Brandwave

Bahco vs GearWrench:Which is more popular?

In September 2026, Bahco and GearWrench were level in searches among ratchet spanners brands in New Zealand, with an estimated 390 branded searches each, at 12.5% of the total each. When we asked ChatGPT and Google AI Overviews about ratchet spanners brands, GearWrench appeared in all four answers and Bahco in three. GearWrench was mentioned before Bahco in three out of four answers.

Among ratchet spanners brands in New Zealand in September 2026

Who do people search for more?

Bahco and GearWrench are searched for about as often as each other.

Bahco 390 searchesGearWrench 390 searches

Who does AI mention more?

GearWrench, mentioned in every answer we collected

GearWrench in 4 of 4Bahco in 3 of 4

Who does AI recommend more?

GearWrench, named ahead of Bahco in 3 of 4 answers

GearWrench first in 3Bahco first in 1

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Top ratchet spanners brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, GearWrench appeared in all four answers. Bahco was mentioned in three out of four: in all three ChatGPT answers, but not in the Google AI Overview. GearWrench was listed before Bahco in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kincrome1st
  2. GearWrench2nd
  3. ToolPRO3rd
  4. Bahco4th
  5. Milwaukee5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kincrome4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ToolPRO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • GearWrench4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bahco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ratchet spanners brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bahco or GearWrench more popular in search?

This chart shows how often people search Google for Bahco and GearWrench by name. Each line represents a brand's share of searches for all five ratchet spanners brands we track, month by month, from searches in New Zealand.

Bahco and GearWrench among ratchet spanners brands in New Zealand, by month

Share of searches by month for Bahco, GearWrench. The figures are in the table below the chart.

View monthly share of searches table
MonthKincromeToolPROBahcoGearWrenchMilwaukee
Oct 202546.8%30%8.9%13.3%1%
Nov 202546.2%31.5%11.5%9.3%1.4%
Dec 202543.3%32.6%12.7%10.4%0.98%
Jan 202641.9%33.2%12.1%12.1%0.75%
Feb 202640.3%30.9%13.7%13.7%1.3%
Mar 202640.3%34.1%12.4%12.4%0.78%
Apr 202641.7%34.6%12.6%10.2%0.79%
May 202641.2%32.5%12.7%12.7%0.97%
Jun 202642.4%31.8%12.4%12.4%0.96%
Jul 202645.7%29.3%13%10.7%1.3%
Aug 202642.6%31.3%12.2%12.2%1.6%
Sep 202645%28.3%12.5%12.5%1.6%

How has the Bahco and GearWrench comparison changed over the last 12 months?

3 findings
  • The lead changed hands once in the 12 months ending September 2026: Bahco took it in November 2025.
  • Across the 12 months ending September 2026, Bahco’s share of searches among ratchet spanners brands in New Zealand moved from 8.9% to 12.5%, and its estimated monthly branded searches moved from 260 to 390.
  • Across the 12 months ending September 2026, GearWrench’s share of searches among ratchet spanners brands in New Zealand moved from 13.3% to 12.5%, and its estimated monthly branded searches held steady at 390.

How did search popularity change for New Zealand ratchet spanners brands in September 2026?

1 change

  1. Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Bahco’s and GearWrench’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bahco

1 branded search term

  • bahco

GearWrench

1 branded search term

  • gearwrench

How the Brand Demand Index is measured

Other head-to-heads among ratchet spanners brands

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