John Deere vs Makita:Which is more popular?
In September 2026, Makita had more branded searches than John Deere among push mower brands in New Zealand. Makita had about 8,100 branded searches, while John Deere had 3,590. Makita made up 39% of all push mower brand searches we track, and John Deere accounted for 17.3%. When we asked ChatGPT and Google AI Overviews about push mower brands, Makita appeared in three of the five answers and John Deere in none.
Who do people search for more?
Makita, about 2 searches for every 1 for John Deere
Who does AI mention more?
Makita, mentioned in 3 of 5 answers, John Deere in 0
Who does AI recommend more?
Makita, the only one of the two named
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Top push mower brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Makita was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. John Deere did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Makita3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Masport3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Victa3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Honda Power Equipment1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Husqvarna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
John Deere0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Greenworks0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about push mower brands
5 answers
Asked ChatGPT
“Which push mower brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best push mower brands in New Zealand?”
Asked ChatGPT
“What's the best push mower brand in New Zealand for a small lawn?”
Searched Google, AI Overview
“push mower nz”
Searched Google, AI Overview
“mower for small lawn”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is John Deere or Makita more popular in search?
This chart shows how often people search Google for John Deere and Makita by name. Each line represents a brand's share of searches for all eight push mower brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, John Deere. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | Husqvarna | John Deere | Masport | Honda Power Equipment | Victa | Greenworks | Milwaukee |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 27.8% | 43.4% | 19.3% | 4.2% | 4.1% | 1.2% | 0.04% | 0% |
| Nov 2025 | 27.5% | 42.9% | 18.4% | 5.4% | 4.4% | 1.3% | 0% | 0.04% |
| Dec 2025 | 30.4% | 39.5% | 20.9% | 4.1% | 4% | 1.1% | 0.05% | 0% |
| Jan 2026 | 31.6% | 41% | 17.9% | 4.2% | 3.8% | 1.5% | 0% | 0.05% |
| Feb 2026 | 31.6% | 41.5% | 17.1% | 3.4% | 5% | 1.3% | 0% | 0% |
| Mar 2026 | 32.2% | 41.1% | 17.8% | 4.3% | 3.6% | 0.93% | 0.05% | 0.05% |
| Apr 2026 | 32.6% | 41.5% | 17.4% | 4.3% | 3% | 1.1% | 0% | 0.05% |
| May 2026 | 33.1% | 41.4% | 18% | 3.6% | 3% | 0.75% | 0.05% | 0.05% |
| Jun 2026 | 35.7% | 37.6% | 19.1% | 3.9% | 3.1% | 0.6% | 0% | 0.05% |
| Jul 2026 | 37.8% | 38.5% | 16.9% | 3.4% | 2.9% | 0.51% | 0.06% | 0% |
| Aug 2026 | 36.1% | 36.6% | 19% | 3.9% | 3.2% | 1% | 0.05% | 0.05% |
| Sep 2026 | 39% | 34.6% | 17.3% | 4.2% | 3.7% | 1.1% | 0.05% | 0% |
How has the John Deere and Makita comparison changed over the last 12 months?
3 findings
- Makita was ahead of John Deere in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, John Deere’s share of searches among push mower brands in New Zealand moved from 19.3% to 17.3%, and its estimated monthly branded searches moved from 4.6K to 3.6K.
- Across the 12 months ending September 2026, Makita’s share of searches among push mower brands in New Zealand moved from 27.8% to 39%, and its estimated monthly branded searches moved from 6.6K to 8.1K.
How did search popularity change for New Zealand push mower brands in September 2026?
2 changes
In September 2026, Makita overtook Husqvarna to become the leader among push mower brands in New Zealand, with 39% of the searches.
In September 2026, John Deere lost share of searches among push mower brands in New Zealand, from 19% to 17.3%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using John Deere’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
John Deere
7 branded search terms
- brandt john deere
- john deere
- john deere caps
- john deere excavators
- john deere gator
- john deere mowers
- johndeere
Makita
1 branded search term
- makita
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