Cordless planer brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched cordless planer brand in New Zealand, accounting for 53.5% of all searches among the three brands we track. When we checked with ChatGPT and Google AI Overviews, Makita, DeWalt and Milwaukee showed up in every answer. Makita was recommended most often, coming first in every response.
Follow cordless planer brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cordless planer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Makita, DeWalt and Milwaukee appeared every time. Makita was recommended most often, coming first in every answer. DeWalt was second, and Milwaukee was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about cordless planer brands
4 answers
Asked ChatGPT
“Which cordless planer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cordless planer brands in New Zealand?”
Asked ChatGPT
“What's the best cordless planer brand in New Zealand for a smooth finish?”
Searched Google, AI Overview
“best cordless planer”
Searched Google, AI Overview
“cordless planer brands nz”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which cordless planer brands do people search for most?
This chart shows how often people search Google for each cordless planer brand by name. Each line represents a brand's share of searches for all three cordless planer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee |
|---|---|---|---|
| Oct 2025 | 54.4% | 31% | 14.6% |
| Nov 2025 | 47.5% | 38.1% | 14.4% |
| Dec 2025 | 54.2% | 31.6% | 14.3% |
| Jan 2026 | 55.6% | 32% | 12.4% |
| Feb 2026 | 53.7% | 32% | 14.3% |
| Mar 2026 | 52.8% | 32.4% | 14.8% |
| Apr 2026 | 54% | 31.7% | 14.3% |
| May 2026 | 51.8% | 31.1% | 17.1% |
| Jun 2026 | 48.7% | 35.1% | 16.3% |
| Jul 2026 | 52.2% | 31% | 16.8% |
| Aug 2026 | 46.4% | 32.7% | 20.9% |
| Sep 2026 | 53.5% | 30.6% | 15.8% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.5% | 10K | +20% | +7.2 points | |
| 2, held 2nd | 30.6% | 5.7K | -2.7% | -2.1 points | |
| 3, held 3rd | 15.8% | 3K | -21.3% | -5.1 points |
Which brand is most popular in search among cordless planer brands in New Zealand?
3 brands
In September 2026, Makita was the most searched among cordless planer brands in New Zealand, with an estimated 10K branded searches, 53.5% of all searches for the three we track. DeWalt is in 2nd place, 22.9 percentage points behind at 30.6%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
 Makita | 54.4% → 53.5% | 55.6%Jan 2026 | 46.4%Aug 2026 | 1st |
 DeWalt | 31% → 30.6% | 38.1%Nov 2025 | 30.6%Sep 2026 | 2nd |
 Milwaukee | 14.6% → 15.8% | 20.9%Aug 2026 | 12.4%Jan 2026 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among cordless planer brands in New Zealand decreased from 54.4% to 53.5%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among cordless planer brands in New Zealand increased from 14.6% to 15.8%.
- Across the 12 months ending September 2026, Makita’s share of searches among cordless planer brands in New Zealand peaked at 55.6% in January 2026 and was lowest at 46.4% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cordless planer brands in New Zealand peaked at 38.1% in November 2025 and was lowest at 30.6% in September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among cordless planer brands in New Zealand peaked at 20.9% in August 2026 and was lowest at 12.4% in January 2026.
- Across the 12 months ending September 2026, DeWalt held steady: its share of searches among cordless planer brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand cordless planer brands in September 2026?
3 changes
In September 2026, Makita gained share of searches among cordless planer brands in New Zealand, from 46.4% to 53.5%.
In September 2026, Milwaukee lost share of searches among cordless planer brands in New Zealand, from 20.9% to 15.8%.
In September 2026, DeWalt lost share of searches among cordless planer brands in New Zealand, from 32.7% to 30.6%.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.