Brandwave

How popular isMakita?

In September 2026, people searched for Makita by name about 26,500 times in New Zealand, an 11.7% increase from the previous year. These searches made up 18.3% of all New Zealand cordless blower brand searches, placing Makita fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about cordless blower brands, Makita appeared in four of the five answers and was the most recommended of the four.

Search and AI answers in September 2026

Makita is the fourth most searched of 4 competitors and the most recommended in AI answers.

  1. RyobiShare of searches 29.3%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  2. DeWaltShare of searches 28.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. StihlShare of searches 24%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
  4. MakitaShare of searches 18.3%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top cordless blower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Makita is the most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Makita1st
  2. Stihl2nd
  3. Ryobi3rd
  4. DeWalt4th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Makita4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • DeWalt3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers

See every answer about cordless blower brands

5 answers

  • Asked ChatGPT

    “Which cordless blower brand should I buy in New Zealand?”

    1. 1Makita
    2. 2Ryobi
    3. 3DeWalt

  • Asked ChatGPT

    “What are the best cordless blower brands in New Zealand?”

    1. 1Makita
    2. 2Stihl
    3. 3Ryobi
    4. 4DeWalt

  • Asked ChatGPT

    “What's the best cordless blower brand in New Zealand for garden cleanup?”

    1. 1Makita
    2. 2Stihl
    3. 3Ryobi

  • Searched Google, AI Overview

    “leaf blower nz”

    1. 1Stihl
    2. 2Ryobi

  • Searched Google, AI Overview

    “battery blower”

    1. 1Stihl
    2. 2Ryobi
    3. 3Makita
    4. 4DeWalt

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which cordless blower brands compete with Makita?

Makita against cordless blower brands in New Zealand, by month

Share of searches by month for Ryobi, DeWalt, Stihl, Makita. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiDeWaltStihlMakita
Oct 202528.9%25.3%28.8%17%
Nov 202532.2%25.5%28.8%13.5%
Dec 202535.3%21%29.1%14.7%
Jan 202631.4%22.1%30.7%15.8%
Feb 202627.8%24.4%31.4%16.4%
Mar 202630.9%24.9%27.4%16.8%
Apr 202629.2%25.7%27.9%17.2%
May 202624.3%27.8%31%16.9%
Jun 202624.6%32.2%25.8%17.4%
Jul 202625.1%30.4%26.4%18.1%
Aug 202627.1%31.5%24.8%16.6%
Sep 202629.3%28.3%24%18.3%

  1. 1.Ryobi

    29.3%

    Moved from 2nd to 1st. 12.9K estimated branded searches, +19.8% vs prior month. Share +2.2 points.

  2. 2.DeWalt

    28.3%

    Moved from 1st to 2nd. 12.5K estimated branded searches, -0.32% vs prior month. Share -3.2 points.

  3. 3.Stihl

    24%

    Held 3rd. 10.6K estimated branded searches, +7.4% vs prior month. Share -0.8 points.

  4. 4.Makita

    18.3%

    Held 4th. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.8 points.

Compare popularity between Makita and its closest rivals

Every comparison with Makita

60 comparisons

How has branded search demand for Makita changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Makita in New Zealand rose from 23.8K to 26.5K.
  • Across the 12 months ending September 2026, Makita’s share of searches among cordless blower brands in New Zealand increased from 17% to 18.3%.
  • Across the 12 months ending September 2026, Makita’s share of searches among cordless blower brands in New Zealand peaked at 18.3% in September 2026 and was lowest at 13.5% in November 2025.

How did search popularity change for New Zealand cordless blower brands in September 2026?

4 changes

  1. In September 2026, Ryobi overtook DeWalt to become the leader among cordless blower brands in New Zealand, with 29.3% of the searches.

  2. In September 2026, Makita gained share of searches among cordless blower brands in New Zealand, from 16.6% to 18.3%.

  3. In September 2026, DeWalt lost share of searches among cordless blower brands in New Zealand, from 31.5% to 28.3%.

  4. In September 2026, Stihl lost share of searches among cordless blower brands in New Zealand, from 24.8% to 24%.

How are Makita’s branded searches counted?

22 search terms

Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • makita
  • makita battery
  • makita blower
  • makita chainsaw
  • makita chop saw
  • makita drill
  • makita edger
  • makita hedge cutter
  • makita impact wrench
  • makita lawn mower
  • makita led light
  • makita mower
  • makita mowers
  • makita multi tool
  • makita planer
  • makita router
  • makita sander
  • makita skill saw
  • makita tool
  • makita track saw
  • makita trimmers
  • makita work light

Do you work for Makita? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Makita compete?

