Brandwave

DeWalt vs Milwaukee:Which is more popular?

In September 2026, DeWalt had more branded searches than Milwaukee among keyless chuck brands in New Zealand. DeWalt had about 4,990 branded searches, while Milwaukee had 2,950. DeWalt made up 29.2% of all keyless chuck brand searches we track, and Milwaukee accounted for 17.3%. When we asked ChatGPT and Google AI Overviews about keyless chuck brands, Milwaukee appeared in one of the four answers and DeWalt in none.

Among keyless chuck brands in New Zealand in September 2026

Who do people search for more?

DeWalt, about 69% more searches than Milwaukee

DeWalt 5K searchesMilwaukee 3K searches

Who does AI mention more?

Milwaukee, mentioned in 1 of 4 answers, DeWalt in 0

Milwaukee in 1 of 4DeWalt in 0 of 4

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Top keyless chuck brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Milwaukee was mentioned in one out of four: not in any of the three ChatGPT answers, but in the Google AI Overview. DeWalt did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Röhm1st
  2. Jacobs2nd
  3. Albrecht3rd
  4. Milwaukee4th
  5. Makita5th
  6. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jacobs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Röhm4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Albrecht2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about keyless chuck brands

4 answers

  • Asked ChatGPT

    “Which keyless chuck brand should I buy in New Zealand?”

    1. 1Röhm
    2. 2Jacobs

  • Asked ChatGPT

    “What are the best keyless chuck brands in New Zealand?”

    1. 1Röhm
    2. 2Jacobs
    3. 3Albrecht
    4. 4Makita

  • Asked ChatGPT

    “What's the best keyless chuck brand in New Zealand for a drill?”

    1. 1Röhm
    2. 2Albrecht
    3. 3Jacobs

  • Searched Google, AI Overview

    “best keyless chuck”

    1. 1Röhm
    2. 2Jacobs
    3. 3Milwaukee

  • Searched Google, AI Overview

    “drill chuck replacement”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is DeWalt or Milwaukee more popular in search?

This chart shows how often people search Google for DeWalt and Milwaukee by name. Each line represents a brand's share of searches for all six keyless chuck brands we track, month by month, from searches in New Zealand.

DeWalt and Milwaukee among keyless chuck brands in New Zealand, by month

Share of searches by month for DeWalt, Milwaukee. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeJacobsAlbrechtRöhm
Oct 202554.1%29.8%15.6%0.36%0.07%0.07%
Nov 202547.2%37.3%15.2%0.19%0.06%0.06%
Dec 202554%30.7%15.1%0.07%0.07%0.07%
Jan 202655.5%31.1%13.1%0.15%0.07%0.07%
Feb 202653.3%30.8%15.3%0.5%0%0.07%
Mar 202652.2%31.3%15.8%0.63%0%0.07%
Apr 202654%30.3%15.2%0.36%0.07%0.07%
May 202651.7%29.4%18.4%0.34%0.07%0.07%
Jun 202648.3%33.6%17.7%0.25%0.06%0.06%
Jul 202651.8%29.9%17.9%0.28%0.07%0.07%
Aug 202646.3%30.4%22.8%0.43%0.06%0.06%
Sep 202653.2%29.2%17.3%0.18%0.06%0.06%

How has the DeWalt and Milwaukee comparison changed over the last 12 months?

3 findings
  • DeWalt was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, DeWalt’s share of searches among keyless chuck brands in New Zealand moved from 29.8% to 29.2%, and its estimated monthly branded searches moved from 4.2K to 5K.
  • Across the 12 months ending September 2026, Milwaukee’s share of searches among keyless chuck brands in New Zealand moved from 15.6% to 17.3%, and its estimated monthly branded searches moved from 2.2K to 3K.

How did search popularity change for New Zealand keyless chuck brands in September 2026?

2 changes

  1. In September 2026, Milwaukee lost share of searches among keyless chuck brands in New Zealand, from 22.8% to 17.3%.

  2. In September 2026, DeWalt lost share of searches among keyless chuck brands in New Zealand, from 30.4% to 29.2%.

How are branded searches counted?

7 search terms

Brandwave collects information about searches that people make online using DeWalt’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

DeWalt

2 branded search terms

  • dewalt
  • dewalt redemption

Milwaukee

5 branded search terms

  • milwaukee tool
  • milwaukee tool bag
  • milwaukee tool box
  • milwaukee tool kit
  • milwaukee tool set

How the Brand Demand Index is measured

Other head-to-heads among keyless chuck brands

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