from 16.3% to 11.9%.
In September 2026, DeWalt lost share of searches among staple gun brands in New Zealand, from 21.7% to 20.1%.
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