Brandwave

How popular isBahco?

In September 2026, people searched for Bahco by name about 2,400 times in New Zealand, a 31.1% increase from the previous year. These searches made up 12.5% of all New Zealand ratchet spanners brand searches, placing Bahco third out of five brands. When we asked both ChatGPT and Google AI Overviews about ratchet spanners brands, Bahco appeared in three of the four answers and was the fourth most recommended of the five.

Search and AI answers in September 2026

Bahco is the third most searched of 5 competitors and the fourth most recommended in AI answers.

  1. KincromeShare of searches 45%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  2. ToolPROShare of searches 28.3%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd
  3. BahcoShare of searches 12.5%Mentioned in 3 of 4 AI answersPlace in AI recommendations 4th
  4. GearWrenchShare of searches 12.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
  5. MilwaukeeShare of searches 1.6%Mentioned in 1 of 4 AI answersPlace in AI recommendations 5th
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Top ratchet spanners brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, Bahco was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. Bahco is the fourth most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kincrome1st
  2. GearWrench2nd
  3. ToolPRO3rd
  4. Bahco4th
  5. Milwaukee5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kincrome4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ToolPRO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • GearWrench4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bahco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ratchet spanners brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which ratchet spanners brands compete with Bahco?

Bahco against ratchet spanners brands in New Zealand, by month

Share of searches by month for Kincrome, ToolPRO, Bahco, GearWrench. The figures are in the table below the chart.

View monthly share of searches table
MonthKincromeToolPROBahcoGearWrenchMilwaukee
Oct 202546.8%30%8.9%13.3%1%
Nov 202546.2%31.5%11.5%9.3%1.4%
Dec 202543.3%32.6%12.7%10.4%0.98%
Jan 202641.9%33.2%12.1%12.1%0.75%
Feb 202640.3%30.9%13.7%13.7%1.3%
Mar 202640.3%34.1%12.4%12.4%0.78%
Apr 202641.7%34.6%12.6%10.2%0.79%
May 202641.2%32.5%12.7%12.7%0.97%
Jun 202642.4%31.8%12.4%12.4%0.96%
Jul 202645.7%29.3%13%10.7%1.3%
Aug 202642.6%31.3%12.2%12.2%1.6%
Sep 202645%28.3%12.5%12.5%1.6%

  1. 1.Kincrome

    45%

    Held 1st. 1.4K estimated branded searches, +2.9% vs prior month. Share +2.4 points.

  2. 2.ToolPRO

    28.3%

    Held 2nd. 880 estimated branded searches, -12% vs prior month. Share -3.1 points.

  3. 3.Bahco

    12.5%

    Held 3rd. 390 estimated branded searches, 0% vs prior month. Share +0.3 points.

  4. 4.GearWrench

    12.5%

    Held 4th. 390 estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Milwaukee

    1.6%

    Held 5th. 50 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Bahco and its closest rivals

Every comparison with Bahco

20 comparisons

How has branded search demand for Bahco changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bahco in New Zealand rose from 1.8K to 2.4K.
  • Across the 12 months ending September 2026, Bahco’s share of searches among ratchet spanners brands in New Zealand increased from 8.9% to 12.5%.
  • Across the 12 months ending September 2026, Bahco’s share of searches among ratchet spanners brands in New Zealand peaked at 13.7% in February 2026 and was lowest at 8.9% in October 2025.
  • Across the 12 months ending September 2026, Bahco rose from 4th to 3rd among ratchet spanners brands in New Zealand.

How did search popularity change for New Zealand ratchet spanners brands in September 2026?

4 changes

  1. In September 2026, Kincrome gained share of searches among ratchet spanners brands in New Zealand, from 42.6% to 45%.

  2. In September 2026, ToolPRO lost share of searches among ratchet spanners brands in New Zealand, from 31.3% to 28.3%.

  3. Milwaukee’s share of searches among ratchet spanners brands in New Zealand has gained ground for 3 months in a row, from 0.96% to 1.6% in September 2026.

  4. Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

How are Bahco’s branded searches counted?

11 search terms

Brandwave collects information about searches that people make online using Bahco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bahco
  • bahco adjustable wrench
  • bahco loppers
  • bahco pruning saw
  • bahco secateurs
  • bahco set
  • bahco socket set
  • bahco spanner
  • bahco tool kits
  • bahco tool set
  • bahco tools

Do you work for Bahco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bahco compete?

Bahco is ranked in seven competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Hand tool brands1st of 1220.1%Show ranking
Ratchet spanners brands3rd of 512.5%Shown above
Pipe wrench brands2nd of 512.6%Show ranking
Garden tool brands7th of 124.5%Show ranking
Pruning saw brands5th of 62.7%Show ranking
Coping saw brands1st of 269.6%Show ranking
Tree loppers brands3rd of 310.5%Show ranking
Creator with pink hair and a pink jacket

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