Brandwave

How popular isBahco?

In September 2026, people searched for Bahco by name about 2,350 times in New Zealand, a 32% increase from the previous year. These searches made up 1.1% of all New Zealand garden tool brand searches, placing Bahco seventh out of 13 brands. When we asked both ChatGPT and Google AI Overviews about garden tool brands, Bahco appeared in two of the five answers and was the ninth most recommended of the 13.

Search and AI answers in September 2026

Bahco is the seventh most searched of 13 competitors and the ninth most recommended in AI answers.

  1. MakitaShare of searches 29.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  2. RyobiShare of searches 23.7%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  3. HusqvarnaShare of searches 20.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. StihlShare of searches 19.8%Mentioned in 4 of 5 AI answersPlace in AI recommendations 3rd
  5. BahcoShare of searches 1.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 9th

+8 more

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Top garden tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bahco was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Bahco is the ninth most recommended of the 13.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Fiskars1st
  2. Felco2nd
  3. Stihl3rd
  4. Ryobi4th
  5. Makita5th
  6. Trojan6th
  7. Cyclone7th
  8. Gardena8th
  9. Bahco9th
  10. Wolf-Garten10th
  11. +3 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Stihl4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ryobi3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Felco3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Makita2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Bahco2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Gardena1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wolf-Garten1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cyclone1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Trojan1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers

+3 more

See every answer about garden tool brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which garden tool brands compete with Bahco?

Bahco against garden tool brands in New Zealand, by month

Share of searches by month for Makita, Ryobi, Husqvarna, Stihl, Fiskars, Bahco. The figures are in the table below the chart.

View monthly share of searches table
MonthMakitaRyobiHusqvarnaStihlFiskarsGardenaBahcoFelcoWolf-GartenDarlacSpear & JacksonCycloneTrojan
Oct 202526.5%19.3%27.9%18.9%3.5%2%0.7%0.3%0.43%0.11%0.19%0.05%0.11%
Nov 202523.6%25%24%19.7%3%2.7%0.75%0.35%0.42%0.07%0.16%0.07%0.14%
Dec 202523.5%25.7%21.2%20.6%3.5%3.1%0.96%0.52%0.52%0.07%0.22%0.07%0.12%
Jan 202624.7%22.3%23%22.6%3.2%2%0.86%0.4%0.38%0.13%0.13%0.08%0.13%
Feb 202625.4%19.6%24.7%24.2%2.6%1.3%0.91%0.46%0.43%0.09%0.14%0.09%0.14%
Mar 202625.1%22.7%24.6%20.4%2.8%1.6%0.93%0.76%0.58%0.18%0.15%0.09%0.15%
Apr 202625.8%20.4%25.5%21.6%3%1%0.97%0.61%0.46%0.15%0.21%0.06%0.15%
May 202624.5%16.7%25.2%26.1%3.3%1.2%1.2%0.79%0.49%0.15%0.12%0.09%0.15%
Jun 202626.7%19.1%23.4%23.9%3%1%1.3%0.74%0.44%0.13%0.13%0.13%0.13%
Jul 202626.5%18.4%23%24.2%3.9%0.96%1.3%0.82%0.58%0.14%0.14%0.07%0.1%
Aug 202626%21.8%21.3%22.8%3.4%1.2%1.2%0.95%0.76%0.16%0.16%0.1%0.13%
Sep 202629.1%23.7%20.1%19.8%3%1.5%1.1%0.62%0.59%0.11%0.11%0.08%0.08%

  1. 1.Makita

    29.1%

    Held 1st. 10.4K estimated branded searches, +26.8% vs prior month. Share +3.1 points.

  2. 2.Ryobi

    23.7%

    Moved from 3rd to 2nd. 8.5K estimated branded searches, +23.4% vs prior month. Share +1.9 points.

  3. 3.Husqvarna

    20.1%

    Moved from 4th to 3rd. 7.2K estimated branded searches, +7.3% vs prior month. Share -1.1 points.

  4. 4.Stihl

    19.8%

    Moved from 2nd to 4th. 7.1K estimated branded searches, -1.5% vs prior month. Share -3 points.

  5. 5.Fiskars

    3%

    Held 5th. 1.1K estimated branded searches, +0.94% vs prior month. Share -0.4 points.

  6. 6.Gardena

    1.5%

    Moved from 7th to 6th. 540 estimated branded searches, +38.5% vs prior month. Share +0.3 points.

  7. 7.Bahco

    1.1%

    Moved from 6th to 7th. 390 estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Felco

    0.62%

    Held 8th. 220 estimated branded searches, -26.7% vs prior month. Share -0.3 points.

  9. 9.Wolf-Garten

    0.59%

    Held 9th. 210 estimated branded searches, -12.5% vs prior month. Share -0.2 points.

  10. 10.Darlac

    0.11%

    Held 10th. 40 estimated branded searches, -20% vs prior month. Share 0 points.

  11. 11.Spear & Jackson

    0.11%

    Held 11th. 40 estimated branded searches, -20% vs prior month. Share 0 points.

  12. 12.Cyclone

    0.08%

    Moved from 13th to 12th. 30 estimated branded searches, 0% vs prior month. Share 0 points.

  13. 13.Trojan

    0.08%

    Moved from 12th to 13th. 30 estimated branded searches, -25% vs prior month. Share 0 points.

Compare popularity between Bahco and its closest rivals

Every comparison with Bahco

26 comparisons

How has branded search demand for Bahco changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bahco in New Zealand rose from 1.8K to 2.4K.
  • Across the 12 months ending September 2026, Bahco’s share of searches among garden tool brands in New Zealand held steady, from 0.7% to 1.1%.

How did search popularity change for New Zealand garden tool brands in September 2026?

6 changes

  1. In September 2026, Ryobi overtook Stihl to rank 2nd among garden tool brands in New Zealand, with 23.7% of the searches.

  2. In September 2026, Makita gained share of searches among garden tool brands in New Zealand, from 26% to 29.1%.

  3. In September 2026, Stihl lost share of searches among garden tool brands in New Zealand, from 22.8% to 19.8%.

  4. In September 2026, Husqvarna lost share of searches among garden tool brands in New Zealand, from 21.3% to 20.1%.

  5. In September 2026, Cyclone rose from 13th to 12th among garden tool brands in New Zealand.

  6. In September 2026, Gardena rose from 7th to 6th among garden tool brands in New Zealand.

How are Bahco’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Bahco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bahco
  • bahco adjustable wrench
  • bahco secateurs
  • bahco set
  • bahco socket set
  • bahco spanner
  • bahco tool kits
  • bahco tool set
  • bahco tools

Do you work for Bahco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bahco compete?

Bahco is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Garden tool brands7th of 131.1%Shown above
Pruning saw brands6th of 81.2%Show ranking
Hand tool brands1st of 1220.1%Show ranking
Hedge shears brands3rd of 44%Show ranking
Tree loppers brands3rd of 34.6%Show ranking
Mini hacksaw brands3rd of 54.7%Show ranking
Tin snips brands3rd of 65.9%Show ranking
Pipe wrench brands2nd of 511.4%Show ranking
Ratchet spanners brands3rd of 512.5%Show ranking
Coping saw brands1st of 269.6%Show ranking
Creator with pink hair and a pink jacket

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