Brandwave

How popular isGearWrench?

In September 2026, people searched for GearWrench by name about 760 times in New Zealand, a 20.6% increase from the previous year. These searches made up 12.5% of all New Zealand ratchet spanners brand searches, placing GearWrench fourth out of five brands. When we asked both ChatGPT and Google AI Overviews about ratchet spanners brands, GearWrench appeared in all answers and was the second most recommended of the five.

Search and AI answers in September 2026

GearWrench is the fourth most searched of 5 competitors and the second most recommended in AI answers.

  1. KincromeShare of searches 45%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. ToolPROShare of searches 28.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. BahcoShare of searches 12.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. GearWrenchShare of searches 12.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. MilwaukeeShare of searches 1.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
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Top ratchet spanners brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, GearWrench appeared in all four answers. GearWrench is the second most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kincrome1st
  2. GearWrench2nd
  3. ToolPRO3rd
  4. Bahco4th
  5. Milwaukee5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kincrome4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ToolPRO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • GearWrench4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bahco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ratchet spanners brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ratchet spanners brands compete with GearWrench?

GearWrench against ratchet spanners brands in New Zealand, by month

Share of searches by month for Kincrome, ToolPRO, Bahco, GearWrench. The figures are in the table below the chart.

View monthly share of searches table
MonthKincromeToolPROBahcoGearWrenchMilwaukee
Oct 202546.8%30%8.9%13.3%1%
Nov 202546.2%31.5%11.5%9.3%1.4%
Dec 202543.3%32.6%12.7%10.4%0.98%
Jan 202641.9%33.2%12.1%12.1%0.75%
Feb 202640.3%30.9%13.7%13.7%1.3%
Mar 202640.3%34.1%12.4%12.4%0.78%
Apr 202641.7%34.6%12.6%10.2%0.79%
May 202641.2%32.5%12.7%12.7%0.97%
Jun 202642.4%31.8%12.4%12.4%0.96%
Jul 202645.7%29.3%13%10.7%1.3%
Aug 202642.6%31.3%12.2%12.2%1.6%
Sep 202645%28.3%12.5%12.5%1.6%

  1. 1.Kincrome

    45%

    Held 1st. 1.4K estimated branded searches, +2.9% vs prior month. Share +2.4 points.

  2. 2.ToolPRO

    28.3%

    Held 2nd. 880 estimated branded searches, -12% vs prior month. Share -3.1 points.

  3. 3.Bahco

    12.5%

    Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.GearWrench

    12.5%

    Held 4th. 390 estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Milwaukee

    1.6%

    Held 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between GearWrench and its closest rivals

Every comparison with GearWrench

13 comparisons

How has branded search demand for GearWrench changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for GearWrench in New Zealand rose from 630 to 760.
  • Across the 12 months ending September 2026, GearWrench’s share of searches among ratchet spanners brands in New Zealand decreased from 13.3% to 12.5%.
  • Across the 12 months ending September 2026, GearWrench’s share of searches among ratchet spanners brands in New Zealand peaked at 13.7% in February 2026 and was lowest at 9.3% in November 2025.
  • Across the 12 months ending September 2026, GearWrench fell from 3rd to 4th among ratchet spanners brands in New Zealand.

How did search popularity change for New Zealand ratchet spanners brands in September 2026?

4 changes

  1. In September 2026, Kincrome gained share of searches among ratchet spanners brands in New Zealand, from 42.6% to 45%.

  2. In September 2026, ToolPRO lost share of searches among ratchet spanners brands in New Zealand, from 31.3% to 28.3%.

  3. Milwaukee’s share of searches among ratchet spanners brands in New Zealand has gained ground for 3 months in a row, from 0.96% to 1.6% in September 2026.

  4. Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

How are GearWrench’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using GearWrench’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • gearwrench
  • gearwrench ratchet
  • gearwrench ratchet spanners
  • gearwrench socket set
  • gearwrench spanner set
  • gearwrench tool chest
  • gearwrench tools
  • gearwrench torque
  • ratchet wrench gearwrench

Do you work for GearWrench? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does GearWrench compete?

GearWrench is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hand tool brands8th of 126.5%Show ranking
Ratchet spanners brands4th of 512.5%Shown above
Tap wrench brands1st of 341.1%Show ranking
Creator with pink hair and a pink jacket

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