Tap wrench brands in New Zealand:Which are most popular?
GearWrench and Sutton Tools share the highest share of searches among tap wrench brands in New Zealand, at 41.1% in September 2026. When we checked with ChatGPT and Google AI Overviews, Sutton Tools was mentioned most often, in three of the four answers.
GearWrenchShare of searches 41.1%Mentioned in 1 of 4 AI answers
Sutton ToolsShare of searches 41.1%Mentioned in 3 of 4 AI answers
IrwinShare of searches 17.9%Mentioned in 1 of 4 AI answers
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Top tap wrench brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and one Google AI Overview, Sutton Tools was mentioned most often, in three of the four answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sutton Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- GearWrench1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Irwin1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tap wrench brands
4 answers
Asked ChatGPT
“Which tap wrench brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tap wrench brands in New Zealand?”
Asked ChatGPT
“What's the best tap wrench brand in New Zealand for threading bolts?”
Searched Google, AI Overview
“best tap wrench”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tap wrench set”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which tap wrench brands do people search for most?
This chart shows how often people search Google for each tap wrench brand by name. Each line represents a brand's share of searches for all three tap wrench brands we track, month by month, from searches in New Zealand.
Share of searches by month for GearWrench, Sutton Tools, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | GearWrench | Sutton Tools | Irwin |
|---|---|---|---|
| Oct 2025 | 38.2% | 47.1% | 14.7% |
| Nov 2025 | 32.1% | 48.1% | 19.8% |
| Dec 2025 | 37.2% | 45.3% | 17.4% |
| Jan 2026 | 40% | 40% | 20% |
| Feb 2026 | 36.8% | 44.8% | 18.4% |
| Mar 2026 | 32.7% | 49% | 18.4% |
| Apr 2026 | 33.8% | 41.6% | 24.7% |
| May 2026 | 36.8% | 45.3% | 17.9% |
| Jun 2026 | 39.4% | 39.4% | 21.2% |
| Jul 2026 | 34.8% | 42.4% | 22.8% |
| Aug 2026 | 36.8% | 36.8% | 26.4% |
| Sep 2026 | 41.1% | 41.1% | 17.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.1% | 390 | 0% | +4.3 points | |
| 2, held 2nd | 41.1% | 390 | 0% | +4.3 points | |
| 3, held 3rd | 17.9% | 170 | -39.3% | -8.5 points |
41.1%
Held 1st. 390 estimated branded searches, 0% vs prior month. Share +4.3 points.
41.1%
Held 2nd. 390 estimated branded searches, 0% vs prior month. Share +4.3 points.
3.
Irwin17.9%
Held 3rd. 170 estimated branded searches, -39.3% vs prior month. Share -8.5 points.
Which brand is most popular in search among tap wrench brands in New Zealand?
3 brands
GearWrench and Sutton Tools share the highest share of searches among tap wrench brands in New Zealand, at 41.1% in September 2026.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| GearWrench | 38.2% → 41.1% | 41.1%Sep 2026 | 32.1%Nov 2025 | 2nd → 1st |
| Sutton Tools | 47.1% → 41.1% | 49%Mar 2026 | 36.8%Aug 2026 | 1st → 2nd |
| Irwin | 14.7% → 17.9% | 26.4%Aug 2026 | 14.7%Oct 2025 | 3rd |
Each finding as a sentence
- Across the 12 months ending September 2026, GearWrench’s share of searches among tap wrench brands in New Zealand increased from 38.2% to 41.1%.
- Across the 12 months ending September 2026, Sutton Tools’ share of searches among tap wrench brands in New Zealand decreased from 47.1% to 41.1%.
- Across the 12 months ending September 2026, Irwin’s share of searches among tap wrench brands in New Zealand increased from 14.7% to 17.9%.
- Across the 12 months ending September 2026, GearWrench’s share of searches among tap wrench brands in New Zealand peaked at 41.1% in September 2026 and was lowest at 32.1% in November 2025.
- Across the 12 months ending September 2026, Sutton Tools’ share of searches among tap wrench brands in New Zealand peaked at 49% in March 2026 and was lowest at 36.8% in August 2026.
- Across the 12 months ending September 2026, Irwin’s share of searches among tap wrench brands in New Zealand peaked at 26.4% in August 2026 and was lowest at 14.7% in October 2025.
- Across the 12 months ending September 2026, GearWrench rose from 2nd to 1st among tap wrench brands in New Zealand.
- Across the 12 months ending September 2026, Sutton Tools fell from 1st to 2nd among tap wrench brands in New Zealand.
How did search popularity change for New Zealand tap wrench brands in September 2026?
3 changes
In September 2026, GearWrench gained share of searches among tap wrench brands in New Zealand, from 36.8% to 41.1%.
In September 2026, Sutton Tools gained share of searches among tap wrench brands in New Zealand, from 36.8% to 41.1%.
In September 2026, Irwin lost share of searches among tap wrench brands in New Zealand, from 26.4% to 17.9%.
Compare popularity between leading brands
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