Brandwave

How popular isMakita?

In September 2026, people searched for Makita by name about 26,500 times in New Zealand, an 11.7% increase from the previous year. These searches made up 39% of all New Zealand push mower brand searches, placing Makita first out of eight brands. When we asked both ChatGPT and Google AI Overviews about push mower brands, Makita appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Makita is the most searched of 8 competitors and the third most recommended in AI answers.

  1. MakitaShare of searches 39%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. HusqvarnaShare of searches 34.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. John DeereShare of searches 17.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. MasportShare of searches 4.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. Honda Power EquipmentShare of searches 3.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 4th

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Top push mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Makita is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Masport1st
  2. Victa2nd
  3. Makita3rd
  4. Honda Power Equipment4th
  5. Husqvarna–
  6. John Deere–
  7. Greenworks–
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about push mower brands

5 answers

  • Asked ChatGPT

    “Which push mower brand should I buy in New Zealand?”

    1. 1Masport
    2. 2Victa
    3. 3Makita
    4. 4Honda Power Equipment

  • Asked ChatGPT

    “What are the best push mower brands in New Zealand?”

    1. 1Victa
    2. 2Masport
    3. 3Makita

  • Asked ChatGPT

    “What's the best push mower brand in New Zealand for a small lawn?”

    1. 1Makita
    2. 2Masport
    3. 3Victa

  • Searched Google, AI Overview

    “push mower nz”

    1. Searched Google, AI Overview

      “mower for small lawn”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which push mower brands compete with Makita?

      Makita against push mower brands in New Zealand, by month

      Share of searches by month for Makita, Husqvarna, John Deere, Masport, Honda Power Equipment. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMakitaHusqvarnaJohn DeereMasportHonda Power EquipmentVictaGreenworksMilwaukee
      Oct 202527.8%43.4%19.3%4.2%4.1%1.2%0.04%0%
      Nov 202527.5%42.9%18.4%5.4%4.4%1.3%0%0.04%
      Dec 202530.4%39.5%20.9%4.1%4%1.1%0.05%0%
      Jan 202631.6%41%17.9%4.2%3.8%1.5%0%0.05%
      Feb 202631.6%41.5%17.1%3.4%5%1.3%0%0%
      Mar 202632.2%41.1%17.8%4.3%3.6%0.93%0.05%0.05%
      Apr 202632.6%41.5%17.4%4.3%3%1.1%0%0.05%
      May 202633.1%41.4%18%3.6%3%0.75%0.05%0.05%
      Jun 202635.7%37.6%19.1%3.9%3.1%0.6%0%0.05%
      Jul 202637.8%38.5%16.9%3.4%2.9%0.51%0.06%0%
      Aug 202636.1%36.6%19%3.9%3.2%1%0.05%0.05%
      Sep 202639%34.6%17.3%4.2%3.7%1.1%0.05%0%

      1. 1.Makita

        39%

        Moved from 2nd to 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.9 points.

      2. 2.Husqvarna

        34.6%

        Moved from 1st to 2nd. 7.2K estimated branded searches, +7.3% vs prior month. Share -2 points.

      3. 3.John Deere

        17.3%

        Held 3rd. 3.6K estimated branded searches, +3.2% vs prior month. Share -1.7 points.

      4. 4.Masport

        4.2%

        Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +0.3 points.

      5. 5.Honda Power Equipment

        3.7%

        Held 5th. 770 estimated branded searches, +32.8% vs prior month. Share +0.5 points.

      6. 6.Victa

        1.1%

        Held 6th. 220 estimated branded searches, +15.8% vs prior month. Share 0 points.

      7. 7.Greenworks

        0.05%

        Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

      8. 8.Milwaukee

        0%

        Held 8th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

      Compare popularity between Makita and its closest rivals

      Every comparison with Makita

      60 comparisons

      How has branded search demand for Makita changed in New Zealand over the last 12 months?

      4 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Makita in New Zealand rose from 23.8K to 26.5K.
      • Across the 12 months ending September 2026, Makita’s share of searches among push mower brands in New Zealand increased from 27.8% to 39%.
      • Across the 12 months ending September 2026, Makita’s share of searches among push mower brands in New Zealand peaked at 39% in September 2026 and was lowest at 27.5% in November 2025.
      • Across the 12 months ending September 2026, Makita rose from 2nd to 1st among push mower brands in New Zealand.

      How did search popularity change for New Zealand push mower brands in September 2026?

      6 changes

      1. In September 2026, Makita overtook Husqvarna to become the leader among push mower brands in New Zealand, with 39% of the searches.

      2. In September 2026, Honda Power Equipment gained share of searches among push mower brands in New Zealand, from 3.2% to 3.7%.

      3. In September 2026, Husqvarna lost share of searches among push mower brands in New Zealand, from 36.6% to 34.6%.

      4. In September 2026, John Deere lost share of searches among push mower brands in New Zealand, from 19% to 17.3%.

      5. Estimated monthly branded searches for Victa in New Zealand fell 24.1% over 12 measured months, from 290 to 220 in September 2026.

      6. Estimated monthly branded searches for Masport in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

      How are Makita’s branded searches counted?

