Brandwave

How popular isAlbrecht?

In September 2026, people searched for Albrecht by name about 10 times in New Zealand, about the same as the previous year. These searches made up 0.06% of all New Zealand keyless chuck brand searches, placing Albrecht fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about keyless chuck brands, Albrecht appeared in two of the four answers and was the third most recommended of the six.

Search and AI answers in September 2026

Albrecht is the fifth most searched of 6 competitors and the third most recommended in AI answers.

  1. MakitaShare of searches 53.2%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
  2. DeWaltShare of searches 29.2%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  3. MilwaukeeShare of searches 17.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations 4th
  4. JacobsShare of searches 0.18%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. AlbrechtShare of searches 0.06%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd

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Top keyless chuck brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Albrecht was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Albrecht is the third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Röhm1st
  2. Jacobs2nd
  3. Albrecht3rd
  4. Milwaukee4th
  5. Makita5th
  6. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jacobs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Röhm4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Albrecht2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about keyless chuck brands

4 answers

  • Asked ChatGPT

    “Which keyless chuck brand should I buy in New Zealand?”

    1. 1Röhm
    2. 2Jacobs

  • Asked ChatGPT

    “What are the best keyless chuck brands in New Zealand?”

    1. 1Röhm
    2. 2Jacobs
    3. 3Albrecht
    4. 4Makita

  • Asked ChatGPT

    “What's the best keyless chuck brand in New Zealand for a drill?”

    1. 1Röhm
    2. 2Albrecht
    3. 3Jacobs

  • Searched Google, AI Overview

    “best keyless chuck”

    1. 1Röhm
    2. 2Jacobs
    3. 3Milwaukee

  • Searched Google, AI Overview

    “drill chuck replacement”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which keyless chuck brands compete with Albrecht?

Albrecht against keyless chuck brands in New Zealand, by month

Share of searches by month for Makita, DeWalt, Milwaukee, Albrecht. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeJacobsAlbrechtRöhm
Oct 202554.1%29.8%15.6%0.36%0.07%0.07%
Nov 202547.2%37.3%15.2%0.19%0.06%0.06%
Dec 202554%30.7%15.1%0.07%0.07%0.07%
Jan 202655.5%31.1%13.1%0.15%0.07%0.07%
Feb 202653.3%30.8%15.3%0.5%0%0.07%
Mar 202652.2%31.3%15.8%0.63%0%0.07%
Apr 202654%30.3%15.2%0.36%0.07%0.07%
May 202651.7%29.4%18.4%0.34%0.07%0.07%
Jun 202648.3%33.6%17.7%0.25%0.06%0.06%
Jul 202651.8%29.9%17.9%0.28%0.07%0.07%
Aug 202646.3%30.4%22.8%0.43%0.06%0.06%
Sep 202653.2%29.2%17.3%0.18%0.06%0.06%

  1. 1.Makita

    53.2%

    Held 1st. 9.1K estimated branded searches, +19.7% vs prior month. Share +7 points.

  2. 2.DeWalt

    29.2%

    Held 2nd. 5K estimated branded searches, 0% vs prior month. Share -1.2 points.

  3. 3.Milwaukee

    17.3%

    Held 3rd. 3K estimated branded searches, -21.3% vs prior month. Share -5.6 points.

  4. 4.Jacobs

    0.18%

    Held 4th. 30 estimated branded searches, -57.1% vs prior month. Share -0.3 points.

  5. 5.Albrecht

    0.06%

    Held 5th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Röhm

    0.06%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Albrecht and its closest rivals

How has branded search demand for Albrecht changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Albrecht in New Zealand held steady at 10.
  • Across the 12 months ending September 2026, Albrecht’s share of searches among keyless chuck brands in New Zealand held steady, from 0.07% to 0.06%.

How did search popularity change for New Zealand keyless chuck brands in September 2026?

4 changes

  1. In September 2026, Makita gained share of searches among keyless chuck brands in New Zealand, from 46.3% to 53.2%.

  2. In September 2026, Milwaukee lost share of searches among keyless chuck brands in New Zealand, from 22.8% to 17.3%.

  3. In September 2026, DeWalt lost share of searches among keyless chuck brands in New Zealand, from 30.4% to 29.2%.

  4. Estimated monthly branded searches for Jacobs in New Zealand fell 40% over 12 measured months, from 50 to 30 in September 2026.

How are Albrecht’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Albrecht’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • albrecht chuck

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How the Brand Demand Index is measured

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