Chain mortiser brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched chain mortiser brand in New Zealand, accounting for 40.8% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Makita and Mafell showed up in every answer. Makita was recommended most often, coming first in three out of five responses.
MakitaShare of searches 40.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
RyobiShare of searches 34.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- FestoolShare of searches 12.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
MilwaukeeShare of searches 12.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
MafellShare of searches 0.17%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
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Top chain mortiser brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Makita and Mafell appeared every time. Makita was recommended most often, coming first in three out of five answers. Mafell was second, and Festool was third. Ryobi, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Mafell5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Festool1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about chain mortiser brands
5 answers
Asked ChatGPT
“Which chain mortiser brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best chain mortiser brands in New Zealand?”
Asked ChatGPT
“What's the best chain mortiser brand in New Zealand for timber joinery work?”
Searched Google, AI Overview
“best chain mortiser”
Searched Google, AI Overview
“chain mortiser brands”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which chain mortiser brands do people search for most?
This chart shows how often people search Google for each chain mortiser brand by name. Each line represents a brand's share of searches for all five chain mortiser brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Ryobi, Festool, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | Festool | Milwaukee | Mafell |
|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 34.2% | 11.3% | 11.2% | 0.15% |
| Nov 2025 | 37% | 43.5% | 8.6% | 10.7% | 0.22% |
| Dec 2025 | 37.6% | 45.2% | 7.4% | 9.6% | 0.14% |
| Jan 2026 | 41.9% | 40.4% | 8.6% | 9% | 0.15% |
| Feb 2026 | 42.9% | 35.1% | 10.7% | 11.2% | 0.16% |
| Mar 2026 | 39.7% | 37.7% | 11.3% | 11% | 0.24% |
| Apr 2026 | 44.2% | 34.8% | 9.6% | 11.2% | 0.21% |
| May 2026 | 44.4% | 29.2% | 11.8% | 14.2% | 0.37% |
| Jun 2026 | 42.6% | 30.1% | 12.9% | 14.2% | 0.26% |
| Jul 2026 | 43.9% | 29.3% | 13.1% | 13.6% | 0.11% |
| Aug 2026 | 38.9% | 32.7% | 10.7% | 17.5% | 0.14% |
| Sep 2026 | 40.8% | 34.1% | 12.7% | 12.3% | 0.17% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.8% | 9.8K | +18% | +1.9 points | |
| 2, held 2nd | 34.1% | 8.2K | +17.1% | +1.4 points | |
| 3, moved from 4th to 3rd | 12.7% | 3K | +33.2% | +2 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 12.3% | 3K | -21.3% | -5.3 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.17% | 40 | +33.3% | 0 points |
1.
Makita40.8%
Held 1st. 9.8K estimated branded searches, +18% vs prior month. Share +1.9 points.
2.
Ryobi34.1%
Held 2nd. 8.2K estimated branded searches, +17.1% vs prior month. Share +1.4 points.
3.Festool
12.7%
Moved from 4th to 3rd. 3K estimated branded searches, +33.2% vs prior month. Share +2 points.
12.3%
Moved from 3rd to 4th. 3K estimated branded searches, -21.3% vs prior month. Share -5.3 points.
5.
Mafell0.17%
Held 5th. 40 estimated branded searches, +33.3% vs prior month. Share 0 points.
Which brand is most popular in search among chain mortiser brands in New Zealand?
5 brands
In September 2026, Makita was the most searched among chain mortiser brands in New Zealand, with an estimated 9.8K branded searches, 40.8% of all searches for the five we track. Ryobi is in 2nd place, 6.7 percentage points behind at 34.1%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 43.2% → 40.8% | 44.4%May 2026 | 37%Nov 2025 | 1st |
| Ryobi | 34.2% → 34.1% | 45.2%Dec 2025 | 29.2%May 2026 | 2nd |
| Festool | 11.3% → 12.7% | 13.1%Jul 2026 | 7.4%Dec 2025 | 3rd |
| Milwaukee | 11.2% → 12.3% | 17.5%Aug 2026 | 9%Jan 2026 | 4th |
| Mafell | 0.15% → 0.17% | 0.37%May 2026 | 0.11%Jul 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among chain mortiser brands in New Zealand decreased from 43.2% to 40.8%.
- Across the 12 months ending September 2026, Festool’s share of searches among chain mortiser brands in New Zealand increased from 11.3% to 12.7%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among chain mortiser brands in New Zealand increased from 11.2% to 12.3%.
- Across the 12 months ending September 2026, Makita’s share of searches among chain mortiser brands in New Zealand peaked at 44.4% in May 2026 and was lowest at 37% in November 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among chain mortiser brands in New Zealand peaked at 45.2% in December 2025 and was lowest at 29.2% in May 2026.
- Across the 12 months ending September 2026, Festool’s share of searches among chain mortiser brands in New Zealand peaked at 13.1% in July 2026 and was lowest at 7.4% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among chain mortiser brands in New Zealand peaked at 17.5% in August 2026 and was lowest at 9% in January 2026.
- Across the 12 months ending September 2026, Ryobi and Mafell held steady: their share of searches among chain mortiser brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand chain mortiser brands in September 2026?
5 changes
In September 2026, Festool overtook Milwaukee to rank 3rd among chain mortiser brands in New Zealand, with 12.7% of the searches.
In September 2026, Makita gained share of searches among chain mortiser brands in New Zealand, from 38.9% to 40.8%.
In September 2026, Ryobi gained share of searches among chain mortiser brands in New Zealand, from 32.7% to 34.1%.
In September 2026, Milwaukee lost share of searches among chain mortiser brands in New Zealand, from 17.5% to 12.3%.
Estimated monthly branded searches for Mafell in New Zealand rose 33.3% over 12 measured months, from 30 to 40 in September 2026.
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