Ratchet spanners brands in New Zealand:Which are most popular?
In September 2026, Kincrome was the most searched ratchet spanners brand in New Zealand, accounting for 45% of all searches among the five brands we track. When we checked with ChatGPT and Google AI Overviews, Kincrome, ToolPRO and GearWrench showed up in every answer. Kincrome was recommended most often, though no response put it first.
KincromeShare of searches 45%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st- ToolPROShare of searches 28.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
BahcoShare of searches 12.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
GearWrenchShare of searches 12.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
MilwaukeeShare of searches 1.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
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Top ratchet spanners brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Kincrome, ToolPRO and GearWrench appeared every time. Kincrome was recommended most often, though no answer put it first. GearWrench was second, and ToolPRO was third.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kincrome1st
- GearWrench2nd
- ToolPRO3rd
- Bahco4th
- Milwaukee5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kincrome4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ToolPRO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- GearWrench4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bahco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Milwaukee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ratchet spanners brands
4 answers
Asked ChatGPT
“Which ratchet spanner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ratchet spanner brands in New Zealand?”
Asked ChatGPT
“What's the best ratchet spanner brand in New Zealand for home repairs?”
Searched Google, AI Overview
“mechanic tool set”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“spanner set nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which ratchet spanners brands do people search for most?
This chart shows how often people search Google for each ratchet spanners brand by name. Each line represents a brand's share of searches for all five ratchet spanners brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kincrome, ToolPRO, Bahco, GearWrench. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kincrome | ToolPRO | Bahco | GearWrench | Milwaukee |
|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 30% | 8.9% | 13.3% | 1% |
| Nov 2025 | 46.2% | 31.5% | 11.5% | 9.3% | 1.4% |
| Dec 2025 | 43.3% | 32.6% | 12.7% | 10.4% | 0.98% |
| Jan 2026 | 41.9% | 33.2% | 12.1% | 12.1% | 0.75% |
| Feb 2026 | 40.3% | 30.9% | 13.7% | 13.7% | 1.3% |
| Mar 2026 | 40.3% | 34.1% | 12.4% | 12.4% | 0.78% |
| Apr 2026 | 41.7% | 34.6% | 12.6% | 10.2% | 0.79% |
| May 2026 | 41.2% | 32.5% | 12.7% | 12.7% | 0.97% |
| Jun 2026 | 42.4% | 31.8% | 12.4% | 12.4% | 0.96% |
| Jul 2026 | 45.7% | 29.3% | 13% | 10.7% | 1.3% |
| Aug 2026 | 42.6% | 31.3% | 12.2% | 12.2% | 1.6% |
| Sep 2026 | 45% | 28.3% | 12.5% | 12.5% | 1.6% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45% | 1.4K | +2.9% | +2.4 points | |
| 2, held 2nd | 28.3% | 880 | -12% | -3.1 points | |
| 3, held 3rd | 12.5% | 390 | 0% | +0.3 points | |
| 4, held 4th | 12.5% | 390 | 0% | +0.3 points | |
| 5, held 5th | 1.6% | 50 | 0% | 0 points |
1.
Kincrome45%
Held 1st. 1.4K estimated branded searches, +2.9% vs prior month. Share +2.4 points.
2.ToolPRO
28.3%
Held 2nd. 880 estimated branded searches, -12% vs prior month. Share -3.1 points.
3.
Bahco12.5%
Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +0.3 points.
12.5%
Held 4th. 390 estimated branded searches, 0% vs prior month. Share +0.3 points.
1.6%
Held 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.
Which brand is most popular in search among ratchet spanners brands in New Zealand?
5 brands
In September 2026, Kincrome was the most searched among ratchet spanners brands in New Zealand, with an estimated 1.4K branded searches, 45% of all searches for the five we track. ToolPRO is in 2nd place, 16.7 percentage points behind at 28.3%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| Kincrome | 46.8% → 45% | 46.8%Oct 2025 | 40.3%Mar 2026 | 1st |
| ToolPRO | 30% → 28.3% | 34.6%Apr 2026 | 28.3%Sep 2026 | 2nd |
| Bahco | 8.9% → 12.5% | 13.7%Feb 2026 | 8.9%Oct 2025 | 4th → 3rd |
| GearWrench | 13.3% → 12.5% | 13.7%Feb 2026 | 9.3%Nov 2025 | 3rd → 4th |
| Milwaukee | 1% → 1.6% | 1.6%Sep 2026 | 0.75%Jan 2026 | 5th |
Each finding as a sentence
- Across the 12 months ending September 2026, Kincrome’s share of searches among ratchet spanners brands in New Zealand decreased from 46.8% to 45%.
- Across the 12 months ending September 2026, ToolPRO’s share of searches among ratchet spanners brands in New Zealand decreased from 30% to 28.3%.
- Across the 12 months ending September 2026, Bahco’s share of searches among ratchet spanners brands in New Zealand increased from 8.9% to 12.5%.
- Across the 12 months ending September 2026, GearWrench’s share of searches among ratchet spanners brands in New Zealand decreased from 13.3% to 12.5%.
- Across the 12 months ending September 2026, Milwaukee’s share of searches among ratchet spanners brands in New Zealand increased from 1% to 1.6%.
- Across the 12 months ending September 2026, Kincrome’s share of searches among ratchet spanners brands in New Zealand peaked at 46.8% in October 2025 and was lowest at 40.3% in March 2026.
- Across the 12 months ending September 2026, ToolPRO’s share of searches among ratchet spanners brands in New Zealand peaked at 34.6% in April 2026 and was lowest at 28.3% in September 2026.
- Across the 12 months ending September 2026, Bahco’s share of searches among ratchet spanners brands in New Zealand peaked at 13.7% in February 2026 and was lowest at 8.9% in October 2025.
- Across the 12 months ending September 2026, GearWrench’s share of searches among ratchet spanners brands in New Zealand peaked at 13.7% in February 2026 and was lowest at 9.3% in November 2025.
- Across the 12 months ending September 2026, Bahco rose from 4th to 3rd among ratchet spanners brands in New Zealand.
- Across the 12 months ending September 2026, GearWrench fell from 3rd to 4th among ratchet spanners brands in New Zealand.
How did search popularity change for New Zealand ratchet spanners brands in September 2026?
4 changes
In September 2026, Kincrome gained share of searches among ratchet spanners brands in New Zealand, from 42.6% to 45%.
In September 2026, ToolPRO lost share of searches among ratchet spanners brands in New Zealand, from 31.3% to 28.3%.
Milwaukee’s share of searches among ratchet spanners brands in New Zealand has gained ground for 3 months in a row, from 0.96% to 1.6% in September 2026.
Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.
Compare popularity between leading brands
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