Makita vs Milwaukee:Which is more popular?
In September 2026, Makita had more branded searches than Milwaukee among die grinder bits brands in New Zealand. Makita had about 9,100 branded searches, while Milwaukee had 2,950. Makita made up 50.4% of all die grinder bits brand searches we track, and Milwaukee accounted for 16.3%. When we asked ChatGPT and Google AI Overviews about die grinder bits brands, neither Makita nor Milwaukee appeared in any of the five answers.
Who do people search for more?
Makita, about 3 searches for every 1 for Milwaukee
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top die grinder bits brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Makita nor Milwaukee showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Sutton Tools3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
PFERD3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about die grinder bits brands
5 answers
Asked ChatGPT
“Which die grinder bit brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best die grinder bit brands in New Zealand?”
Asked ChatGPT
“What's the best die grinder bit brand in New Zealand for metal grinding?”
Searched Google, AI Overview
“die grinder bits”
Searched Google, AI Overview
“metal grinding bits”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Makita or Milwaukee more popular in search?
This chart shows how often people search Google for Makita and Milwaukee by name. Each line represents a brand's share of searches for all five die grinder bits brands we track, month by month, from searches in New Zealand.
Share of searches by month for Makita, Milwaukee. The figures are in the table below the chart.
View monthly share of searches table
| Month | Makita | DeWalt | Milwaukee | Sutton Tools | PFERD |
|---|---|---|---|---|---|
| Oct 2025 | 50.3% | 31.7% | 14.6% | 3.2% | 0.26% |
| Nov 2025 | 44.7% | 38.1% | 14.4% | 2.3% | 0.41% |
| Dec 2025 | 51.1% | 31.7% | 14.3% | 2.6% | 0.34% |
| Jan 2026 | 52.5% | 32.1% | 12.4% | 2.2% | 0.77% |
| Feb 2026 | 50.5% | 31.8% | 14.5% | 2.6% | 0.47% |
| Mar 2026 | 49.6% | 31.9% | 15% | 3.2% | 0.33% |
| Apr 2026 | 51.5% | 31.5% | 14.5% | 2.2% | 0.28% |
| May 2026 | 48.6% | 30.7% | 17.3% | 3.1% | 0.32% |
| Jun 2026 | 45.9% | 34.8% | 16.8% | 2.4% | 0.24% |
| Jul 2026 | 48.5% | 31.8% | 16.8% | 2.5% | 0.32% |
| Aug 2026 | 43.8% | 32.1% | 21.6% | 2.2% | 0.29% |
| Sep 2026 | 50.4% | 30.9% | 16.3% | 2.2% | 0.28% |
How has the Makita and Milwaukee comparison changed over the last 12 months?
3 findings
- Makita was ahead of Milwaukee in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Makita’s share of searches among die grinder bits brands in New Zealand moved from 50.3% to 50.4%, and its estimated monthly branded searches moved from 7.6K to 9.1K.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among die grinder bits brands in New Zealand moved from 14.6% to 16.3%, and its estimated monthly branded searches moved from 2.2K to 3K.
How did search popularity change for New Zealand die grinder bits brands in September 2026?
2 changes
In September 2026, Makita gained share of searches among die grinder bits brands in New Zealand, from 43.8% to 50.4%.
In September 2026, Milwaukee lost share of searches among die grinder bits brands in New Zealand, from 21.6% to 16.3%.
How are branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Makita’s and Milwaukee’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among die grinder bits brands
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