      22 search terms

      Brandwave collects information about searches that people make online using Makita’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • makita
      • makita battery
      • makita blower
      • makita chainsaw
      • makita chop saw
      • makita drill
      • makita edger
      • makita hedge cutter
      • makita impact wrench
      • makita lawn mower
      • makita led light
      • makita mower
      • makita mowers
      • makita multi tool
      • makita planer
      • makita router
      • makita sander
      • makita skill saw
      • makita tool
      • makita track saw
      • makita trimmers
      • makita work light

      Do you work for Makita? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Makita compete?

      Makita is ranked in 84 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Chainsaw and outdoor power brands3rd of 817.6%Show ranking
      Power tool brands1st of 928.7%Show ranking
      Cordless chainsaw brands3rd of 619.5%Show ranking
      Leaf blower brands2nd of 720.8%Show ranking
      Lawn mower brands5th of 102.9%Show ranking
      Stone saw brands1st of 629.4%Show ranking
      Cut off saw brands1st of 730.5%Show ranking
      Chuck key brands1st of 555.1%Show ranking
      Garden tool brands1st of 1329.1%Show ranking
      Air blower brands1st of 629.8%Show ranking
      Edger brands1st of 723.2%Show ranking
      Cordless blower brands3rd of 424.1%Show ranking
      Grass trimmer brands3rd of 824.3%Show ranking
      Pruning saw brands1st of 837.1%Show ranking
      Hedge cutter brands3rd of 425.2%Show ranking
      Saw stand brands1st of 539%Show ranking
      Skill saw brands1st of 439.1%Show ranking
      Drop saw brands1st of 439.6%Show ranking
      Hand sander brands1st of 632.9%Show ranking
      Orbital sander brands1st of 633.2%Show ranking
      Palm sander brands1st of 635.3%Show ranking
      Earth auger brands1st of 829.2%Show ranking
      Biscuit joiner brands1st of 633%Show ranking
      Reciprocating saw brands1st of 629.7%Show ranking
      Compound miter saw brands1st of 630.1%Show ranking
      Cordless roofing nailer brands1st of 634.8%Show ranking
      Cordless sander brands1st of 438.2%Show ranking
      Power screwdriver brands2nd of 531.2%Show ranking
      Drywall sander brands1st of 738.5%Show ranking
      Impact wrench brands1st of 537.9%Show ranking
      Panel saw brands1st of 646.3%Show ranking
      Hot glue gun brands1st of 735.2%Show ranking
      Cordless angle grinder brands1st of 536.2%Show ranking
      Staple gun brands1st of 636.6%Show ranking
      Cordless screwdriver brands1st of 537.1%Show ranking
      Brushless drill brands1st of 437.1%Show ranking
      Cable stapler brands1st of 437.1%Show ranking
      Combi drill brands1st of 437.1%Show ranking
      Cordless grease gun brands1st of 437.1%Show ranking
      Cordless stapler brands1st of 437.1%Show ranking
      Drill driver brands1st of 437.1%Show ranking
      Narrow crown stapler brands1st of 437.1%Show ranking
      Belt sander brands1st of 533.3%Show ranking
      Chain mortiser brands1st of 540.8%Show ranking
      SDS drill brands1st of 538.4%Show ranking
      Power drill brands1st of 438.5%Show ranking
      Tire inflator brands1st of 438.5%Show ranking
      Cordless Sawzall brands1st of 534.4%Show ranking
      Cordless chop saw brands1st of 352.5%Show ranking
      Portable band saw brands1st of 352.5%Show ranking
      Dust extractor brands1st of 841.3%Show ranking
      Tile cutter brands1st of 642.2%Show ranking
      Push mower brands1st of 839%Shown above
      Air nailer brands1st of 844.1%Show ranking
      Walk behind mower brands1st of 539.5%Show ranking
      Hand planer brands1st of 644.1%Show ranking
      Pipe cutter brands1st of 746.1%Show ranking
      Cable cutter brands1st of 447.2%Show ranking
      Laser level brands1st of 547.4%Show ranking
      SDS Max brands1st of 548%Show ranking
      Tool belt brands1st of 848.6%Show ranking
      Cordless planer brands1st of 353.5%Show ranking
      Tool bag brands1st of 649.5%Show ranking
      Toolbox brands1st of 649.8%Show ranking
      Die grinder bits brands1st of 550.4%Show ranking
      Plate compactor brands1st of 845.6%Show ranking
      Grinder blades brands1st of 651.4%Show ranking
      Variable speed grinder brands1st of 351.6%Show ranking
      Lawn edger brands6th of 80.51%Show ranking
      Post hole digger brands2nd of 346.2%Show ranking
      Chasing machine brands1st of 652.4%Show ranking
      Cordless buffer brands1st of 452.5%Show ranking
      Caulking gun brands1st of 652.9%Show ranking
      Keyless chuck brands1st of 653.2%Show ranking
      Pop rivet gun brands1st of 453.4%Show ranking
      Roto hammer brands1st of 453.4%Show ranking
      Breaker hammer brands1st of 453.4%Show ranking
      Chipping hammer brands1st of 453.4%Show ranking
      Right angle drill brands1st of 353.4%Show ranking
      Wall chaser machine brands1st of 456.7%Show ranking
      LED work light brands4th of 40.84%Show ranking
      Router collet brands1st of 463.2%Show ranking
      Brush cutter brands1st of 552.9%Show ranking
      Demolition hammer brands1st of 364.5%Show ranking
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