Skill saw brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched skill saw brand in New Zealand, accounting for 39.1% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Makita and DeWalt showed up in every answer. Makita was recommended most often, coming first in four out of five responses.
MakitaShare of searches 39.1%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
DeWaltShare of searches 25.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
RyobiShare of searches 25.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
MilwaukeeShare of searches 9.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
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Top skill saw brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita and DeWalt appeared every time. Makita was recommended most often, coming first in four out of five answers. DeWalt was second, and Ryobi was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about skill saw brands
5 answers
Asked ChatGPT
“Which skill saw brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best skill saw brands in New Zealand?”
Asked ChatGPT
“What's the best skill saw brand in New Zealand for home carpentry?”
Searched Google, AI Overview
“circular saw nz”
Searched Google, AI Overview
“cordless skill saw”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which skill saw brands do people search for most?
This chart shows how often people search Google for each skill saw brand by name. Each line represents a brand's share of searches for all four skill saw brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt, Ryobi, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Ryobi | Milwaukee |
|---|---|---|---|---|
| Oct 2025 | 39.4% | 25.3% | 26.3% | 9% |
| Nov 2025 | 32% | 28.2% | 31.8% | 8% |
| Dec 2025 | 34.4% | 22.2% | 35.7% | 7.8% |
| Jan 2026 | 37.5% | 24.4% | 31% | 7.1% |
| Feb 2026 | 38.4% | 26.9% | 25.9% | 8.7% |
| Mar 2026 | 35.9% | 26.1% | 29.2% | 8.7% |
| Apr 2026 | 38.7% | 26.6% | 26.1% | 8.6% |
| May 2026 | 39% | 28.8% | 21.5% | 10.8% |
| Jun 2026 | 37.2% | 31.4% | 21% | 10.3% |
| Jul 2026 | 38.7% | 29.7% | 21.3% | 10.2% |
| Aug 2026 | 36.4% | 27.4% | 23.2% | 13% |
| Sep 2026 | 39.1% | 25.7% | 25.6% | 9.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.1% | 12K | +14.3% | +2.6 points | |
| 2, held 2nd | 25.7% | 7.9K | 0% | -1.7 points | |
| 3, held 3rd | 25.6% | 7.9K | +18% | +2.5 points | |
| 4, held 4th | 9.6% | 3K | -21.3% | -3.4 points |
1.
Makita39.1%
Held 1st. 12K estimated branded searches, +14.3% vs prior month. Share +2.6 points.
2.
DeWalt25.7%
Held 2nd. 7.9K estimated branded searches, 0% vs prior month. Share -1.7 points.
3.
Ryobi25.6%
Held 3rd. 7.9K estimated branded searches, +18% vs prior month. Share +2.5 points.
9.6%
Held 4th. 3K estimated branded searches, -21.3% vs prior month. Share -3.4 points.
Which brand is most popular in search among skill saw brands in New Zealand?
4 brands
In September 2026, Makita was the most searched among skill saw brands in New Zealand, with an estimated 12K branded searches, 39.1% of all searches for the four we track. DeWalt is in 2nd place, 13.4 percentage points behind at 25.7%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 39.4% → 39.1% | 39.4%Oct 2025 | 32%Nov 2025 | 1st |
| DeWalt | 25.3% → 25.7% | 31.4%Jun 2026 | 22.2%Dec 2025 | 3rd → 2nd |
| Ryobi | 26.3% → 25.6% | 35.7%Dec 2025 | 21%Jun 2026 | 2nd → 3rd |
| Milwaukee | 9% → 9.6% | 13%Aug 2026 | 7.1%Jan 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Ryobi’s share of searches among skill saw brands in New Zealand decreased from 26.3% to 25.6%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among skill saw brands in New Zealand increased from 9% to 9.6%.
- Across the 12 months ending September 2026, Makita’s share of searches among skill saw brands in New Zealand peaked at 39.4% in October 2025 and was lowest at 32% in November 2025.
- Across the 12 months ending September 2026, DeWalt’s share of searches among skill saw brands in New Zealand peaked at 31.4% in June 2026 and was lowest at 22.2% in December 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among skill saw brands in New Zealand peaked at 35.7% in December 2025 and was lowest at 21% in June 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among skill saw brands in New Zealand peaked at 13% in August 2026 and was lowest at 7.1% in January 2026.
- Across the 12 months ending September 2026, DeWalt rose from 3rd to 2nd among skill saw brands in New Zealand.
- Across the 12 months ending September 2026, Ryobi fell from 2nd to 3rd among skill saw brands in New Zealand.
- Across the 12 months ending September 2026, Makita held steady: its share of searches among skill saw brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand skill saw brands in September 2026?
4 changes
In September 2026, Makita gained share of searches among skill saw brands in New Zealand, from 36.4% to 39.1%.
In September 2026, Ryobi gained share of searches among skill saw brands in New Zealand, from 23.2% to 25.6%.
In September 2026, Milwaukee lost share of searches among skill saw brands in New Zealand, from 13% to 9.6%.
In September 2026, DeWalt lost share of searches among skill saw brands in New Zealand, from 27.4% to 25.7%.
Compare popularity between leading brands
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