Brandwave

How popular isBahco?

In September 2026, people searched for Bahco by name about 2,350 times in New Zealand, a 32% increase from the previous year. These searches made up 4% of all New Zealand hedge shears brand searches, placing Bahco third out of four brands. When we asked both ChatGPT and Google AI Overviews about hedge shears brands, Bahco appeared in three of the five answers and was the third most recommended of the four.

Search and AI answers in September 2026

Bahco is the third most searched of 4 competitors and the third most recommended in AI answers.

  1. StihlShare of searches 85.6%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. FiskarsShare of searches 9.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  3. BahcoShare of searches 4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  4. ARSShare of searches 0.61%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top hedge shears brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Bahco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Bahco is the third most recommended of the four.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ARS1st
  2. Fiskars2nd
  3. Bahco3rd
  4. Stihl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ARS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bahco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hedge shears brands

5 answers

  • Asked ChatGPT

    “Which hedge shears brand should I buy in New Zealand?”

    1. 1Fiskars
    2. 2Bahco
    3. 3ARS

  • Asked ChatGPT

    “What are the best hedge shears brands in New Zealand?”

    1. 1ARS
    2. 2Bahco
    3. 3Fiskars

  • Asked ChatGPT

    “What's the best hedge shears brand in New Zealand for hand trimming?”

    1. 1ARS
    2. 2Fiskars
    3. 3Bahco

  • Searched Google, AI Overview

    “best hedge shears”

    1. 1ARS
    2. 2Fiskars

  • Searched Google, AI Overview

    “garden hedge shears”

    1. 1Fiskars

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which hedge shears brands compete with Bahco?

Bahco against hedge shears brands in New Zealand, by month

Share of searches by month for Stihl, Fiskars, Bahco. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlFiskarsBahcoARS
Oct 202585.2%11.8%2.6%0.49%
Nov 202587.4%9.3%2.6%0.66%
Dec 202585.2%10.8%3.3%0.83%
Jan 202687.5%9.2%2.8%0.52%
Feb 202689.2%7.5%2.8%0.44%
Mar 202687.5%8.4%3.3%0.82%
Apr 202687.4%8.8%3.2%0.51%
May 202686.8%9.3%3.4%0.52%
Jun 202684.7%10.4%4%0.82%
Jul 202684.2%11%3.9%0.81%
Aug 202685.5%9.7%3.9%0.81%
Sep 202685.6%9.8%4%0.61%

  1. 1.Stihl

    85.6%

    Held 1st. 8.4K estimated branded searches, -0.12% vs prior month. Share +0.1 points.

  2. 2.Fiskars

    9.8%

    Held 2nd. 970 estimated branded searches, +1% vs prior month. Share +0.1 points.

  3. 3.Bahco

    4%

    Held 3rd. 390 estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.ARS

    0.61%

    Held 4th. 60 estimated branded searches, -25% vs prior month. Share -0.2 points.

Compare popularity between Bahco and its closest rivals

Every comparison with Bahco

26 comparisons

How has branded search demand for Bahco changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Bahco in New Zealand rose from 1.8K to 2.4K.
  • Across the 12 months ending September 2026, Bahco’s share of searches among hedge shears brands in New Zealand increased from 2.6% to 4%.
  • Across the 12 months ending September 2026, Bahco’s share of searches among hedge shears brands in New Zealand peaked at 4% in June 2026 and was lowest at 2.6% in October 2025.

How did search popularity change for New Zealand hedge shears brands in September 2026?

3 changes

  1. Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

  2. Estimated monthly branded searches for ARS in New Zealand rose 20% over 12 measured months, from 50 to 60 in September 2026.

  3. Estimated monthly branded searches for Fiskars in New Zealand fell 18.5% over 12 measured months, from 1.2K to 970 in September 2026.

How are Bahco’s branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Bahco’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • bahco
  • bahco adjustable wrench
  • bahco secateurs
  • bahco set
  • bahco socket set
  • bahco spanner
  • bahco tool kits
  • bahco tool set
  • bahco tools

Do you work for Bahco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Bahco compete?

Bahco is ranked in ten competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Garden tool brands7th of 131.1%Show ranking
Pruning saw brands6th of 81.2%Show ranking
Hand tool brands1st of 1220.1%Show ranking
Hedge shears brands3rd of 44%Shown above
Tree loppers brands3rd of 34.6%Show ranking
Mini hacksaw brands3rd of 54.7%Show ranking
Tin snips brands3rd of 65.9%Show ranking
Pipe wrench brands2nd of 511.4%Show ranking
Ratchet spanners brands3rd of 512.5%Show ranking
Coping saw brands1st of 269.6%Show ranking
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