Cable stapler brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched cable stapler brand in New Zealand, accounting for 37.1% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Milwaukee showed up in every answer. Milwaukee was recommended most often, coming first in all three responses that gave a list.
MakitaShare of searches 37.1%Mentioned in 1 of 5 AI answersPlace in AI recommendations 3rd
RyobiShare of searches 30.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
DeWaltShare of searches 20.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
MilwaukeeShare of searches 12%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
Follow cable stapler brands and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top cable stapler brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, Milwaukee appeared every time. Milwaukee was recommended most often, coming first in all three answers that gave a list. DeWalt was second, and Makita was third. Ryobi, which ranked second in searches, was not mentioned at all.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about cable stapler brands
5 answers
Asked ChatGPT
“Which cable stapler brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best cable stapler brands in New Zealand?”
Asked ChatGPT
“What's the best cable stapler brand in New Zealand for cable fastening?”
Searched Google, AI Overview
“best cable stapler”
Searched Google, AI Overview
“electric cable stapler”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.
Which cable stapler brands do people search for most?
This chart shows how often people search Google for each cable stapler brand by name. Each line represents a brand's share of searches for all four cable stapler brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Ryobi, DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Milwaukee |
|---|---|---|---|---|
| Oct 2025 | 37.8% | 30.4% | 20.8% | 10.9% |
| Nov 2025 | 29.9% | 36.9% | 23.6% | 9.6% |
| Dec 2025 | 32.4% | 40.1% | 18.4% | 9.1% |
| Jan 2026 | 36% | 35.3% | 20.2% | 8.5% |
| Feb 2026 | 37.5% | 30% | 21.7% | 10.8% |
| Mar 2026 | 34.9% | 33.6% | 20.9% | 10.6% |
| Apr 2026 | 37.8% | 30.3% | 21.2% | 10.7% |
| May 2026 | 38.8% | 25.4% | 22% | 13.8% |
| Jun 2026 | 36.3% | 25.2% | 25.2% | 13.3% |
| Jul 2026 | 38.6% | 25.7% | 22.3% | 13.4% |
| Aug 2026 | 33.6% | 27.8% | 22.1% | 16.6% |
| Sep 2026 | 37.1% | 30.5% | 20.4% | 12% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.1% | 9.1K | +19.7% | +3.5 points | |
| 2, held 2nd | 30.5% | 7.5K | +19.1% | +2.7 points | |
| 3, held 3rd | 20.4% | 5K | 0% | -1.7 points | |
| 4, held 4th | 12% | 3K | -21.3% | -4.5 points |
1.
Makita37.1%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +3.5 points.
2.
Ryobi30.5%
Held 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +2.7 points.
3.
DeWalt20.4%
Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.7 points.
12%
Held 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4.5 points.
Which brand is most popular in search among cable stapler brands in New Zealand?
4 brands
In September 2026, Makita was the most searched among cable stapler brands in New Zealand, with an estimated 9.1K branded searches, 37.1% of all searches for the four we track. Ryobi is in 2nd place, 6.6 percentage points behind at 30.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 37.8% → 37.1% | 38.8%May 2026 | 29.9%Nov 2025 | 1st |
| Ryobi | 30.4% → 30.5% | 40.1%Dec 2025 | 25.2%Jun 2026 | 2nd |
| DeWalt | 20.8% → 20.4% | 25.2%Jun 2026 | 18.4%Dec 2025 | 3rd |
| Milwaukee | 10.9% → 12% | 16.6%Aug 2026 | 8.5%Jan 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among cable stapler brands in New Zealand decreased from 37.8% to 37.1%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among cable stapler brands in New Zealand increased from 10.9% to 12%.
- Across the 12 months ending September 2026, Makita’s share of searches among cable stapler brands in New Zealand peaked at 38.8% in May 2026 and was lowest at 29.9% in November 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among cable stapler brands in New Zealand peaked at 40.1% in December 2025 and was lowest at 25.2% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among cable stapler brands in New Zealand peaked at 25.2% in June 2026 and was lowest at 18.4% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among cable stapler brands in New Zealand peaked at 16.6% in August 2026 and was lowest at 8.5% in January 2026.
- Across the 12 months ending September 2026, Ryobi and DeWalt held steady: their share of searches among cable stapler brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand cable stapler brands in September 2026?
4 changes
In September 2026, Makita gained share of searches among cable stapler brands in New Zealand, from 33.6% to 37.1%.
In September 2026, Ryobi gained share of searches among cable stapler brands in New Zealand, from 27.8% to 30.5%.
In September 2026, Milwaukee lost share of searches among cable stapler brands in New Zealand, from 16.6% to 12%.
In September 2026, DeWalt lost share of searches among cable stapler brands in New Zealand, from 22.1% to 20.4%.
Compare popularity between leading brands
See your own brand in this picture
Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.