Brandwave

How popular isVicta?

In September 2026, people searched for Victa by name about 960 times in New Zealand, a 5.9% decrease from the previous year. These searches made up 1.1% of all New Zealand push mower brand searches, placing Victa sixth out of eight brands. When we asked both ChatGPT and Google AI Overviews about push mower brands, Victa appeared in three of the five answers and was the second most recommended of the eight.

Search and AI answers in September 2026

Victa is the sixth most searched of 8 competitors and the second most recommended in AI answers.

  1. MakitaShare of searches 39%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. HusqvarnaShare of searches 34.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. John DeereShare of searches 17.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. MasportShare of searches 4.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  5. VictaShare of searches 1.1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top push mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Victa was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Victa is the second most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Masport1st
  2. Victa2nd
  3. Makita3rd
  4. Honda Power Equipment4th
  5. Husqvarna–
  6. John Deere–
  7. Greenworks–
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about push mower brands

5 answers

  • Asked ChatGPT

    “Which push mower brand should I buy in New Zealand?”

    1. 1Masport
    2. 2Victa
    3. 3Makita
    4. 4Honda Power Equipment

  • Asked ChatGPT

    “What are the best push mower brands in New Zealand?”

    1. 1Victa
    2. 2Masport
    3. 3Makita

  • Asked ChatGPT

    “What's the best push mower brand in New Zealand for a small lawn?”

    1. 1Makita
    2. 2Masport
    3. 3Victa

  • Searched Google, AI Overview

    “push mower nz”

    1. Searched Google, AI Overview

      “mower for small lawn”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Which push mower brands compete with Victa?

      Victa against push mower brands in New Zealand, by month

      Share of searches by month for Makita, Husqvarna, John Deere, Masport, Honda Power Equipment, Victa. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMakitaHusqvarnaJohn DeereMasportHonda Power EquipmentVictaGreenworksMilwaukee
      Oct 202527.8%43.4%19.3%4.2%4.1%1.2%0.04%0%
      Nov 202527.5%42.9%18.4%5.4%4.4%1.3%0%0.04%
      Dec 202530.4%39.5%20.9%4.1%4%1.1%0.05%0%
      Jan 202631.6%41%17.9%4.2%3.8%1.5%0%0.05%
      Feb 202631.6%41.5%17.1%3.4%5%1.3%0%0%
      Mar 202632.2%41.1%17.8%4.3%3.6%0.93%0.05%0.05%
      Apr 202632.6%41.5%17.4%4.3%3%1.1%0%0.05%
      May 202633.1%41.4%18%3.6%3%0.75%0.05%0.05%
      Jun 202635.7%37.6%19.1%3.9%3.1%0.6%0%0.05%
      Jul 202637.8%38.5%16.9%3.4%2.9%0.51%0.06%0%
      Aug 202636.1%36.6%19%3.9%3.2%1%0.05%0.05%
      Sep 202639%34.6%17.3%4.2%3.7%1.1%0.05%0%

      1. 1.Makita

        39%

        Moved from 2nd to 1st. 8.1K estimated branded searches, +22.7% vs prior month. Share +2.9 points.

      2. 2.Husqvarna

        34.6%

        Moved from 1st to 2nd. 7.2K estimated branded searches, +7.3% vs prior month. Share -2 points.

      3. 3.John Deere

        17.3%

        Held 3rd. 3.6K estimated branded searches, +3.2% vs prior month. Share -1.7 points.

      4. 4.Masport

        4.2%

        Held 4th. 880 estimated branded searches, +22.2% vs prior month. Share +0.3 points.

      5. 5.Honda Power Equipment

        3.7%

        Held 5th. 770 estimated branded searches, +32.8% vs prior month. Share +0.5 points.

      6. 6.Victa

        1.1%

        Held 6th. 220 estimated branded searches, +15.8% vs prior month. Share 0 points.

      7. 7.Greenworks

        0.05%

        Held 7th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

      8. 8.Milwaukee

        0%

        Held 8th. 0 estimated branded searches, -100% vs prior month. Share -0.1 points.

      Compare popularity between Victa and its closest rivals

      Every comparison with Victa

      10 comparisons

      How has branded search demand for Victa changed in New Zealand over the last 12 months?

      2 findings
      • Across the 12 months ending September 2026, estimated monthly branded searches for Victa in New Zealand fell from 1K to 960.
      • Across the 12 months ending September 2026, Victa’s share of searches among push mower brands in New Zealand held steady, from 1.2% to 1.1%.

      How did search popularity change for New Zealand push mower brands in September 2026?

      6 changes

      1. In September 2026, Makita overtook Husqvarna to become the leader among push mower brands in New Zealand, with 39% of the searches.

      2. In September 2026, Honda Power Equipment gained share of searches among push mower brands in New Zealand, from 3.2% to 3.7%.

      3. In September 2026, Husqvarna lost share of searches among push mower brands in New Zealand, from 36.6% to 34.6%.

      4. In September 2026, John Deere lost share of searches among push mower brands in New Zealand, from 19% to 17.3%.

      5. Estimated monthly branded searches for Victa in New Zealand fell 24.1% over 12 measured months, from 290 to 220 in September 2026.

      6. Estimated monthly branded searches for Masport in New Zealand fell 12% over 12 measured months, from 1K to 880 in September 2026.

      How are Victa’s branded searches counted?

      6 search terms

      Brandwave collects information about searches that people make online using Victa’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • victa
      • victa chainsaw
      • victa lawnmower
      • victa mower
      • victa mulch master
      • victa mustang

      Do you work for Victa? To request corrections or removal please contact us via our support page and we will be happy to assist.

      How the Brand Demand Index is measured

      Where does Victa compete?

      Victa is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
      Competitor setRankShare of searchesRanking
      Lawn mower brands6th of 102.2%Show ranking
      Push mower brands6th of 81.1%Shown above
      Creator with pink hair and a pink jacket

      Is Victa your brand?

      Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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