Brandwave

Bahco vs Fiskars:Which is more popular?

In September 2026, Fiskars had more branded searches than Bahco among hedge shears brands in New Zealand. Fiskars had about 970 branded searches, while Bahco had 390. Fiskars made up 9.8% of all hedge shears brand searches we track, and Bahco accounted for 4%. When we asked ChatGPT and Google AI Overviews about hedge shears brands, Fiskars appeared in all five answers and Bahco in three. Fiskars was mentioned before Bahco in three out of four answers.

Among hedge shears brands in New Zealand in September 2026

Who do people search for more?

Fiskars, about 2 searches for every 1 for Bahco

Fiskars 970 searchesBahco 390 searches

Who does AI mention more?

Fiskars, mentioned in every answer we collected

Fiskars in 5 of 5Bahco in 3 of 5

Who does AI recommend more?

Fiskars, named ahead of Bahco in 3 of 4 answers

Fiskars first in 3Bahco first in 1

Follow Bahco vs Fiskars and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top hedge shears brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Fiskars appeared in all five answers. Bahco was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Fiskars was listed before Bahco in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. ARS1st
  2. Fiskars2nd
  3. Bahco3rd
  4. Stihl–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Fiskars5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • ARS4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Bahco3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Stihl0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about hedge shears brands

5 answers
  • Asked ChatGPT

    “Which hedge shears brand should I buy in New Zealand?”

    1. 1Fiskars
    2. 2Bahco
    3. 3ARS
  • Asked ChatGPT

    “What are the best hedge shears brands in New Zealand?”

    1. 1ARS
    2. 2Bahco
    3. 3Fiskars
  • Asked ChatGPT

    “What's the best hedge shears brand in New Zealand for hand trimming?”

    1. 1ARS
    2. 2Fiskars
    3. 3Bahco
  • Searched Google, AI Overview

    “best hedge shears”

    1. 1ARS
    2. 2Fiskars
  • Searched Google, AI Overview

    “garden hedge shears”

    1. 1Fiskars

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Bahco or Fiskars more popular in search?

This chart shows how often people search Google for Bahco and Fiskars by name. Each line represents a brand's share of searches for all four hedge shears brands we track, month by month, from searches in New Zealand.

Bahco and Fiskars among hedge shears brands in New Zealand, by month

Share of searches by month for Fiskars, Bahco. The figures are in the table below the chart.

View monthly share of searches table
MonthStihlFiskarsBahcoARS
Oct 202585.2%11.8%2.6%0.49%
Nov 202587.4%9.3%2.6%0.66%
Dec 202585.2%10.8%3.3%0.83%
Jan 202687.5%9.2%2.8%0.52%
Feb 202689.2%7.5%2.8%0.44%
Mar 202687.5%8.4%3.3%0.82%
Apr 202687.4%8.8%3.2%0.51%
May 202686.8%9.3%3.4%0.52%
Jun 202684.7%10.4%4%0.82%
Jul 202684.2%11%3.9%0.81%
Aug 202685.5%9.7%3.9%0.81%
Sep 202685.6%9.8%4%0.61%

How has the Bahco and Fiskars comparison changed over the last 12 months?

3 findings
  • Fiskars was ahead of Bahco in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Bahco’s share of searches among hedge shears brands in New Zealand moved from 2.6% to 4%, and its estimated monthly branded searches moved from 260 to 390.
  • Across the 12 months ending September 2026, Fiskars’ share of searches among hedge shears brands in New Zealand moved from 11.8% to 9.8%, and its estimated monthly branded searches moved from 1.2K to 970.

How did search popularity change for New Zealand hedge shears brands in September 2026?

2 changes
  1. Estimated monthly branded searches for Bahco in New Zealand rose 50% over 12 measured months, from 260 to 390 in September 2026.

  2. Estimated monthly branded searches for Fiskars in New Zealand fell 18.5% over 12 measured months, from 1.2K to 970 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Bahco’s and Fiskars’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Bahco

1 branded search term

  • bahco

Fiskars

8 branded search terms

  • fiskars
  • fiskars fabric shears
  • fiskars hedge shears
  • fiskars hole digger
  • fiskars pinking shears
  • fiskars pole trimmer
  • fiskars scissors
  • fiskars weed puller

How the Brand Demand Index is measured

Other head-to-heads among hedge shears brands

Creator with pink hair and a pink jacket

Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.