Brandwave

Albrecht vs Makita:Which is more popular?

In September 2026, Makita had more branded searches than Albrecht among keyless chuck brands in New Zealand. Makita had about 9,100 branded searches, while Albrecht had 10. Makita made up 53.2% of all keyless chuck brand searches we track, and Albrecht accounted for 0.06%. When we asked ChatGPT and Google AI Overviews about keyless chuck brands, Albrecht appeared in two of the four answers and Makita in one. Albrecht was mentioned before Makita in every answer that named either.

Among keyless chuck brands in New Zealand in September 2026

Who do people search for more?

Makita, about 910 searches for every 1 for Albrecht

Makita 9.1K searchesAlbrecht 10 searches

Who does AI mention more?

Albrecht, mentioned in 2 of 4 answers, Makita in 1

Albrecht in 2 of 4Makita in 1 of 4

Who does AI recommend more?

Albrecht, named ahead of Makita in 2 of 2 answers

Albrecht first in 2Makita never first

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Top keyless chuck brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Albrecht was mentioned in two out of four: in two of the three ChatGPT answers, but not in the Google AI Overview. Makita was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview. Albrecht was listed before Makita in every answer that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Röhm1st
  2. Jacobs2nd
  3. Albrecht3rd
  4. Milwaukee4th
  5. Makita5th
  6. DeWalt–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Jacobs4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Röhm4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Albrecht2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Makita1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • DeWalt0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about keyless chuck brands

4 answers

  • Asked ChatGPT

    “Which keyless chuck brand should I buy in New Zealand?”

    1. 1Röhm
    2. 2Jacobs

  • Asked ChatGPT

    “What are the best keyless chuck brands in New Zealand?”

    1. 1Röhm
    2. 2Jacobs
    3. 3Albrecht
    4. 4Makita

  • Asked ChatGPT

    “What's the best keyless chuck brand in New Zealand for a drill?”

    1. 1Röhm
    2. 2Albrecht
    3. 3Jacobs

  • Searched Google, AI Overview

    “best keyless chuck”

    1. 1Röhm
    2. 2Jacobs
    3. 3Milwaukee

  • Searched Google, AI Overview

    “drill chuck replacement”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Albrecht or Makita more popular in search?

This chart shows how often people search Google for Albrecht and Makita by name. Each line represents a brand's share of searches for all six keyless chuck brands we track, month by month, from searches in New Zealand.

Albrecht and Makita among keyless chuck brands in New Zealand, by month

Share of searches by month for Makita, Albrecht. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaDeWaltMilwaukeeJacobsAlbrechtRöhm
Oct 202554.1%29.8%15.6%0.36%0.07%0.07%
Nov 202547.2%37.3%15.2%0.19%0.06%0.06%
Dec 202554%30.7%15.1%0.07%0.07%0.07%
Jan 202655.5%31.1%13.1%0.15%0.07%0.07%
Feb 202653.3%30.8%15.3%0.5%0%0.07%
Mar 202652.2%31.3%15.8%0.63%0%0.07%
Apr 202654%30.3%15.2%0.36%0.07%0.07%
May 202651.7%29.4%18.4%0.34%0.07%0.07%
Jun 202648.3%33.6%17.7%0.25%0.06%0.06%
Jul 202651.8%29.9%17.9%0.28%0.07%0.07%
Aug 202646.3%30.4%22.8%0.43%0.06%0.06%
Sep 202653.2%29.2%17.3%0.18%0.06%0.06%

How has the Albrecht and Makita comparison changed over the last 12 months?

3 findings
  • Makita was ahead of Albrecht in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Albrecht’s share of searches among keyless chuck brands in New Zealand moved from 0.07% to 0.06%, and its estimated monthly branded searches held steady at 10.
  • Across the 12 months ending September 2026, Makita’s share of searches among keyless chuck brands in New Zealand moved from 54.1% to 53.2%, and its estimated monthly branded searches moved from 7.6K to 9.1K.

How did search popularity change for New Zealand keyless chuck brands in September 2026?

1 change

  1. In September 2026, Makita gained share of searches among keyless chuck brands in New Zealand, from 46.3% to 53.2%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Albrecht’s and Makita’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Albrecht

1 branded search term

  • albrecht chuck

Makita

2 branded search terms

  • makita
  • makita tool

How the Brand Demand Index is measured

Other head-to-heads among keyless chuck brands

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