Breaker hammer brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched breaker hammer brand in New Zealand, accounting for 53.4% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Makita showed up in every answer. Makita was recommended most often, coming first in two out of four responses.
MakitaShare of searches 53.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
DeWaltShare of searches 29.3%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
MilwaukeeShare of searches 17.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
BoschShare of searches 0%Mentioned in 3 of 4 AI answersPlace in AI recommendations 2nd
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Top breaker hammer brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Makita appeared every time. Makita was recommended most often, coming first in two out of four answers. Bosch was second, and DeWalt was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about breaker hammer brands
4 answers
Asked ChatGPT
“Which breaker hammer brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best breaker hammer brands in New Zealand?”
Asked ChatGPT
“What's the best breaker hammer brand in New Zealand for demolition work?”
Searched Google, AI Overview
“electric demolition hammer”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“hammer drill nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 20, 2026.
Which breaker hammer brands do people search for most?
This chart shows how often people search Google for each breaker hammer brand by name. Each line represents a brand's share of searches for all four breaker hammer brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Bosch |
|---|---|---|---|---|
| Oct 2025 | 54.3% | 29.9% | 15.7% | 0% |
| Nov 2025 | 47.3% | 37.4% | 15.3% | 0.06% |
| Dec 2025 | 54.1% | 30.7% | 15.2% | 0% |
| Jan 2026 | 55.7% | 31.2% | 13.2% | 0% |
| Feb 2026 | 53.6% | 31% | 15.4% | 0% |
| Mar 2026 | 52.6% | 31.5% | 15.9% | 0.07% |
| Apr 2026 | 54.2% | 30.4% | 15.3% | 0.07% |
| May 2026 | 52% | 29.5% | 18.5% | 0% |
| Jun 2026 | 48.5% | 33.7% | 17.8% | 0% |
| Jul 2026 | 52% | 30% | 18% | 0% |
| Aug 2026 | 46.5% | 30.5% | 22.9% | 0.06% |
| Sep 2026 | 53.4% | 29.3% | 17.3% | 0% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 53.4% | 9.1K | +19.7% | +6.9 points | |
| 2, held 2nd | 29.3% | 5K | 0% | -1.2 points | |
| 3, held 3rd | 17.3% | 3K | -21.3% | -5.6 points | |
| 4, held 4th | 0% | 0 | -100% | -0.1 points |
1.
Makita53.4%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +6.9 points.
2.
DeWalt29.3%
Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1.2 points.
17.3%
Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -5.6 points.
4.
Bosch0%
Held 4th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.
Which brand is most popular in search among breaker hammer brands in New Zealand?
4 brands
In September 2026, Makita was the most searched among breaker hammer brands in New Zealand, with an estimated 9.1K branded searches, 53.4% of all searches for the four we track. DeWalt is in 2nd place, 24.1 percentage points behind at 29.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 54.3% → 53.4% | 55.7%Jan 2026 | 46.5%Aug 2026 | 1st |
| DeWalt | 29.9% → 29.3% | 37.4%Nov 2025 | 29.3%Sep 2026 | 2nd |
| Milwaukee | 15.7% → 17.3% | 22.9%Aug 2026 | 13.2%Jan 2026 | 3rd |
| Bosch | 0% | 0.07%Apr 2026 | 0%Oct 2025 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among breaker hammer brands in New Zealand decreased from 54.3% to 53.4%.
- Across the 12 months ending September 2026, DeWalt’s share of searches among breaker hammer brands in New Zealand decreased from 29.9% to 29.3%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among breaker hammer brands in New Zealand increased from 15.7% to 17.3%.
- Across the 12 months ending September 2026, Makita’s share of searches among breaker hammer brands in New Zealand peaked at 55.7% in January 2026 and was lowest at 46.5% in August 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among breaker hammer brands in New Zealand peaked at 37.4% in November 2025 and was lowest at 29.3% in September 2026.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among breaker hammer brands in New Zealand peaked at 22.9% in August 2026 and was lowest at 13.2% in January 2026.
- Across the 12 months ending September 2026, Bosch held steady: its share of searches among breaker hammer brands in New Zealand moved less than 0.5 percentage points.
How did search popularity change for New Zealand breaker hammer brands in September 2026?
3 changes
In September 2026, Makita gained share of searches among breaker hammer brands in New Zealand, from 46.5% to 53.4%.
In September 2026, Milwaukee lost share of searches among breaker hammer brands in New Zealand, from 22.9% to 17.3%.
In September 2026, DeWalt lost share of searches among breaker hammer brands in New Zealand, from 30.5% to 29.3%.
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