Brandwave

Jacobs vs Milwaukee:Which is more popular?

In September 2026, Milwaukee had more branded searches than Jacobs among keyless chuck brands in New Zealand. Milwaukee had about 2,950 branded searches, while Jacobs had 30. Milwaukee made up 17.3% of all keyless chuck brand searches we track, and Jacobs accounted for 0.18%. When we asked ChatGPT and Google AI Overviews about keyless chuck brands, Jacobs appeared in all four answers and Milwaukee in one. Jacobs was mentioned before Milwaukee in every answer.

Among keyless chuck brands in New Zealand in September 2026

Who do people search for more?

Milwaukee, about 98 searches for every 1 for Jacobs

Milwaukee 3K searchesJacobs 30 searches

Who does AI mention more?

Jacobs, mentioned in every answer we collected

Jacobs in 4 of 4Milwaukee in 1 of 4

Who does AI recommend more?

Jacobs, named ahead of Milwaukee in every answer

Jacobs first in 4Milwaukee never first

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Top keyless chuck brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Jacobs appeared in all four answers. Milwaukee was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. Jacobs was listed before Milwaukee in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Röhm1st
  2. Jacobs2nd
  3. Albrecht3rd
  4. Milwaukee4th
  5. Makita5th
  6. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jacobs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Röhm4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Albrecht2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about keyless chuck brands

4 answers

  • Asked ChatGPT

    “Which keyless chuck brand should I buy in New Zealand?”

    1. 1Röhm
    2. 2Jacobs

  • Asked ChatGPT

    “What are the best keyless chuck brands in New Zealand?”

    1. 1Röhm
    2. 2Jacobs
    3. 3Albrecht
    4. 4Makita

  • Asked ChatGPT

    “What's the best keyless chuck brand in New Zealand for a drill?”

    1. 1Röhm
    2. 2Albrecht
    3. 3Jacobs

  • Searched Google, AI Overview

    “best keyless chuck”

    1. 1Röhm
    2. 2Jacobs
    3. 3Milwaukee

  • Searched Google, AI Overview

    “drill chuck replacement”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Jacobs or Milwaukee more popular in search?

This chart shows how often people search Google for Jacobs and Milwaukee by name. Each line represents a brand's share of searches for all six keyless chuck brands we track, month by month, from searches in New Zealand.

Jacobs and Milwaukee among keyless chuck brands in New Zealand, by month

Share of searches by month for Milwaukee, Jacobs. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeJacobsAlbrechtRöhm
Oct 202554.1%29.8%15.6%0.36%0.07%0.07%
Nov 202547.2%37.3%15.2%0.19%0.06%0.06%
Dec 202554%30.7%15.1%0.07%0.07%0.07%
Jan 202655.5%31.1%13.1%0.15%0.07%0.07%
Feb 202653.3%30.8%15.3%0.5%0%0.07%
Mar 202652.2%31.3%15.8%0.63%0%0.07%
Apr 202654%30.3%15.2%0.36%0.07%0.07%
May 202651.7%29.4%18.4%0.34%0.07%0.07%
Jun 202648.3%33.6%17.7%0.25%0.06%0.06%
Jul 202651.8%29.9%17.9%0.28%0.07%0.07%
Aug 202646.3%30.4%22.8%0.43%0.06%0.06%
Sep 202653.2%29.2%17.3%0.18%0.06%0.06%

How has the Jacobs and Milwaukee comparison changed over the last 12 months?

3 findings
  • Milwaukee was ahead of Jacobs in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Jacobs’ share of searches among keyless chuck brands in New Zealand moved from 0.36% to 0.18%, and its estimated monthly branded searches moved from 50 to 30.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among keyless chuck brands in New Zealand moved from 15.6% to 17.3%, and its estimated monthly branded searches moved from 2.2K to 3K.

How did search popularity change for New Zealand keyless chuck brands in September 2026?

2 changes

  1. In September 2026, Milwaukee lost share of searches among keyless chuck brands in New Zealand, from 22.8% to 17.3%.

  2. Estimated monthly branded searches for Jacobs in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are branded searches counted?

6 search terms

Brandwave collects information about searches that people make online using Jacobs’ and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Jacobs

1 branded search term

  • jacobs chuck

Milwaukee

5 branded search terms

  • milwaukee tool
  • milwaukee tool bag
  • milwaukee tool box
  • milwaukee tool kit
  • milwaukee tool set

How the Brand Demand Index is measured

Other head-to-heads among keyless chuck brands

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