Brandwave

How popular isRapid?

In September 2026, people searched for Rapid by name about 320 times in New Zealand, about the same as the previous year. These searches made up 1.3% of all New Zealand staple gun brand searches, placing Rapid fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about staple gun brands, Rapid appeared in all answers and was the second most recommended of the six.

Search and AI answers in September 2026

Rapid is the fifth most searched of 6 competitors and the second most recommended in AI answers.

  1. MakitaShare of searches 36.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  2. RyobiShare of searches 30.1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
  3. DeWaltShare of searches 20.1%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  4. MilwaukeeShare of searches 11.9%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. RapidShare of searches 1.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd

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Top staple gun brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Rapid appeared in all four answers. Rapid is the second most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Arrow1st
  2. Rapid2nd
  3. Ryobi3rd
  4. Makita4th
  5. DeWalt–
  6. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rapid4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Arrow3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Ryobi2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about staple gun brands

4 answers

  • Asked ChatGPT

    “Which staple gun brand should I buy in New Zealand?”

    1. 1Arrow
    2. 2Rapid

  • Asked ChatGPT

    “What are the best staple gun brands in New Zealand?”

    1. 1Arrow
    2. 2Rapid
    3. 3Ryobi
    4. 4Makita

  • Asked ChatGPT

    “What's the best staple gun brand in New Zealand for home repairs?”

    1. 1Rapid
    2. 2Arrow
    3. 3Ryobi

  • Searched Google, AI Overview

    “electric staple gun nz”

    Google showed no AI Overview for this search.

  • Searched Google, AI Overview

    “heavy duty staple gun”

    1. 1Rapid

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Which staple gun brands compete with Rapid?

Rapid against staple gun brands in New Zealand, by month

Share of searches by month for Makita, Ryobi, DeWalt, Milwaukee, Rapid. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiDeWaltMilwaukeeRapidArrow
Oct 202537.2%29.9%20.5%10.8%1.6%0.1%
Nov 202529.5%36.5%23.3%9.5%0.97%0.08%
Dec 202532.1%39.7%18.3%9%0.76%0.13%
Jan 202635.6%34.8%19.9%8.4%1.1%0.1%
Feb 202636.8%29.5%21.3%10.6%1.4%0.49%
Mar 202634.1%32.8%20.4%10.3%1%1.2%
Apr 202637.4%29.9%20.9%10.5%1.1%0.1%
May 202638.2%25.1%21.7%13.6%1.4%0.15%
Jun 202635.8%24.9%24.9%13.1%1.2%0.14%
Jul 202637.9%25.3%21.9%13.1%1.6%0.15%
Aug 202633.1%27.3%21.7%16.3%1.5%0.09%
Sep 202636.6%30.1%20.1%11.9%1.3%0.08%

  1. 1.Makita

    36.6%

    Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +3.5 points.

  2. 2.Ryobi

    30.1%

    Held 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +2.8 points.

  3. 3.DeWalt

    20.1%

    Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.6 points.

  4. 4.Milwaukee

    11.9%

    Held 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4.4 points.

  5. 5.Rapid

    1.3%

    Held 5th. 320 estimated branded searches, -8.6% vs prior month. Share -0.2 points.

  6. 6.Arrow

    0.08%

    Held 6th. 20 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Rapid and its closest rivals

Every comparison with Rapid

5 comparisons

How has branded search demand for Rapid changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Rapid in New Zealand held steady at 320.
  • Across the 12 months ending September 2026, Rapid’s share of searches among staple gun brands in New Zealand held steady, from 1.6% to 1.3%.

How did search popularity change for New Zealand staple gun brands in September 2026?

4 changes

  1. In September 2026, Makita gained share of searches among staple gun brands in New Zealand, from 33.1% to 36.6%.

  2. In September 2026, Ryobi gained share of searches among staple gun brands in New Zealand, from 27.3% to 30.1%.

  3. In September 2026, Milwaukee lost share of searches among staple gun brands in New Zealand, from 16.3% to 11.9%.

  4. In September 2026, DeWalt lost share of searches among staple gun brands in New Zealand, from 21.7% to 20.1%.

How are Rapid’s branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Rapid’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • rapid staple gun
  • rapid stapler

Do you work for Rapid? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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