Makita is ranked in 75 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Chainsaw and outdoor power brands3rd of 817.6%Show ranking
Power tool brands1st of 928.3%Show ranking
Cordless chainsaw brands1st of 626.4%Show ranking
Leaf blower brands1st of 726.9%Show ranking
Stone saw brands1st of 632.9%Show ranking
Cut off saw brands1st of 733.9%Show ranking
Orbital sander brands1st of 634.1%Show ranking
Biscuit joiner brands1st of 634.2%Show ranking
Cordless roofing nailer brands1st of 635.4%Show ranking
Hot glue gun brands1st of 735.4%Show ranking
Staple gun brands1st of 636.1%Show ranking
Saw stand brands1st of 536.3%Show ranking
Cordless stapler brands1st of 436.3%Show ranking
Skill saw brands1st of 436.3%Show ranking
Hand sander brands1st of 637.3%Show ranking
Tile cutter brands1st of 638.5%Show ranking
Palm sander brands1st of 638.9%Show ranking
Pruning saw brands1st of 839%Show ranking
Earth auger brands1st of 835.8%Show ranking
Air blower brands2nd of 623.1%Show ranking
Impact wrench brands1st of 540.7%Show ranking
Cordless screwdriver brands1st of 540.7%Show ranking
Cordless angle grinder brands1st of 540.7%Show ranking
Cordless sander brands1st of 440.7%Show ranking
Drop saw brands1st of 440.7%Show ranking
Power drill brands1st of 440.7%Show ranking
Drywall sander brands1st of 740.9%Show ranking
Cordless blower brands4th of 418.3%Shown above
Lawn mower brands5th of 102.9%Show ranking
SDS drill brands1st of 541.5%Show ranking
Tire inflator brands1st of 441.6%Show ranking
Hedge cutter brands4th of 418.9%Show ranking
Dust extractor brands1st of 843.2%Show ranking
Power screwdriver brands3rd of 519.4%Show ranking
Air nailer brands1st of 844.6%Show ranking
Panel saw brands1st of 645.2%Show ranking
Cordless Sawzall brands3rd of 520.2%Show ranking
Pipe cutter brands1st of 745.5%Show ranking
Compound miter saw brands3rd of 620.3%Show ranking
Cable cutter brands1st of 446%Show ranking
SDS Max brands1st of 546.5%Show ranking
Tool belt brands1st of 846.8%Show ranking
Tool bag brands1st of 647.2%Show ranking
Toolbox brands1st of 647.3%Show ranking
Grass trimmer brands3rd of 821.3%Show ranking
Laser level brands1st of 548.2%Show ranking
Chasing machine brands1st of 648.2%Show ranking
Die grinder bits brands1st of 548.4%Show ranking
Cordless buffer brands1st of 448.6%Show ranking
Caulking gun brands1st of 648.7%Show ranking
Grinder blades brands1st of 648.8%Show ranking
Keyless chuck brands1st of 648.9%Show ranking
Pop rivet gun brands1st of 448.9%Show ranking
Breaker hammer brands1st of 448.9%Show ranking
Cordless planer brands1st of 348.9%Show ranking
Right angle drill brands1st of 348.9%Show ranking
Variable speed grinder brands1st of 348.9%Show ranking
Chuck key brands1st of 555.1%Show ranking
Edger brands2nd of 721.8%Show ranking
Wall chaser machine brands1st of 450%Show ranking
Garden tool brands1st of 1329.1%Show ranking
Chain mortiser brands1st of 549.3%Show ranking
Demolition hammer brands1st of 353.1%Show ranking
Router collet brands1st of 453.1%Show ranking
Reciprocating saw brands2nd of 624.9%Show ranking
LED work light brands4th of 40.41%Show ranking
Belt sander brands2nd of 525.5%Show ranking
Hand planer brands1st of 649.6%Show ranking
Roto hammer brands1st of 469.6%Show ranking
Brush cutter brands2nd of 632.4%Show ranking
Plate compactor brands1st of 858.6%Show ranking
Post hole digger brands1st of 357.9%Show ranking
Push mower brands1st of 838.8%Show ranking
Walk behind mower brands1st of 539.5%Show ranking
Lawn edger brands6th of 80.51%Show ranking
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