Brandwave

Honda Power Equipment vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than Honda Power Equipment among push mower brands in New Zealand. Makita had about 8,100 branded searches, while Honda Power Equipment had 770. Makita made up 39% of all push mower brand searches we track, and Honda Power Equipment accounted for 3.7%. When we asked ChatGPT and Google AI Overviews about push mower brands, Makita appeared in three of the five answers and Honda Power Equipment in one. Makita was mentioned before Honda Power Equipment in every answer.

Among push mower brands in New Zealand in September 2026

Who do people search for more?

Makita, about 11 searches for every 1 for Honda Power Equipment

Makita 8.1K searchesHonda Power Equipment 770 searches

Who does AI mention more?

Makita, mentioned in 3 of 5 answers, Honda Power Equipment in 1

Makita in 3 of 5Honda Power Equipment in 1 of 5

Who does AI recommend more?

Makita, named ahead of Honda Power Equipment in every answer

Makita first in 3Honda Power Equipment never first

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Top push mower brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Honda Power Equipment was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Makita was listed before Honda Power Equipment in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Masport1st
  2. Victa2nd
  3. Makita3rd
  4. Honda Power Equipment4th
  5. Husqvarna–
  6. John Deere–
  7. Greenworks–
  8. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Victa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about push mower brands

5 answers

  • Asked ChatGPT

    “Which push mower brand should I buy in New Zealand?”

    1. 1Masport
    2. 2Victa
    3. 3Makita
    4. 4Honda Power Equipment

  • Asked ChatGPT

    “What are the best push mower brands in New Zealand?”

    1. 1Victa
    2. 2Masport
    3. 3Makita

  • Asked ChatGPT

    “What's the best push mower brand in New Zealand for a small lawn?”

    1. 1Makita
    2. 2Masport
    3. 3Victa

  • Searched Google, AI Overview

    “push mower nz”

    1. Searched Google, AI Overview

      “mower for small lawn”

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is Honda Power Equipment or Makita more popular in search?

      This chart shows how often people search Google for Honda Power Equipment and Makita by name. Each line represents a brand's share of searches for all eight push mower brands we track, month by month, from searches in New Zealand.

      Honda Power Equipment and Makita among push mower brands in New Zealand, by month

      Share of searches by month for Makita, Honda Power Equipment. The figures are in the table below the chart.

      View monthly share of searches table
      MonthMakitaHusqvarnaJohn DeereMasportHonda Power EquipmentVictaGreenworksMilwaukee
      Oct 202527.8%43.4%19.3%4.2%4.1%1.2%0.04%0%
      Nov 202527.5%42.9%18.4%5.4%4.4%1.3%0%0.04%
      Dec 202530.4%39.5%20.9%4.1%4%1.1%0.05%0%
      Jan 202631.6%41%17.9%4.2%3.8%1.5%0%0.05%
      Feb 202631.6%41.5%17.1%3.4%5%1.3%0%0%
      Mar 202632.2%41.1%17.8%4.3%3.6%0.93%0.05%0.05%
      Apr 202632.6%41.5%17.4%4.3%3%1.1%0%0.05%
      May 202633.1%41.4%18%3.6%3%0.75%0.05%0.05%
      Jun 202635.7%37.6%19.1%3.9%3.1%0.6%0%0.05%
      Jul 202637.8%38.5%16.9%3.4%2.9%0.51%0.06%0%
      Aug 202636.1%36.6%19%3.9%3.2%1%0.05%0.05%
      Sep 202639%34.6%17.3%4.2%3.7%1.1%0.05%0%

      How has the Honda Power Equipment and Makita comparison changed over the last 12 months?

      3 findings

      How did search popularity change for New Zealand push mower brands in September 2026?

      2 changes

      1. In September 2026, Makita overtook Husqvarna to become the leader among push mower brands in New Zealand, with 39% of the searches.

      2. In September 2026, Honda Power Equipment gained share of searches among push mower brands in New Zealand, from 3.2% to 3.7%.

      How are branded searches counted?

      5 search terms

      Brandwave collects information about searches that people make online using Honda Power Equipment’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Honda Power Equipment

      4 branded search terms

      • honda lawn mower
      • honda mower
      • honda power equipment
      • honda water blaster

      Makita

      1 branded search term

      • makita

      How the Brand Demand Index is measured

      Other head-to-heads among push mower brands

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