Brandwave

GearWrench vs ToolPRO:Which is more popular?

In September 2026, ToolPRO had more branded searches than GearWrench among ratchet spanners brands in New Zealand. ToolPRO had about 880 branded searches, while GearWrench had 390. ToolPRO made up 28.3% of all ratchet spanners brand searches we track, and GearWrench accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about ratchet spanners brands, both GearWrench and ToolPRO appeared in all four answers. GearWrench and ToolPRO were each mentioned first in two of the four answers.

Among ratchet spanners brands in New Zealand in September 2026

Who do people search for more?

ToolPRO, about 2 searches for every 1 for GearWrench

ToolPRO 880 searchesGearWrench 390 searches

Who does AI mention more?

Both are mentioned in every answer we collected.

GearWrench in 4 of 4ToolPRO in 4 of 4

Who does AI recommend more?

Each is named first in 2 of 4 answers.

GearWrench first in 2ToolPRO first in 2

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Top ratchet spanners brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both GearWrench and ToolPRO showed up in all four answers. GearWrench and ToolPRO were each listed first in two of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Kincrome1st
  2. GearWrench2nd
  3. ToolPRO3rd
  4. Bahco4th
  5. Milwaukee5th

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Kincrome4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • ToolPRO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • GearWrench4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Bahco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Milwaukee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about ratchet spanners brands

4 answers

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is GearWrench or ToolPRO more popular in search?

This chart shows how often people search Google for GearWrench and ToolPRO by name. Each line represents a brand's share of searches for all five ratchet spanners brands we track, month by month, from searches in New Zealand.

GearWrench and ToolPRO among ratchet spanners brands in New Zealand, by month

Share of searches by month for ToolPRO, GearWrench. The figures are in the table below the chart.

View monthly share of searches table
MonthKincromeToolPROBahcoGearWrenchMilwaukee
Oct 202546.8%30%8.9%13.3%1%
Nov 202546.2%31.5%11.5%9.3%1.4%
Dec 202543.3%32.6%12.7%10.4%0.98%
Jan 202641.9%33.2%12.1%12.1%0.75%
Feb 202640.3%30.9%13.7%13.7%1.3%
Mar 202640.3%34.1%12.4%12.4%0.78%
Apr 202641.7%34.6%12.6%10.2%0.79%
May 202641.2%32.5%12.7%12.7%0.97%
Jun 202642.4%31.8%12.4%12.4%0.96%
Jul 202645.7%29.3%13%10.7%1.3%
Aug 202642.6%31.3%12.2%12.2%1.6%
Sep 202645%28.3%12.5%12.5%1.6%

How has the GearWrench and ToolPRO comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand ratchet spanners brands in September 2026?

1 change
  1. In September 2026, ToolPRO lost share of searches among ratchet spanners brands in New Zealand, from 31.3% to 28.3%.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using GearWrench’s and ToolPRO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

GearWrench

1 branded search term

  • gearwrench

ToolPRO

1 branded search term

  • toolpro

How the Brand Demand Index is measured

Other head-to-heads among ratchet spanners brands

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