GearWrench vs Kincrome:Which is more popular?
In September 2026, Kincrome had more branded searches than GearWrench among ratchet spanners brands in New Zealand. Kincrome had about 1,400 branded searches, while GearWrench had 390. Kincrome made up 45% of all ratchet spanners brand searches we track, and GearWrench accounted for 12.5%. When we asked ChatGPT and Google AI Overviews about ratchet spanners brands, both GearWrench and Kincrome appeared in all four answers. GearWrench and Kincrome were each mentioned first in two of the four answers.
Who do people search for more?
Kincrome, about 4 searches for every 1 for GearWrench
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Each is named first in 2 of 4 answers.
Follow GearWrench vs Kincrome and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top ratchet spanners brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both GearWrench and Kincrome showed up in all four answers. GearWrench and Kincrome were each listed first in two of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Kincrome1st
GearWrench2nd- ToolPRO3rd
Bahco4th
Milwaukee5th
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Kincrome4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- ToolPRO4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- GearWrench4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Bahco3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- Milwaukee1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about ratchet spanners brands
4 answers
Asked ChatGPT
“Which ratchet spanner brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best ratchet spanner brands in New Zealand?”
Asked ChatGPT
“What's the best ratchet spanner brand in New Zealand for home repairs?”
Searched Google, AI Overview
“mechanic tool set”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“spanner set nz”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is GearWrench or Kincrome more popular in search?
This chart shows how often people search Google for GearWrench and Kincrome by name. Each line represents a brand's share of searches for all five ratchet spanners brands we track, month by month, from searches in New Zealand.
Share of searches by month for Kincrome, GearWrench. The figures are in the table below the chart.
View monthly share of searches table
| Month | Kincrome | ToolPRO | Bahco | GearWrench | Milwaukee |
|---|---|---|---|---|---|
| Oct 2025 | 46.8% | 30% | 8.9% | 13.3% | 1% |
| Nov 2025 | 46.2% | 31.5% | 11.5% | 9.3% | 1.4% |
| Dec 2025 | 43.3% | 32.6% | 12.7% | 10.4% | 0.98% |
| Jan 2026 | 41.9% | 33.2% | 12.1% | 12.1% | 0.75% |
| Feb 2026 | 40.3% | 30.9% | 13.7% | 13.7% | 1.3% |
| Mar 2026 | 40.3% | 34.1% | 12.4% | 12.4% | 0.78% |
| Apr 2026 | 41.7% | 34.6% | 12.6% | 10.2% | 0.79% |
| May 2026 | 41.2% | 32.5% | 12.7% | 12.7% | 0.97% |
| Jun 2026 | 42.4% | 31.8% | 12.4% | 12.4% | 0.96% |
| Jul 2026 | 45.7% | 29.3% | 13% | 10.7% | 1.3% |
| Aug 2026 | 42.6% | 31.3% | 12.2% | 12.2% | 1.6% |
| Sep 2026 | 45% | 28.3% | 12.5% | 12.5% | 1.6% |
How has the GearWrench and Kincrome comparison changed over the last 12 months?
3 findings
- Kincrome was ahead of GearWrench in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, GearWrench’s share of searches among ratchet spanners brands in New Zealand moved from 13.3% to 12.5%, and its estimated monthly branded searches held steady at 390.
- Across the 12 months ending September 2026, Kincrome’s share of searches among ratchet spanners brands in New Zealand moved from 46.8% to 45%, and its estimated monthly branded searches held steady at 1.4K.
How did search popularity change for New Zealand ratchet spanners brands in September 2026?
1 change
In September 2026, Kincrome gained share of searches among ratchet spanners brands in New Zealand, from 42.6% to 45%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using GearWrench’s and Kincrome’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
GearWrench
1 branded search term
- gearwrench
Kincrome
8 branded search terms
- kincrome
- kincrome advent calendar
- kincrome power tools
- kincrome tool box
- kincrome tool cabinet
- kincrome tool case
- kincrome tool set
- kincrome tools
Other head-to-heads among ratchet spanners brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.