Fiskars vs Stihl:Which is more popular?
In September 2026, Stihl had more branded searches than Fiskars among hedge shears brands in New Zealand. Stihl had about 8,440 branded searches, while Fiskars had 970. Stihl made up 85.6% of all hedge shears brand searches we track, and Fiskars accounted for 9.8%. When we asked ChatGPT and Google AI Overviews about hedge shears brands, Fiskars appeared in all five answers and Stihl in none.
Who do people search for more?
Stihl, about 9 searches for every 1 for Fiskars
Who does AI mention more?
Fiskars, mentioned in every answer we collected
Who does AI recommend more?
Fiskars, the only one of the two named
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Top hedge shears brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Fiskars appeared in all five answers. Stihl did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
See every answer about hedge shears brands
5 answers
Asked ChatGPT
“Which hedge shears brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best hedge shears brands in New Zealand?”
Asked ChatGPT
“What's the best hedge shears brand in New Zealand for hand trimming?”
Searched Google, AI Overview
“best hedge shears”
Searched Google, AI Overview
“garden hedge shears”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Fiskars or Stihl more popular in search?
This chart shows how often people search Google for Fiskars and Stihl by name. Each line represents a brand's share of searches for all four hedge shears brands we track, month by month, from searches in New Zealand.
Share of searches by month for Stihl, Fiskars. The figures are in the table below the chart.
View monthly share of searches table
| Month | Stihl | Fiskars | Bahco | ARS |
|---|---|---|---|---|
| Oct 2025 | 85.2% | 11.8% | 2.6% | 0.49% |
| Nov 2025 | 87.4% | 9.3% | 2.6% | 0.66% |
| Dec 2025 | 85.2% | 10.8% | 3.3% | 0.83% |
| Jan 2026 | 87.5% | 9.2% | 2.8% | 0.52% |
| Feb 2026 | 89.2% | 7.5% | 2.8% | 0.44% |
| Mar 2026 | 87.5% | 8.4% | 3.3% | 0.82% |
| Apr 2026 | 87.4% | 8.8% | 3.2% | 0.51% |
| May 2026 | 86.8% | 9.3% | 3.4% | 0.52% |
| Jun 2026 | 84.7% | 10.4% | 4% | 0.82% |
| Jul 2026 | 84.2% | 11% | 3.9% | 0.81% |
| Aug 2026 | 85.5% | 9.7% | 3.9% | 0.81% |
| Sep 2026 | 85.6% | 9.8% | 4% | 0.61% |
How has the Fiskars and Stihl comparison changed over the last 12 months?
3 findings
- Stihl was ahead of Fiskars in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fiskars’ share of searches among hedge shears brands in New Zealand moved from 11.8% to 9.8%, and its estimated monthly branded searches moved from 1.2K to 970.
- Across the 12 months ending September 2026, Stihl’s share of searches among hedge shears brands in New Zealand moved from 85.2% to 85.6%, and its estimated monthly branded searches moved from 8.6K to 8.4K.
How did search popularity change for New Zealand hedge shears brands in September 2026?
1 change
Estimated monthly branded searches for Fiskars in New Zealand fell 18.5% over 12 measured months, from 1.2K to 970 in September 2026.
How are branded searches counted?
14 search terms
Brandwave collects information about searches that people make online using Fiskars’ and Stihl’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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