Rover vs Victa:Which is more popular by branded search in New Zealand?
In August 2026, Victa had more branded searches than Rover among lawn mower brands in New Zealand. Victa was estimated to have 920 branded searches compared to Rover’s 160, and held a 2.6% Share of Search versus Rover’s 0.44%.
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Which is more popular in search, Rover or Victa?
Compare the lawn mower and outdoor power equipment brands New Zealanders buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Victa, Rover. The figures are in the table below the chart.
View monthly share of search table
| Month | STIHL | Husqvarna | Masport | Cub Cadet | Victa | Rover |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.7% | 37% | 12.7% | 5.4% | 2.6% | 0.61% |
| Nov 2025 | 45.2% | 33.8% | 12.2% | 5.3% | 2.8% | 0.58% |
| Dec 2025 | 47.6% | 33.4% | 10.6% | 5% | 2.6% | 0.68% |
| Jan 2026 | 45.8% | 33.6% | 11.9% | 5.2% | 2.9% | 0.65% |
| Feb 2026 | 44.9% | 34.1% | 12% | 5.8% | 2.6% | 0.66% |
| Mar 2026 | 44.2% | 35.5% | 12.7% | 4.7% | 2.3% | 0.54% |
| Apr 2026 | 44.3% | 34.2% | 14.4% | 4.2% | 2.3% | 0.6% |
| May 2026 | 47.6% | 33.5% | 12.6% | 3.8% | 2% | 0.48% |
| Jun 2026 | 46.1% | 32.9% | 14.6% | 4.3% | 1.7% | 0.39% |
| Jul 2026 | 46.8% | 33.5% | 14.2% | 3.5% | 1.7% | 0.35% |
| Aug 2026 | 46.5% | 31.9% | 14.4% | 4.1% | 2.6% | 0.44% |
| Sep 2026 | — | — | — | — | — | — |
How has the Rover and Victa comparison changed over the last 12 months?
3 findings
- Victa was ahead of Rover in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Rover’s estimated Share of Search among lawn mower brands in New Zealand moved from 0.61% to 0.44%, and its estimated monthly branded searches moved from 300 to 160.
- Across the 11 months ending August 2026, Victa’s estimated Share of Search among lawn mower brands in New Zealand held steady at 2.6%, and its estimated monthly branded searches moved from 1.3K to 920.
How did search popularity change for New Zealand lawn mower brands in August 2026?
2 changes
In August 2026, Victa gained estimated Share of Search among lawn mower brands in New Zealand, from 1.7% to 2.6%.
Estimated monthly branded searches for Rover in New Zealand fell 46.7% over 11 measured months, from 300 to 160 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Rover’s and Victa’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.