Power drill brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched power drill brand in New Zealand, accounting for 38.5% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Makita and Ryobi showed up in every answer. Makita was recommended most often, coming first in every response.
MakitaShare of searches 38.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
RyobiShare of searches 27.9%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
DeWaltShare of searches 21.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
MilwaukeeShare of searches 12.5%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top power drill brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Makita and Ryobi appeared every time. Makita was recommended most often, coming first in every answer. DeWalt was second, and Ryobi was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about power drill brands
4 answers
Asked ChatGPT
“Which power drill brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best power drill brands in New Zealand?”
Asked ChatGPT
“What's the best power drill brand in New Zealand for home repairs?”
Searched Google, AI Overview
“cordless drill nz”
Searched Google, AI Overview
“drill brand”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which power drill brands do people search for most?
This chart shows how often people search Google for each power drill brand by name. Each line represents a brand's share of searches for all four power drill brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Ryobi, DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Milwaukee |
|---|---|---|---|---|
| Oct 2025 | 39.2% | 27.8% | 21.6% | 11.3% |
| Nov 2025 | 31.5% | 33.5% | 24.8% | 10.1% |
| Dec 2025 | 34.3% | 36.6% | 19.5% | 9.6% |
| Jan 2026 | 37.3% | 32.9% | 20.9% | 8.8% |
| Feb 2026 | 38.7% | 27.9% | 22.3% | 11.1% |
| Mar 2026 | 35.9% | 31.7% | 21.5% | 10.9% |
| Apr 2026 | 39% | 28.2% | 21.8% | 11% |
| May 2026 | 40% | 23.1% | 22.7% | 14.2% |
| Jun 2026 | 37.9% | 21.9% | 26.3% | 13.9% |
| Jul 2026 | 39.8% | 23.4% | 23% | 13.8% |
| Aug 2026 | 35% | 24.8% | 23% | 17.2% |
| Sep 2026 | 38.5% | 27.9% | 21.1% | 12.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.5% | 9.1K | +19.7% | +3.5 points | |
| 2, held 2nd | 27.9% | 6.6K | +22.2% | +3.1 points | |
| 3, held 3rd | 21.1% | 5K | 0% | -1.8 points | |
| 4, held 4th | 12.5% | 3K | -21.3% | -4.8 points |
1.
Makita38.5%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +3.5 points.
2.
Ryobi27.9%
Held 2nd. 6.6K estimated branded searches, +22.2% vs prior month. Share +3.1 points.
3.
DeWalt21.1%
Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.8 points.
12.5%
Held 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4.8 points.
Which brand is most popular in search among power drill brands in New Zealand?
4 brands
In September 2026, Makita was the most searched among power drill brands in New Zealand, with an estimated 9.1K branded searches, 38.5% of all searches for the four we track. Ryobi is in 2nd place, 10.6 percentage points behind at 27.9%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 39.2% → 38.5% | 40%May 2026 | 31.5%Nov 2025 | 1st |
| Ryobi | 27.8% → 27.9% | 36.6%Dec 2025 | 21.9%Jun 2026 | 2nd |
| DeWalt | 21.6% → 21.1% | 26.3%Jun 2026 | 19.5%Dec 2025 | 3rd |
| Milwaukee | 11.3% → 12.5% | 17.2%Aug 2026 | 8.8%Jan 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among power drill brands in New Zealand decreased from 39.2% to 38.5%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power drill brands in New Zealand decreased from 21.6% to 21.1%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among power drill brands in New Zealand increased from 11.3% to 12.5%.
- Across the 12 months ending September 2026, Makita’s share of searches among power drill brands in New Zealand peaked at 40% in May 2026 and was lowest at 31.5% in November 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among power drill brands in New Zealand peaked at 36.6% in December 2025 and was lowest at 21.9% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among power drill brands in New Zealand peaked at 26.3% in June 2026 and was lowest at 19.5% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among power drill brands in New Zealand peaked at 17.2% in August 2026 and was lowest at 8.8% in January 2026.
- Across the 12 months ending September 2026, Ryobi held steady: its share of searches among power drill brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand power drill brands in September 2026?
4 changes
In September 2026, Makita gained share of searches among power drill brands in New Zealand, from 35% to 38.5%.
In September 2026, Ryobi gained share of searches among power drill brands in New Zealand, from 24.8% to 27.9%.
In September 2026, Milwaukee lost share of searches among power drill brands in New Zealand, from 17.2% to 12.5%.
In September 2026, DeWalt lost share of searches among power drill brands in New Zealand, from 23% to 21.1%.
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