Brandwave

Milwaukee vs Sutton Tools:Which is more popular?

In September 2026, Milwaukee had more branded searches than Sutton Tools among die grinder bits brands in New Zealand. Milwaukee had about 2,950 branded searches, while Sutton Tools had 390. Milwaukee made up 16.3% of all die grinder bits brand searches we track, and Sutton Tools accounted for 2.2%. When we asked ChatGPT and Google AI Overviews about die grinder bits brands, Sutton Tools appeared in three of the five answers and Milwaukee in none.

Among die grinder bits brands in New Zealand in September 2026

Who do people search for more?

Milwaukee, about 8 searches for every 1 for Sutton Tools

Milwaukee 3K searchesSutton Tools 390 searches

Who does AI mention more?

Sutton Tools, mentioned in 3 of 5 answers, Milwaukee in 0

Sutton Tools in 3 of 5Milwaukee in 0 of 5

Who does AI recommend more?

Sutton Tools, the only one of the two named

Sutton Tools first in 2Milwaukee never named

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Top die grinder bits brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Sutton Tools was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Milwaukee did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. PFERD1st
  2. Sutton Tools2nd
  3. Makita–
  4. DeWalt–
  5. Milwaukee–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Sutton Tools3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • PFERD3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Makita0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • DeWalt0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Milwaukee0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about die grinder bits brands

5 answers

  • Asked ChatGPT

    “Which die grinder bit brand should I buy in New Zealand?”

    1. 1PFERD
    2. 2Sutton Tools

  • Asked ChatGPT

    “What are the best die grinder bit brands in New Zealand?”

    1. 1PFERD
    2. 2Sutton Tools

  • Asked ChatGPT

    “What's the best die grinder bit brand in New Zealand for metal grinding?”

    1. 1PFERD

  • Searched Google, AI Overview

    “die grinder bits”

    1. Searched Google, AI Overview

      “metal grinding bits”

      1. 1Sutton Tools

    Not named in any answer:

    Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

    Is Milwaukee or Sutton Tools more popular in search?

    This chart shows how often people search Google for Milwaukee and Sutton Tools by name. Each line represents a brand's share of searches for all five die grinder bits brands we track, month by month, from searches in New Zealand.

    Milwaukee and Sutton Tools among die grinder bits brands in New Zealand, by month

    Share of searches by month for Milwaukee, Sutton Tools. The figures are in the table below the chart.

    View monthly share of searches table
    MonthMakitaDeWaltMilwaukeeSutton ToolsPFERD
    Oct 202550.3%31.7%14.6%3.2%0.26%
    Nov 202544.7%38.1%14.4%2.3%0.41%
    Dec 202551.1%31.7%14.3%2.6%0.34%
    Jan 202652.5%32.1%12.4%2.2%0.77%
    Feb 202650.5%31.8%14.5%2.6%0.47%
    Mar 202649.6%31.9%15%3.2%0.33%
    Apr 202651.5%31.5%14.5%2.2%0.28%
    May 202648.6%30.7%17.3%3.1%0.32%
    Jun 202645.9%34.8%16.8%2.4%0.24%
    Jul 202648.5%31.8%16.8%2.5%0.32%
    Aug 202643.8%32.1%21.6%2.2%0.29%
    Sep 202650.4%30.9%16.3%2.2%0.28%

    How has the Milwaukee and Sutton Tools comparison changed over the last 12 months?

    3 findings

    How did search popularity change for New Zealand die grinder bits brands in September 2026?

    2 changes

    1. In September 2026, Milwaukee lost share of searches among die grinder bits brands in New Zealand, from 21.6% to 16.3%.

    2. Estimated monthly branded searches for Sutton Tools in New Zealand fell 18.8% over 12 measured months, from 480 to 390 in September 2026.

    How are branded searches counted?

    6 search terms

    Brandwave collects information about searches that people make online using Milwaukee’s and Sutton Tools’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

    Milwaukee

    5 branded search terms

    • milwaukee tool
    • milwaukee tool bag
    • milwaukee tool box
    • milwaukee tool kit
    • milwaukee tool set

    Sutton Tools

    1 branded search term

    • sutton tools

    How the Brand Demand Index is measured

    Other head-to-heads among die grinder bits brands

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