Drill driver brands in New Zealand:Which are most popular?
In September 2026, Makita was the most searched drill driver brand in New Zealand, accounting for 37.1% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, Makita, Ryobi and DeWalt showed up in every answer. Makita was recommended most often, coming first in two out of four responses.
MakitaShare of searches 37.1%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
RyobiShare of searches 30.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
DeWaltShare of searches 20.4%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
MilwaukeeShare of searches 12%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
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Top drill driver brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Makita, Ryobi and DeWalt appeared every time. Makita was recommended most often, coming first in two out of four answers. DeWalt was second, and Ryobi was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about drill driver brands
4 answers
Asked ChatGPT
“Which drill driver brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best drill driver brands in New Zealand?”
Asked ChatGPT
“What's the best drill driver brand in New Zealand for home projects?”
Searched Google, AI Overview
“impact drill driver”
Searched Google, AI Overview
“best drill driver”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which drill driver brands do people search for most?
This chart shows how often people search Google for each drill driver brand by name. Each line represents a brand's share of searches for all four drill driver brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Ryobi, DeWalt, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Ryobi | DeWalt | Milwaukee |
|---|---|---|---|---|
| Oct 2025 | 37.8% | 30.4% | 20.8% | 10.9% |
| Nov 2025 | 29.9% | 36.9% | 23.6% | 9.6% |
| Dec 2025 | 32.4% | 40.1% | 18.4% | 9.1% |
| Jan 2026 | 36% | 35.3% | 20.2% | 8.5% |
| Feb 2026 | 37.5% | 30% | 21.7% | 10.8% |
| Mar 2026 | 34.9% | 33.6% | 20.9% | 10.6% |
| Apr 2026 | 37.8% | 30.3% | 21.2% | 10.7% |
| May 2026 | 38.8% | 25.4% | 22% | 13.8% |
| Jun 2026 | 36.3% | 25.2% | 25.2% | 13.3% |
| Jul 2026 | 38.6% | 25.7% | 22.3% | 13.4% |
| Aug 2026 | 33.6% | 27.8% | 22.1% | 16.6% |
| Sep 2026 | 37.1% | 30.5% | 20.4% | 12% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 37.1% | 9.1K | +19.7% | +3.5 points | |
| 2, held 2nd | 30.5% | 7.5K | +19.1% | +2.7 points | |
| 3, held 3rd | 20.4% | 5K | 0% | -1.7 points | |
| 4, held 4th | 12% | 3K | -21.3% | -4.5 points |
1.
Makita37.1%
Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +3.5 points.
2.
Ryobi30.5%
Held 2nd. 7.5K estimated branded searches, +19.1% vs prior month. Share +2.7 points.
3.
DeWalt20.4%
Held 3rd. 5K estimated branded searches, 0% vs prior month. Share -1.7 points.
12%
Held 4th. 3K estimated branded searches, -21.3% vs prior month. Share -4.5 points.
Which brand is most popular in search among drill driver brands in New Zealand?
4 brands
In September 2026, Makita was the most searched among drill driver brands in New Zealand, with an estimated 9.1K branded searches, 37.1% of all searches for the four we track. Ryobi is in 2nd place, 6.6 percentage points behind at 30.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Makita | 37.8% → 37.1% | 38.8%May 2026 | 29.9%Nov 2025 | 1st |
| Ryobi | 30.4% → 30.5% | 40.1%Dec 2025 | 25.2%Jun 2026 | 2nd |
| DeWalt | 20.8% → 20.4% | 25.2%Jun 2026 | 18.4%Dec 2025 | 3rd |
| Milwaukee | 10.9% → 12% | 16.6%Aug 2026 | 8.5%Jan 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, Makita’s share of searches among drill driver brands in New Zealand decreased from 37.8% to 37.1%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among drill driver brands in New Zealand increased from 10.9% to 12%.
- Across the 12 months ending September 2026, Makita’s share of searches among drill driver brands in New Zealand peaked at 38.8% in May 2026 and was lowest at 29.9% in November 2025.
- Across the 12 months ending September 2026, Ryobi’s share of searches among drill driver brands in New Zealand peaked at 40.1% in December 2025 and was lowest at 25.2% in June 2026.
- Across the 12 months ending September 2026, DeWalt’s share of searches among drill driver brands in New Zealand peaked at 25.2% in June 2026 and was lowest at 18.4% in December 2025.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among drill driver brands in New Zealand peaked at 16.6% in August 2026 and was lowest at 8.5% in January 2026.
- Across the 12 months ending September 2026, Ryobi and DeWalt held steady: their share of searches among drill driver brands in New Zealand each moved less than 0.5 percentage points.
How did search popularity change for New Zealand drill driver brands in September 2026?
4 changes
In September 2026, Makita gained share of searches among drill driver brands in New Zealand, from 33.6% to 37.1%.
In September 2026, Ryobi gained share of searches among drill driver brands in New Zealand, from 27.8% to 30.5%.
In September 2026, Milwaukee lost share of searches among drill driver brands in New Zealand, from 16.6% to 12%.
In September 2026, DeWalt lost share of searches among drill driver brands in New Zealand, from 22.1% to 20.4%.
Compare popularity between leading brands
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