How popular isIrwin?
In September 2026, people searched for Irwin by name about 190 times in New Zealand, an 11.8% increase from the previous year. These searches made up 17.9% of all New Zealand tap wrench brand searches, placing Irwin third out of three brands. When we asked both ChatGPT and Google AI Overviews about tap wrench brands, Irwin appeared in one of the four answers.
Irwin is the third most searched of 3 competitors.
GearWrenchShare of searches 41.1%Mentioned in 1 of 4 AI answers
Sutton ToolsShare of searches 41.1%Mentioned in 3 of 4 AI answers
IrwinShare of searches 17.9%Mentioned in 1 of 4 AI answers
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Top tap wrench brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Irwin was mentioned in one out of four: in one of the three ChatGPT answers, but not in the Google AI Overview.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Sutton Tools3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
- GearWrench1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Irwin1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tap wrench brands
4 answers
Asked ChatGPT
“Which tap wrench brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best tap wrench brands in New Zealand?”
Asked ChatGPT
“What's the best tap wrench brand in New Zealand for threading bolts?”
Searched Google, AI Overview
“best tap wrench”
Google showed no AI Overview for this search.
Searched Google, AI Overview
“tap wrench set”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which tap wrench brands compete with Irwin?
Share of searches by month for GearWrench, Sutton Tools, Irwin. The figures are in the table below the chart.
View monthly share of searches table
| Month | GearWrench | Sutton Tools | Irwin |
|---|---|---|---|
| Oct 2025 | 38.2% | 47.1% | 14.7% |
| Nov 2025 | 32.1% | 48.1% | 19.8% |
| Dec 2025 | 37.2% | 45.3% | 17.4% |
| Jan 2026 | 40% | 40% | 20% |
| Feb 2026 | 36.8% | 44.8% | 18.4% |
| Mar 2026 | 32.7% | 49% | 18.4% |
| Apr 2026 | 33.8% | 41.6% | 24.7% |
| May 2026 | 36.8% | 45.3% | 17.9% |
| Jun 2026 | 39.4% | 39.4% | 21.2% |
| Jul 2026 | 34.8% | 42.4% | 22.8% |
| Aug 2026 | 36.8% | 36.8% | 26.4% |
| Sep 2026 | 41.1% | 41.1% | 17.9% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.1% | 390 | 0% | +4.3 points | |
| 2, held 2nd | 41.1% | 390 | 0% | +4.3 points | |
| 3, held 3rd | 17.9% | 170 | -39.3% | -8.5 points |
41.1%
Held 1st. 390 estimated branded searches, 0% vs prior month. Share +4.3 points.
41.1%
Held 2nd. 390 estimated branded searches, 0% vs prior month. Share +4.3 points.
3.
Irwin17.9%
Held 3rd. 170 estimated branded searches, -39.3% vs prior month. Share -8.5 points.
Compare popularity between Irwin and its closest rivals
Every comparison with Irwin
22 comparisons
- Bahco vs Irwin
- GearWrench vs Irwin
- Irwin vs Kincrome
- Irwin vs Stahlwille
- Irwin vs Stanley
- Irwin vs Teng Tools
- Irwin vs Wera
- Irwin vs Wiha
- DeWalt vs Irwin
- Fiskars vs Irwin
- Irwin vs Knipex
- Irwin vs Makita
- Irwin vs Milwaukee
- Irwin vs OX Tools
- Irwin vs RIDGID
- Irwin vs Sutton Tools
- Irwin vs Midwest Snips
- Irwin vs Sidchrome
- Irwin vs Tajima
- Irwin vs Stanley
- Irwin vs Wiss
- Irwin vs Rothenberger
How has branded search demand for Irwin changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Irwin in New Zealand rose from 170 to 190.
- Across the 12 months ending September 2026, Irwin’s share of searches among tap wrench brands in New Zealand increased from 14.7% to 17.9%.
- Across the 12 months ending September 2026, Irwin’s share of searches among tap wrench brands in New Zealand peaked at 26.4% in August 2026 and was lowest at 14.7% in October 2025.
How did search popularity change for New Zealand tap wrench brands in September 2026?
3 changes
In September 2026, GearWrench gained share of searches among tap wrench brands in New Zealand, from 36.8% to 41.1%.
In September 2026, Sutton Tools gained share of searches among tap wrench brands in New Zealand, from 36.8% to 41.1%.
In September 2026, Irwin lost share of searches among tap wrench brands in New Zealand, from 26.4% to 17.9%.
How are Irwin’s branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Irwin’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- irwin clamps
- irwin hand tools
- irwin socket set
- irwin spanner
- irwin tool kit
- irwin tools
Do you work for Irwin? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Irwin compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Pipe cutter brands | 6th of 7 | 0.85% | Show ranking |
| Hand tool brands | 9th of 12 | 1.6% | Show ranking |
| Aviation snips brands | 5th of 6 | 1.6% | Show ranking |
| Chalk box brands | 4th of 5 | 1.9% | Show ranking |
| Bolt cutters brands | 4th of 5 | 2.1% | Show ranking |
| Spade bits brands | 3rd of 4 | 2.1% | Show ranking |
| Tin snips brands | 4th of 6 | 2.6% | Show ranking |
| Pipe wrench brands | 5th of 5 | 5% | Show ranking |
| Tap wrench brands | 3rd of 3 | 17.9% | Shown above |
| Coping saw brands | 2nd of 2 | 30.4% | Show ranking |
Is Irwin your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.